Editing Asus Charges for Free Service

==Boot Loader Unlocking Controversy==
The ASUS boot loader unlocking tool disappearing is a prime example of how device ownership rights have eroded, where functionality that was present at the time of sale is no longer present years down the line. 

===Background===
ASUS used to provide free bootloader unlocking capabilities for their Zenfone & Republic of Gamers (ROG) Android phones.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> This feature was actively advertised & was part of the company's appeal to tech-savvy consumers.

===Timeline of Events===
*In May 2023, ASUS disabled their bootloader unlocking tools without warning<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref>
*The company began removing posts about bootloader unlocking from their ZenTalk forums<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref>
*Forum moderators claimed the tools were "under maintenance" or being "overhauled for compliance reasons" without providing timeframes for restoration<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref>
*By early 2024, ASUS began charging approximately €185 (excluding VAT) for bootloader unlocking<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref>

===Impact===
This issue goes over several key consumer protection concerns:

*'''Removal of Advertised Features''': The bootloader unlocking capability was an advertised feature that influenced people's buying decision, which was later removed.
*'''Lack of Transparency''': ASUS provided minimal communication about the change in policy, with documented cases of forum posts being removed & only vague explanations being provided.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref><ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> In one of their communications with a customer, they seem to have accidentaly shared internal communication templates revealing the discontinuation of the bootloader unlock tool, without making any public announcements. <ref>https://xdaforums.com/t/update-unoff-bl-unlock-24-01-20-asus-closed-this-method.4649465/post-89761447/</ref>
*'''Monetization of Previously Free Features''': The transition from a free service to a paid one, costing €185 (excluding VAT), is a significant change in the product's pricing structure after purchase<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref>
*'''Extended Device Lifespan Impact''': The change affects consumers' ability to maintain & update their devices beyond ASUS's official support window, which has been documented as "one of the worst software support commitments in the Android world"<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref>
[[File:Lawsuit against asus over bootloader unlocking.jpg|thumb|Document of customer small claims suit against ASUS over bootloader unlocking. Credit Mishaal Rahman on twitter <ref>https://x.com/MishaalRahman/status/1776306579979047083</ref> for this document showing the customer suit against ASUS]]
[[File:ASUS concedes defeat to customer who filed small claims court suit.png|alt=email from ASUS in response to customer small claims suit against ASUS over bootloader unlocking. |thumb|email from ASUS in response to customer small claims suit against ASUS over bootloader unlocking.  Credit to Mishaal Rahman on twitter for providing the screenshot.  <ref>https://x.com/MishaalRahman/status/1776306579979047083/photo/1

</ref>]]

===Legal Implications===
This led to at least one successful legal challenge. In March 2024, a UK customer took ASUS to small claims court over this and got a full refund for both the device & the court fees, totaling £770 (~$973). This case potentially sets a precedent for other consumers affected by the policy change.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref>

===Consumer Response===
The response from the consumer community has been notably negative, with documented concerns about:
*The high cost of the unlocking service (€185 excluding VAT)<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref>
*The principle of charging for a previously free feature<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/</ref>

===EU Warranty Implications===
This has additional implications in the European Union, where:
*It is illegal to deny warranty repairs based on software modifications<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/</ref>
*ASUS has been reported to deny warranty service for devices with unlocked bootloaders, despite this legal protection<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/</ref>
*The company has offered "one time warranty repairs" with the condition of relocking the bootloader<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/</ref>

==References==
<references />

[[Category:Modern consumer exploitation]]
[[Category:Asus]]
[[Category:Software control]]
[[Category:Right to repair]]