Editing Brother Refresh EZ Print Subscription Service (section)

======False or misleading claim======
As the above data illustrates, Brother's claim that the program can '''"save the end-user up to 50%"''' is purposefully misleading. They do this by using the following methods:

#'''Scenario manipulation''': Brother creates a situation where the user runs with the service for only a month, ending the program before the billing cycle before or prior to the auto-replenishment alert.
#'''Comparing different programs''': this is a clear misrepresentation. Here Brother relates Pay-Per-Page to Pay-Per-Cartridge, a false and misleading comparison. The matrix shows us that the Brother price is roughly half that of the next supplier, but here the user '''owns the cartridge''' bought from Staples and only the '''rents the ability to print a certain number of pages''' from Brother.

We note also that should the end-user run with the program for a year, then the Brother program is the most expensive option for printing.