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Enshittification
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==Examples== === E-commerce === In Doctorow's original post, he discussed the practices of Amazon. The online retailer initially drew in users with products sold below cost and free shipping. Once its userbase was well established, more sellers began to sell their products through Amazon. Finally, Amazon began to add fees to increase profits. In 2023, over 45% of the sale price of items went to Amazon in the form of various fees. Amazon also allows sellers the ability to push their listing higher in search results via it's paid Sponsored Products program. Doctorow described advertisement within Amazon as a payola scheme in which sellers bid against one another for search-ranking preference, and said that the first five pages of a search for "cat beds" were half advertisements eBay is another e-commerce site that followed a similar trajectory, initially offering low fees and a robust buying/selling protection system. Once it's userbase of largely secondhand buyers and sellers was solidified, eBay raised seller fees and began incentivizing large volume sellers - often actual businesses - with lower selling fees should they subscribe to eBay Store. eBay sellers are also no longer able to leave negative feedback for buyers, greatly reducing the ability of sellers to avoid bad actors. Since then, eBay has introduced promoted listings that are effectively analogous to Amazon's paid sponsored listing system. eBay has also encouraged sellers to use AI generated descriptions that often misrepresent the condition of items being sold, along with opting all of it's users into in-house AI training [[Ebay AI opt in by default|by default]] as of it's April 21, 2025 privacy policy revision. === Media streaming platforms === The enshittification of Netflix is similarly reflected in other streaming platforms such as YouTube TV and Amazon Prime Video, where prices have increased despite a decline (or at least no perceivable improvement) in overall service quality. === Search engines === Google... === Social media === Facebook... Twitter/X... TikTok... === Software === Windows === Video Games === Unity...
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