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==List of controversies and practices== {| class="wikitable" |+ !Controversy !Year !Background Info !Aftermath !Related Article !Related Video(s) |- |Removal of Nike Adapt BB app and service |2024 |The Nike Adapt BB, released as a self-lacing basketball shoe, was one of the prominent models in this line. Priced at $350, it showcased Nike's commitment to integrating technology into athletic footwear. |As the app was removed from app stores, the shoe could not use most of its intended functions, such as customizing the LED lights and adjusting the fit. The software was not open sourced either, leaving many with a "bricked" shoe. |[[Nike Adapt: Smart Shoes with App Integration and Discontinuation]] |<ref group="Video References">https://www.youtube.com/watch?v=5cMldKmTk0Y</ref> |}
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