Ad block - Revision history

Matt78: Mostly added and archived references.

2026-04-16T21:13:31Z

Mostly added and archived references.

← Older revision		Revision as of 21:13, 16 April 2026
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	There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

	Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-02-02 \|title=Excellent points by @codepo8 against Adblock: christianheilmann.~~com/2014/0…~~		Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-02-02 \|title=Excellent points by @codepo8 against Adblock: christianheilmann.co... Btw I’ve always said myself that using adblock is a bit like stealing. \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|archive-url=https://ghostarchive.org/archive/2fWiJ \|archive-date=2026-04-16 \|website=XCancel ([[Twitter]]/[[X]])}}</ref><ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-10-03 \|title=.@branmovic On websites whose business model is primarily selling ad space, AdBlock is morally equivalent to theft IMO. \|url=https://xcancel.com/LeaVerou/status/518154828166725632 \|url-status=live \|archive-url=https://ghostarchive.org/archive/wv1kN \|archive-date=2026-04-16 \|website=XCancel ([[Twitter]]/[[X]])}}</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]<ref>{{Cite web \|last=Sebastian \|first=Linus \|date=2022-01-28 \|title=Linus Tech Tips (@LinusTech): "Online websites and creators are supported by ads. I thought that was pretty common knowledge? Ad blocking is the exact same thing as piracy. Literally the exact same thing. Ppl will still do it and I've been guilty of it at times, but we just need to be aware of the impact- LS \|url=https://nitter.net/LinusTech/status/1486925588199718912#m \|url-status=live \|archive-url=https://ghostarchive.org/archive/asEtn \|archive-date=2026-04-16 \|access-date=2026-04-16 \|website=Nitter ([[Twitter]]/[[X]])}}</ref>. Christian Heilmann<ref>{{Cite web \|last=Heilmann \|first=Christian \|date=2014-02-02 \|title=Why “just use Adblock” should never be a professional answer \|url=https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/ \|url-status=live \|archive-url=https://web.archive.org/web/20260216181653/https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/ \|archive-date=2026-02-16 \|website=Christian Heilmann Blog}}</ref> and Doc Searls<ref>{{Cite web \|last=Searls \|first=Doc \|date=2015-08-12 \|title=Separating advertising’s wheat and chaff \|url=https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/ \|url-status=live \|website=Doc Searls Weblog}}</ref><ref>{{Cite web \|last=Searls \|first=Doc \|date=2015-08-12 \|title=Separating advertising’s wheat and chaff \|url=https://dsearls.medium.com/separating-advertisings-wheat-and-chaff-47858adfcb20 \|url-status=live \|website=[[Medium]]}}</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.
	Btw I’ve always said myself that using adblock is a bit like stealing. \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|website=[[~~XCancel~~]]}}</ref><ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-10-03 \|title=.@branmovic On websites whose business model is primarily selling ad space, AdBlock is morally equivalent to theft IMO. \|url=https://xcancel.com/LeaVerou/status/518154828166725632 \|url-status=live \|website=[[~~XCancel~~]]}}</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{~~Citation needed~~}}. Christian Heilmann<ref>{{Cite web \|last=Heilmann \|first=Christian \|date=2014-02-02 \|title=Why “just use Adblock” should never be a professional answer \|url=https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/ \|url-status=live \|website=[[Christian Heilmann Blog]]}}</ref> and Doc Searls<ref>{{Cite web \|last=Searls \|first=Doc \|date=2015-08-12 \|title=Separating advertising’s wheat and chaff \|url=https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/ \|url-status=live \|website=[[Doc Searls Weblog]]}}</ref><ref>{{Cite web \|last=Searls \|first=Doc \|date=2015-08-12 \|title=Separating advertising’s wheat and chaff \|url=https://dsearls.medium.com/separating-advertisings-wheat-and-chaff-47858adfcb20 \|url-status=live \|website=[[Medium]]}}</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.

	==Technologies==		==Technologies==
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	Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception. Obtrusive advertising has remained to be a problem to this day, and continuous evolution of ad blocking in web browsers in response has produced what is probably the most prolific ad blocking culture today, leveraging openness of the web platform.		Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception. Obtrusive advertising has remained to be a problem to this day, and continuous evolution of ad blocking in web browsers in response has produced what is probably the most prolific ad blocking culture today, leveraging openness of the web platform.

	Web's openness, however, is threatened by Google's dominance in the web browser market. A change to browser extension interfaces in Google Chrome browser, broadly known as "Manifest V3", and support for older interfaces phased out across 2024-2025<ref>{{Cite web \|last=Li \|first=David \|date=2023-11-16 \|title=Resuming the transition to Manifest V3 \|url=https://developer.chrome.com/blog/resuming-the-transition-to-mv3#the_phase-out_timeline \|url-status=live \|website=Chrome for Developers \|at=The phase-out timeline}}</ref>, has made Chrome incompatible with ~~'''~~uBlock Origin~~'''~~, one of the most popular ad blockers for the web, as well as hindering functionality of numerous other browser extensions. This act prompted the creators of uBlock Origin to develop '''uBlock Origin Lite''' with less comprehensive blocking features, but compatible with Chrome's new extension interface.<ref>{{Cite web \|title=uBlock Origin - Free, open-source ad blocker extension \|url=https://ublockorigin.com/ \|url-status=live \|access-date=2026-03-24 \|website=uBlock Origin}}</ref> Electronic Frontier Foundation considers this change "another example of the inherent conflict of interest that comes from Google controlling both the dominant web browser and one of the largest internet advertising networks" and "outright harmful to privacy efforts".<ref>{{Cite web \|last=Barnett \|first=Daly \|date=2021-12-09 \|title=Chrome Users Beware: Manifest V3 is Deceitful and Threatening \|url=https://www.eff.org/deeplinks/2021/12/chrome-users-beware-manifest-v3-deceitful-and-threatening \|website=Electronic Frontier Foundation}}</ref> ~~Fully~~ featured ~~'''~~uBlock Origin~~'''~~ remains available and in active development for other web browsers such as Firefox and ~~Brave~~.		Web's openness, however, is threatened by Google's dominance in the web browser market. A change to browser extension interfaces in Google Chrome browser, broadly known as "Manifest V3", and support for older interfaces phased out across 2024-2025<ref>{{Cite web \|last=Li \|first=David \|date=2023-11-16 \|title=Resuming the transition to Manifest V3 \|url=https://developer.chrome.com/blog/resuming-the-transition-to-mv3#the_phase-out_timeline \|url-status=live \|archive-url=https://web.archive.org/web/20260412231934/https://developer.chrome.com/blog/resuming-the-transition-to-mv3#the_phase-out_timeline \|archive-date=2026-04-12 \|website=Chrome for Developers \|at=The phase-out timeline}}</ref>, has made Chrome incompatible with [https://github.com/gorhill/uBlock uBlock Origin], one of the most popular ad blockers for the web, as well as hindering functionality of numerous other browser extensions. This act prompted the creators of uBlock Origin to develop '''uBlock Origin Lite''' with less comprehensive blocking features, but compatible with Chrome's new extension interface.<ref>{{Cite web \|title=uBlock Origin - Free, open-source ad blocker extension \|url=https://ublockorigin.com/ \|url-status=live \|archive-url=https://web.archive.org/web/20260412070805/https://ublockorigin.com/ \|archive-date=2026-04-12 \|access-date=2026-03-24 \|website=uBlock Origin}}</ref> The Electronic Frontier Foundation considers this change "another example of the inherent conflict of interest that comes from Google controlling both the dominant web browser and one of the largest internet advertising networks" and "outright harmful to privacy efforts".<ref>{{Cite web \|last=Barnett \|first=Daly \|date=2021-12-09 \|title=Chrome Users Beware: Manifest V3 is Deceitful and Threatening \|url=https://www.eff.org/deeplinks/2021/12/chrome-users-beware-manifest-v3-deceitful-and-threatening \|url-status=live \|archive-url=https://web.archive.org/web/20260416025017/https://www.eff.org/deeplinks/2021/12/chrome-users-beware-manifest-v3-deceitful-and-threatening \|archive-date=2026-04-16 \|website=Electronic Frontier Foundation}}</ref> The regular, fully featured version of uBlock Origin remains available and in active development for other web browsers such as Firefox<ref>{{Cite web \|title=uBlock Origin – Get this Extension for 🦊 Firefox (en-US) \|url=https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/ \|url-status=live \|archive-url=https://web.archive.org/web/20260415030716/https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/ \|archive-date=2026-04-15 \|access-date=2026-04-16 \|website=Add-ons for Firefox (en-US)}}</ref> and Opera<ref>{{Cite web \|title=uBlock Origin extension \|url=https://addons.opera.com/en/extensions/details/ublock/ \|url-status=live \|archive-url=https://web.archive.org/web/20260413021756/https://addons.opera.com/en/extensions/details/ublock/ \|archive-date=2026-04-13 \|access-date=2026-04-16 \|website=Opera add-ons}}</ref>.

	===Network level===		===Network level===

Andrew V: /* References */

2026-04-10T19:19:25Z

References

← Older revision		Revision as of 19:19, 10 April 2026
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	There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

	Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-02-02 \|title= \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|website=[[XCancel]]}}</ref><ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-10-03 \|title= \|url=https://xcancel.com/LeaVerou/status/518154828166725632 \|url-status=live \|website=[[XCancel]]}}</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com~~/@dsearls~~/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.		Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-02-02 \|title=Excellent points by @codepo8 against Adblock: christianheilmann.com/2014/0…
			Btw I’ve always said myself that using adblock is a bit like stealing. \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|website=[[XCancel]]}}</ref><ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-10-03 \|title=.@branmovic On websites whose business model is primarily selling ad space, AdBlock is morally equivalent to theft IMO. \|url=https://xcancel.com/LeaVerou/status/518154828166725632 \|url-status=live \|website=[[XCancel]]}}</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>{{Cite web \|last=Heilmann \|first=Christian \|date=2014-02-02 \|title=Why “just use Adblock” should never be a professional answer \|url=https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/ \|url-status=live \|website=[[Christian Heilmann Blog]]}}</ref> and Doc Searls<ref>{{Cite web \|last=Searls \|first=Doc \|date=2015-08-12 \|title=Separating advertising’s wheat and chaff \|url=https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/ \|url-status=live \|website=[[Doc Searls Weblog]]}}</ref><ref>{{Cite web \|last=Searls \|first=Doc \|date=2015-08-12 \|title=Separating advertising’s wheat and chaff \|url=https://dsearls.medium.com/separating-advertisings-wheat-and-chaff-47858adfcb20 \|url-status=live \|website=[[Medium]]}}</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.

	==Technologies==		==Technologies==

Andrew V: /* References */

2026-04-10T19:12:22Z

References

← Older revision		Revision as of 19:12, 10 April 2026
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	There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

	Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|title= \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|website=[[XCancel]]}}</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.		Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-02-02 \|title= \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|website=[[XCancel]]}}</ref><ref>{{Cite web \|last=Verou \|first=Lea \|date=2014-10-03 \|title= \|url=https://xcancel.com/LeaVerou/status/518154828166725632 \|url-status=live \|website=[[XCancel]]}}</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.

	==Technologies==		==Technologies==

Andrew V: /* References */

2026-04-10T19:09:41Z

References

← Older revision		Revision as of 19:09, 10 April 2026
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	There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

	Lea Verou claims that ad-blocking is theft,<ref>https://xcancel.com/LeaVerou/status/430039668134920192</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.		Lea Verou claims that ad-blocking is theft,<ref>{{Cite web \|title= \|url=https://xcancel.com/LeaVerou/status/430039668134920192 \|url-status=live \|website=[[XCancel]]}}</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.

	==Technologies==		==Technologies==

Sojourna at 00:00, 5 April 2026

2026-04-05T00:00:03Z

← Older revision		Revision as of 00:00, 5 April 2026
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	====2. Utilizing pop-ups & overlays to deter ad block usage====		====2. Utilizing pop-ups & overlays to deter ad block usage====
	Owners & developers of domains & websites can detect ad blockers & make it significantly harder to access content by putting in countermeasures such as Pop-Ups & Overlays. Sometimes they go as far as using techniques that somewhat resemble the [[Consent-or-pay]] method in order to encourage others to disable their ad filtering tool.		Owners & developers of domains & websites can detect ad blockers & make it significantly harder to access content by putting in countermeasures such as Pop-Ups & Overlays. Sometimes they go as far as using techniques that somewhat resemble the [[Consent-or-pay]] method in order to encourage others to disable their ad filtering tool.
	[[File:~~3840px-~~Ad blocker warning example~~.svg~~.png\|thumb\|Example of an anti ~~ad block~~ pop up resembling the "Consent-or-pay" tactic]]		[[File:Ad blocker warning example.png\|thumb\|Example of an anti-adblock pop-up resembling the "Consent-or-pay" tactic.]]

	==See also==		==See also==

Rudxain: alt source/ref for Doc Searls

2026-03-26T13:54:31Z

alt source/ref for Doc Searls

← Older revision		Revision as of 13:54, 26 March 2026
Line 9:		Line 9:
	There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

	Lea Verou claims that ad-blocking is theft,<ref>https://xcancel.com/LeaVerou/status/430039668134920192</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.		Lea Verou claims that ad-blocking is theft,<ref>https://xcancel.com/LeaVerou/status/430039668134920192</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.

	==Technologies==		==Technologies==

Rudxain: mention opinions of multiple people

2026-03-25T14:21:47Z

mention opinions of multiple people

← Older revision		Revision as of 14:21, 25 March 2026
Line 7:		Line 7:
	Advertisements are increasingly showing up in devices (e.g., [[Samsung ads in refrigerators\|refrigerators]], [[Stellantis in-car advertisements\|cars]], televisions) built right into their system software, making ad blocking difficult.		Advertisements are increasingly showing up in devices (e.g., [[Samsung ads in refrigerators\|refrigerators]], [[Stellantis in-car advertisements\|cars]], televisions) built right into their system software, making ad blocking difficult.

	There are efforts to use copyright law (e.g., DMCA/~~spotify~~/~~revanced~~, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

			Lea Verou claims that ad-blocking is theft,<ref>https://xcancel.com/LeaVerou/status/430039668134920192</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy\|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.

	==Technologies==		==Technologies==

D-side: More about ad blocking on the web and the manifest v3 story

2026-03-24T01:33:32Z

More about ad blocking on the web and the manifest v3 story

← Older revision		Revision as of 01:33, 24 March 2026
Line 13:		Line 13:

	===Web browsers===		===Web browsers===
	Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception, ~~though~~ the ~~problem~~ has ~~remained~~ to this ~~day~~.		Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception. Obtrusive advertising has remained to be a problem to this day, and continuous evolution of ad blocking in web browsers in response has produced what is probably the most prolific ad blocking culture today, leveraging openness of the web platform.

			Web's openness, however, is threatened by Google's dominance in the web browser market. A change to browser extension interfaces in Google Chrome browser, broadly known as "Manifest V3", and support for older interfaces phased out across 2024-2025<ref>{{Cite web \|last=Li \|first=David \|date=2023-11-16 \|title=Resuming the transition to Manifest V3 \|url=https://developer.chrome.com/blog/resuming-the-transition-to-mv3#the_phase-out_timeline \|url-status=live \|website=Chrome for Developers \|at=The phase-out timeline}}</ref>, has made Chrome incompatible with '''uBlock Origin''', one of the most popular ad blockers for the web, as well as hindering functionality of numerous other browser extensions. This act prompted the creators of uBlock Origin to develop '''uBlock Origin Lite''' with less comprehensive blocking features, but compatible with Chrome's new extension interface.<ref>{{Cite web \|title=uBlock Origin - Free, open-source ad blocker extension \|url=https://ublockorigin.com/ \|url-status=live \|access-date=2026-03-24 \|website=uBlock Origin}}</ref> Electronic Frontier Foundation considers this change "another example of the inherent conflict of interest that comes from Google controlling both the dominant web browser and one of the largest internet advertising networks" and "outright harmful to privacy efforts".<ref>{{Cite web \|last=Barnett \|first=Daly \|date=2021-12-09 \|title=Chrome Users Beware: Manifest V3 is Deceitful and Threatening \|url=https://www.eff.org/deeplinks/2021/12/chrome-users-beware-manifest-v3-deceitful-and-threatening \|website=Electronic Frontier Foundation}}</ref> Fully featured '''uBlock Origin''' remains available and in active development for other web browsers such as Firefox and Brave.

	===Network level===		===Network level===

Rudxain: replace ext-links by inter-links and WP

2026-03-23T21:08:31Z

replace ext-links by inter-links and WP

← Older revision		Revision as of 21:08, 23 March 2026
Line 9:		Line 9:
	There are efforts to use copyright law (e.g., DMCA/spotify/revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/spotify/revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

	== Technologies ==		==Technologies==
	Diversity of advertisements has prompted the use of diverse technologies to block them.		Diversity of advertisements has prompted the use of diverse technologies to block them.

	=== Web browsers ===		===Web browsers===
	Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception, though the problem has remained to this day.		Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception, though the problem has remained to this day.

	=== Network level ===		===Network level===
	Installed by a network's administrator or into a device's operating system, such solutions provide access to the internet through a filter that blocks communication with ad platforms, forcing them to function as if access to the internet is unavailable. This typically prevents them from functioning, as ads have to be downloaded from the internet in order to be displayed.		Installed by a network's administrator or into a device's operating system, such solutions provide access to the internet through a filter that blocks communication with ad platforms, forcing them to function as if access to the internet is unavailable. This typically prevents them from functioning, as ads have to be downloaded from the internet in order to be displayed.

	This technology makes it possible to block ads even on devices where software does not allow this function, but does connect to the internet through means provided by the user. Control over the means of internet access is what makes this possible.		This technology makes it possible to block ads even on devices where software does not allow this function, but does connect to the internet through means provided by the user. Control over the means of internet access is what makes this possible.

	For example, [~~https~~:~~//pi~~-hole~~.net/~~ Pi-hole] and [https://adguard.com/en/adguard-home/overview.html AdGuard Home] are installed as DNS servers for the local network (typically a single router at home), while [~~https~~:~~//adguard.com/~~ AdGuard] and [https://rethinkdns.com/ RethinkDNS] provide a similar effect on one device (and not the rest of the local network) where users can install applications of their choice.		For example, [[wikipedia:Pi-hole\|Pi-hole]] and [https://adguard.com/en/adguard-home/overview.html AdGuard Home] are installed as DNS servers for the local network (typically a single router at home), while [[wikipedia:AdGuard\|AdGuard]] and [https://rethinkdns.com/ RethinkDNS] provide a similar effect on one device (and not the rest of the local network) where users can install applications of their choice.

	It's not a perfect solution as it is only able to detect and block ads that are served through infrastructure that is separate from the rest of the application or service. Implementing it this way makes it easier to integrate ads into software, which is why this is often the case and a reason why this technique is effective.		It's not a perfect solution as it is only able to detect and block ads that are served through infrastructure that is separate from the rest of the application or service. Implementing it this way makes it easier to integrate ads into software, which is why this is often the case and a reason why this technique is effective.

	=== Application specific ===		===Application specific===
	Some ad blocking technologies are limited to specific applications.		Some ad blocking technologies are limited to specific applications.

Line 46:		Line 46:
	!"Do Not Track" feature		!"Do Not Track" feature
	!DuckDuckGo Privacy Essentials		!DuckDuckGo Privacy Essentials
	![~~https~~:~~//noscript.net/~~ NoScript]		![[wikipedia:Noscript\|NoScript]]
	![~~https~~:~~//privacybadger.org/~~ Privacy Badger]		![[wikipedia:Privacy_Badger\|Privacy Badger]]
	![~~https~~:~~//ublockorigin.com/~~ uBlock Origin]		![[wikipedia:UBlock_Origin\|uBlock Origin]]
	\|-		\|-
	\|'''[~~https://brave.com/~~ Brave]'''		\|'''[[Brave browser\|Brave]]'''
	\|C		\|C
	\|		\|
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	\|		\|
	\|-		\|-
	\|'''[~~https://www.google.com/chrome/~~ Chrome]'''		\|'''[[Google Chrome\|Chrome]]'''
	\|C		\|C
	\|		\|
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	\|		\|
	\|-		\|-
	\|'''[~~https~~:~~//duckduckgo.com/app~~ DuckDuckGo]'''		\|'''[[wikipedia:DuckDuckGo_Private_Browser\|DuckDuckGo]]'''
	\|C		\|C
	\|A		\|A
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	\|		\|
	\|-		\|-
	\|'''[~~https://microsoft.com/edge~~ Edge]'''		\|'''[[Microsoft Edge\|Edge]]'''
	\|C		\|C
	\|		\|
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	\|		\|
	\|-		\|-
	\|'''[~~https://www.firefox.com/~~ Firefox]'''		\|'''[[Firefox]]'''
	\|F		\|F
	\|A, L, W		\|A, L, W
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	\|L, W		\|L, W
	\|-		\|-
	\|[~~https://mullvad.net/en/browser~~ Mullvad Browser]		\|'''[[Mullvad]] Browser'''
	\|F		\|F
	\|L, W		\|L, W
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	\|L, W		\|L, W
	\|-		\|-
	\|'''[~~https://www.opera.com/~~ Opera]'''		\|'''[[Opera]]'''
	\|C		\|C
	\|		\|
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	\|		\|
	\|-		\|-
	\|'''[~~https~~:~~//www.apple.com/safari/~~ Safari]'''		\|'''[[wikipedia:Safari_(web_browser)\|Safari]]'''
	\| -		\| -
	\|		\|
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	\|		\|
	\|-		\|-
	\|[~~https~~:~~//www.torproject.org/~~ Tor Browser]		\|[[wikipedia:Tor_(network)#Tor_Browser\|'''Tor Browser''']]
	\|F		\|F
	\|A, L, W		\|A, L, W
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	\|		\|
	\|-		\|-
	\|'''[~~https~~:~~//vivaldi.com/~~ Vivaldi]'''		\|'''[[wikipedia:Vivaldi_(web_browser)\|Vivaldi]]'''
	\|C		\|C
	\|		\|
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	\|		\|
	\|-		\|-
	\|'''[~~https~~:~~//www.waterfox.net/~~ Waterfox]'''		\|'''[[wikipedia:Waterfox\|Waterfox]]'''
	\|F		\|F
	\|L, W		\|L, W

D-side: Outlined the technological landscape of the practice

2026-03-23T18:53:53Z

Outlined the technological landscape of the practice

← Older revision		Revision as of 18:53, 23 March 2026
Line 8:		Line 8:

	There are efforts to use copyright law (e.g., DMCA/spotify/revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>		There are efforts to use copyright law (e.g., DMCA/spotify/revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web \|last=Claburn \|first=Thomas \|date=2025-08-15 \|title=No more Blocktoberfest? German court throws book at ad blockers \|url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ \|archive-date=13 Jan 2026\|website=The Register}}</ref>

			== Technologies ==
			Diversity of advertisements has prompted the use of diverse technologies to block them.

			=== Web browsers ===
			Web browser extensions that block ads are some of the most popular extensions,<ref>{{Cite web \|title=Top rated extensions \|url=https://addons.mozilla.org/en-US/firefox/search/?promoted=recommended&sort=rating&type=extension \|url-status=live \|access-date=2026-03-23 \|website=Add-ons for Firefox}}</ref><ref>{{Cite web \|title=Top charts \|url=https://chromewebstore.google.com/top-charts/popular \|url-status=live \|access-date=2026-03-23 \|website=Chrome Web Store}}</ref> some browsers even have ad blocking built in.<ref>{{Cite web \|title=Vivaldi Browser Features \|url=https://vivaldi.com/features/ \|url-status=live \|access-date=2026-03-23 \|website=Vivaldi Browser}}</ref><ref>{{Cite web \|title=uazo/cromite \|url=https://github.com/uazo/cromite \|url-status=live \|access-date=2026-03-23 \|website=GitHub}}</ref> This is likely in response to [[advertising overload]] that has made the Web difficult to use prior to their inception, though the problem has remained to this day.

			=== Network level ===
			Installed by a network's administrator or into a device's operating system, such solutions provide access to the internet through a filter that blocks communication with ad platforms, forcing them to function as if access to the internet is unavailable. This typically prevents them from functioning, as ads have to be downloaded from the internet in order to be displayed.

			This technology makes it possible to block ads even on devices where software does not allow this function, but does connect to the internet through means provided by the user. Control over the means of internet access is what makes this possible.

			For example, [https://pi-hole.net/ Pi-hole] and [https://adguard.com/en/adguard-home/overview.html AdGuard Home] are installed as DNS servers for the local network (typically a single router at home), while [https://adguard.com/ AdGuard] and [https://rethinkdns.com/ RethinkDNS] provide a similar effect on one device (and not the rest of the local network) where users can install applications of their choice.

			It's not a perfect solution as it is only able to detect and block ads that are served through infrastructure that is separate from the rest of the application or service. Implementing it this way makes it easier to integrate ads into software, which is why this is often the case and a reason why this technique is effective.

			=== Application specific ===
			Some ad blocking technologies are limited to specific applications.

			One of the most popular examples of this is [https://sponsor.ajay.app/ Sponsorblock for YouTube], which combats "ad integrations": advertising segments embedded by authors of the content directly into their YouTube videos, which makes ad detection (and consequently blocking) difficult.

			Another technique, available where users are able to install applications of their choice, is partial reverse-engineering and modification of applications that include advertising functionality, to block or remove that functionality. This technique is strongly associated with piracy, since the same method can be used to force a commercial application to function without a license through removal of a license check.

	==Ad Blocker Examples==		==Ad Blocker Examples==