Editing Echelon fitness firmware lockout (section)

==Marketing vs. Reality==

===Advertised Compatibility===
Echelon's official marketing materials explicitly promoted third-party compatibility. Their FAQ states devices were designed to give users '''''"the flexibility to use your favorite devices"''''' & specifically mentions "third party apps you can use as well."<ref name="echelon-faq" />

===FitOS Platform Contradiction===
Echelon's FitOS platform, introduced for screened equipment, actually '''expanded''' third-party app access to include Netflix, Disney+, & other entertainment apps.<ref>{{cite web |url=https://echelonfit.com/blogs/blog/introducing-fitos |title=Introducing FitOS |publisher=Echelon Fit |access-date=23 July 2025}}</ref> This contradicts the simultaneous restriction of core fitness functionality through firmware updates.

===Lack of Official Communication===
No official Echelon press release, statement, or justification for the July 2025 blocking appears to be present. The company's Terms of Service reserves broad rights to "modify the Services" without specific disclosure about functionality restrictions.<ref>{{cite web |url=https://echelonfit.uk/pages/terms-and-conditions |title=Terms and Conditions |publisher=Echelon Fit UK |access-date=23 July 2025}}</ref>