Ford ad patent - Revision history

Tempo123: /* References */ archive

2026-03-25T17:55:11Z

References: archive

← Older revision		Revision as of 17:55, 25 March 2026
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	In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents \|archive-url=http://web.archive.org/web/20250708193151/https://patents.justia.com/patent/20240289844 \|archive-date=8 Jul 2025}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>		In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents \|archive-url=http://web.archive.org/web/20250708193151/https://patents.justia.com/patent/20240289844 \|archive-date=8 Jul 2025}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]] ([https://megalodon.jp/2026-0326-0254-31/https://consumerrights.wiki:443/images/e/ee/Us-20240289844-a1_i.pdf Archived])</ref>

	These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>		These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>

Bananabot: Added archive URLs for 3 citation(s) using CRWCitationBot

2026-02-23T04:43:43Z

Added archive URLs for 3 citation(s) using CRWCitationBot

← Older revision		Revision as of 04:43, 23 February 2026
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	In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>		In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents \|archive-url=http://web.archive.org/web/20250708193151/https://patents.justia.com/patent/20240289844 \|archive-date=8 Jul 2025}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>

	These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>		These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>

	==Background==		==Background==
	Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>{{Cite web \|title=Automotive Human Machine Interface (HMI) Market Size, Share & Industry Analysis, By Operation Type (Gesture, Voice, and Manual), By Vehicle Type (Passenger Cars and Commercial Vehicles), and Regional Forecasts, 2024-2032 \|url=https://www.fortunebusinessinsights.com/automotive-hmi-market-105702 \|url-status=live \|access-date=29 Mar 2025 \|website=Fortune Business Insights}}</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>[https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf Interacting with Android Auto and Apple CarPlay when driving: The effect on driver performance]</ref>		Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>{{Cite web \|title=Automotive Human Machine Interface (HMI) Market Size, Share & Industry Analysis, By Operation Type (Gesture, Voice, and Manual), By Vehicle Type (Passenger Cars and Commercial Vehicles), and Regional Forecasts, 2024-2032 \|url=https://www.fortunebusinessinsights.com/automotive-hmi-market-105702 \|url-status=live \|access-date=29 Mar 2025 \|website=Fortune Business Insights \|archive-url=http://web.archive.org/web/20250723141547/https://www.fortunebusinessinsights.com/automotive-hmi-market-105702 \|archive-date=23 Jul 2025}}</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>[https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf Interacting with Android Auto and Apple CarPlay when driving: The effect on driver performance] ([http://web.archive.org/web/20251210023727/https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf Archived])</ref>

	The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.		The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.

Bythmusters: added cargo

2026-02-02T19:23:49Z

added cargo

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			\|Company=Ford
			\|StartDate=2023-02-23
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			\|Product=
			\|ArticleType=
			\|Type=Advertising
			\|Description=
			}}
	In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>		In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>

	These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to ~~optimise~~ the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to ~~maximise~~ the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>		These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimize the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximize the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>

	==Background==		==Background==

Emanuele: reference formatting

2025-03-29T20:43:56Z

reference formatting

← Older revision		Revision as of 20:43, 29 March 2025
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	In February 2023 [[Ford]] filed a patent<ref>https://patents.justia.com/patent/20240289844</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>		In February 2023 '''[[Ford]]''' filed a patent<ref>{{Cite web \|date=23 Feb 2023 \|title=IN-VEHICLE ADVERTISEMENT PRESENTATION SYSTEMS AND METHODS \|url=https://patents.justia.com/patent/20240289844 \|url-status=live \|access-date=29 Mar 2025 \|website=Justia Patents}}</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>

	These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>		These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>

	==Background==		==Background==
	Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>		Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>{{Cite web \|title=Automotive Human Machine Interface (HMI) Market Size, Share & Industry Analysis, By Operation Type (Gesture, Voice, and Manual), By Vehicle Type (Passenger Cars and Commercial Vehicles), and Regional Forecasts, 2024-2032 \|url=https://www.fortunebusinessinsights.com/automotive-hmi-market-105702 \|url-status=live \|access-date=29 Mar 2025 \|website=Fortune Business Insights}}</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>[https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf Interacting with Android Auto and Apple CarPlay when driving: The effect on driver performance]</ref>

	The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.		The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.

Sojourna: /* Background */

2025-02-23T02:01:20Z

Background

← Older revision		Revision as of 02:01, 23 February 2025
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	==Background==		==Background==
	Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref>, as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>		Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>

	The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.		The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.

InTransparencyWeTrust: categorize under company category

2025-02-22T10:55:44Z

categorize under company category

← Older revision		Revision as of 10:55, 22 February 2025
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	==References==		==References==
	<references />		<references />
			[[Category:Ford]]

Louis at 23:38, 11 February 2025

2025-02-11T23:38:45Z

← Older revision		Revision as of 23:38, 11 February 2025
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	In February 2023 [[Ford]] filed a patent<ref>https://patents.justia.com/patent/20240289844</ref> for in-vehicle advertisement presentation systems.		In February 2023 [[Ford]] filed a patent<ref>https://patents.justia.com/patent/20240289844</ref> for in-vehicle advertisement presentation systems. A copy of the patent can be found here:<ref>[[:File:Us-20240289844-a1 i.pdf]]</ref>

	These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>		These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>
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	This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads.		This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads.

	== References ==		==References==
	<references />		<references />

ChasKahler: Replaces hyperlinks with references, and added reference list.

2025-02-09T05:52:56Z

Replaces hyperlinks with references, and added reference list.

← Older revision		Revision as of 05:52, 9 February 2025
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	In February 2023 [[Ford]] filed a [https://patents.justia.com/patent/20240289844 ~~patent]~~ for in-vehicle advertisement presentation systems.		In February 2023 [[Ford]] filed a patent<ref>https://patents.justia.com/patent/20240289844</ref> for in-vehicle advertisement presentation systems.

	These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>		These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>

	== Background ==		==Background==
	Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface[https://www.fortunebusinessinsights.com/automotive-hmi-market-105702], as it is more convenient and can be safer for music and navigation tasks.[https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf]		Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref>, as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>

	The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.		The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.

	== Applications ==		==Applications==
	The vehicle location data would be used to infer the user's residence or workplace, and the navigation information such as destination, route and driving habits may be used to select ads specific to the commercial locations along the way. Current traffic data could also determine that the number of ads is increased when the car is sitting in traffic, especially for longer trips.		The vehicle location data would be used to infer the user's residence or workplace, and the navigation information such as destination, route and driving habits may be used to select ads specific to the commercial locations along the way. Current traffic data could also determine that the number of ads is increased when the car is sitting in traffic, especially for longer trips.

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	The load of ads can also be split among the vehicle's occupants.		The load of ads can also be split among the vehicle's occupants.

	== Consequences ==		==Consequences==
	This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads.		This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads.

			== References ==
			<references />

Ruthile: Created initial draft for Ford ad patent video; not sure if this is enough or it should still be classified as a stub

2025-01-30T15:42:25Z

Created initial draft for Ford ad patent video; not sure if this is enough or it should still be classified as a stub

New page

In February 2023 [[Ford]] filed a [https://patents.justia.com/patent/20240289844 patent] for in-vehicle advertisement presentation systems.

These could combine historical user data with audio signals coming from the vehicle in order to serve personalized ads through the vehicle's human-machine interface (HMI). A key objective is to optimise the type of ads and their presentation in the context of the ongoing trip and eventual conversations, in order to maximise the number of ads each user is willing to be exposed to and avoid [[advertising overload]]. To quote a statement from the patent's overview: <blockquote>Such systems and methods further provide the opposite force to a user's natural inclination to seek minimal or no ads.</blockquote>

== Background ==
Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface[https://www.fortunebusinessinsights.com/automotive-hmi-market-105702], as it is more convenient and can be safer for music and navigation tasks.[https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf]

The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.

== Applications ==
The vehicle location data would be used to infer the user's residence or workplace, and the navigation information such as destination, route and driving habits may be used to select ads specific to the commercial locations along the way. Current traffic data could also determine that the number of ads is increased when the car is sitting in traffic, especially for longer trips.

The patent lists some examples of how the in-vehicle advertisement presentation system could monitor conversations between individuals in order to decide when to serve ads, how many it should serve, and whether to deliver them as only audio/video or in audio-visual format, depending on the driving condition.

The system would also infer positive or negative feedback from the users through so-called "user actions", such as clicking a button or speaking a word to receive a promo code. In addition, it would combine this data with ''"the user's interaction with ads presented on their mobile device, or from any other source of preference data that pertains to the user"''.

The load of ads can also be split among the vehicle's occupants.

== Consequences ==
This system would impact in particular taxi and [[Uber]] drivers, as well as people that ride in autonomous vehicles; in this latter case the patent explicitly classifies the person sitting in the driver's seat as a passenger, making it easier for them to be served more distracting ads.