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===FTC complaint over military data sharing (2003)=== The Electronic Privacy Information Center filed a complaint with the Federal Trade Commission against Acxiom (LiveRamp's predecessor) and JetBlue Airways in 2003.<ref name="wiki-liveramp" /> The complaint alleged that the companies provided consumer information to Torch Concepts, a company hired by the U.S. Army to analyze how public and private records might be used to defend military bases.<ref name="privacy-int-timeline">{{cite web |url=https://privacyinternational.org/databrokerstimeline/acxiom |title=Privacy International |website=Privacy International |access-date=2025-05-07}}</ref> This occurred without consumer consent, notice, or the ability to opt out, despite Acxiom's public statements about individual choice regarding data dissemination.<ref name="wiki-liveramp" /> This incident demonstrated how data collected for commercial purposes can be repurposed for surveillance with minimal consumer knowledge or consent.
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