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===Complaints of unlawful data processing (2024, ongoing)=== In February 2024, the Open Rights Group (ORG) submitted formal complaints to the UK Information Commissioner's Office and the French data protection authority CNIL against LiveRamp.<ref name="computerweekly" /> The complaints allege that LiveRamp's "privacy-invasive profiling" breaches European data protection laws due to the lack of a clear legal basis and meaningful transparency for data subjects. ORG claims LiveRamp's processing activities include "indiscriminate collection and processing of personal data" out of proportion to its objectives, reuse of personal data collected for other contexts, and inadequate security measures for sensitive data.<ref name="computerweekly" /> The complaint also notes that LiveRamp offers inconsistent information about its lawful basis for processing across different jurisdictions.
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