Editing LiveRamp (section)

===2003 Data breach (as Acxiom)===
In 2003, LiveRamp's predecessor company Acxiom experienced a massive data breach involving 1.6 billion personal records.<ref name="wiki-liveramp" /> The breach occurred during data transmission between Acxiom and its clients via an FTP server located outside the company's firewall.<ref name="privacy-int-hack">{{cite web |url=https://privacyinternational.org/examples/2348/acxiom-data-intercepted-hacker |title=Acxiom data intercepted by hacker |website=Privacy International |access-date=2025-05-07}}</ref> Described by prosecutors as the "largest ever invasion and theft of personal data" at that time, the incident exposed names, addresses, and email addresses of millions of consumers.<ref name="harvard" /> This breach highlighted the significant risks inherent in large-scale data collection and the vulnerability of centralized personal data repositories.<ref name="troy-hunt">{{cite web |url=https://www.troyhunt.com/data-breach-misattribution-acxiom-live-ramp/ |title=Data Breach Misattribution, Acxiom & Live Ramp |author=Troy Hunt |date=2022-11-22 |website=Troy Hunt's Blog |access-date=2025-05-07}}</ref>