Shopee: Difference between revisions
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{{InfoboxCompany | {{InfoboxCompany | ||
| Name = Shopee | | Name = Shopee | ||
| Type = Subsidiary | |||
| Founded = 2015 | | Founded = 2015 | ||
| Industry = eCommerce | | Industry = eCommerce | ||
| Official Website = https://shopee.com | | Official Website = https://shopee.com/ | ||
| Logo = Shopee.png | | Logo = Shopee.png | ||
}} | }} | ||
'''[[Wikipedia:Shopee|Shopee Pte., Ltd.]]''', commonly known as '''Shopee''', is an e-commerce website, founded in 2015 in Singapore, operating primarily in southeast Asia and Latin America. Shopee operates under [[Sea Ltd]], which is listed on the New York Stock Exchange under the $SE ticker.<ref>https://finance.yahoo.com/quote/SE</ref> | '''[[Wikipedia:Shopee|Shopee Pte., Ltd.]]''', commonly known as '''Shopee''', is an e-commerce website, founded in 2015 in Singapore, operating primarily in southeast Asia and Latin America. Shopee operates under [[Sea Ltd]], which is listed on the New York Stock Exchange under the $SE ticker.<ref>{{Cite web |title=Sea Limited (SE) |url=https://finance.yahoo.com/quote/SE/ |url-status=live |access-date=19 Mar 2025 |website=yahoo! finance}}</ref> | ||
Shopee serves as [[Amazon]] for the East outside of China, being named the largest e-commerce platform in southeast Asia, with almost half of the the region's $47.9 billion in total gross merchandise volume in 2023 being attributed to Shopee.<ref>https://momentum.asia/product/ecommerce-in-southeast-asia-2023/</ref> | Shopee serves as [[Amazon]] for the East outside of China, being named the largest e-commerce platform in southeast Asia, with almost half of the the region's $47.9 billion in total gross merchandise volume in 2023 being attributed to Shopee.<ref>{{Cite web |title=Ecommerce in Southeast Asia 2023 |url=https://momentum.asia/product/ecommerce-in-southeast-asia-2023/ |url-status=live |access-date=19 Mar 2025 |website=Momentum}}</ref> | ||
Shopee is known to engage in unethical behavior similar to Amazon. While Shopee does not sell the majority of its products directly and relies on a vast number of sellers to shape its online marketplace, the fact that unethical or illegal practices have been allowed to continue for years and are still present to this day without any intervention suggest that Shopee is complicit in misleading customers. | Shopee is known to engage in unethical behavior similar to Amazon. While Shopee does not sell the majority of its products directly and relies on a vast number of sellers to shape its online marketplace, the fact that unethical or illegal practices have been allowed to continue for years and are still present to this day without any intervention suggest that Shopee is complicit in misleading customers. | ||
== Review Manipulation == | ==Review Manipulation== | ||
=== | ===Incentivized reviews=== | ||
TODO: Discuss users being incentivized to post five-star reviews before using or unboxing products | |||
=== Removal of | ===Removal of unfavorable reviews=== | ||
=== Product and | ===Product and review stacking=== | ||
Shopee enables review fraud and manipulation further by allowing multiple variants of a product to be listed under one product listing. | Shopee enables review fraud and manipulation further by allowing multiple variants of a product to be listed under one product listing. | ||
This is obviously intended for use cases such as: | This is obviously intended for use cases such as: | ||
# Same base product with different colors as variants (e.g. Clothes, home appliances) | #Same base product with different colors as variants (e.g. Clothes, home appliances) | ||
# Same base product with different sizes as variants (e.g. Phone cases) | #Same base product with different sizes as variants (e.g. Phone cases) | ||
==== Stacking | ====Stacking used and new products==== | ||
But unethical sellers often group used and new products together, so that the lower price shows up on search results (See the given screenshot on Alienware AW3225QF). | But unethical sellers often group used and new products together, so that the lower price shows up on search results (See the given screenshot on Alienware AW3225QF). | ||
In the given example: | In the given example: | ||
* The customer is able to see RM4,690 (1,040 USD) as the listed price of the Alienware AW3225QF monitor on search results and the seller's storefront. | *The customer is able to see RM4,690 (1,040 USD) as the listed price of the Alienware AW3225QF monitor on search results and the seller's storefront. | ||
[[File:Shopee_product_stacking_misleading_pricing.png|thumb|Shopee product stacking and review stacking by listing multiple variants under 1 product listing.]] | [[File:Shopee_product_stacking_misleading_pricing.png|thumb|Shopee product stacking and review stacking by listing multiple variants under 1 product listing.]] | ||
* Upon clicking on the product, the customer will discover that the displayed price of RM4,690 is actually for a refurbished product.<ref>https://shopee.com.my/Alienware-AW3225QF-32-4K-QD-OLED-Gaming-Monitor-240Hz-(OC)-Refresh-Rate-0.03-ms-Response-Rate-with-Free-Shipping-i.64728735.25162663808</ref> | *Upon clicking on the product, the customer will discover that the displayed price of RM4,690 is actually for a refurbished product.<ref>https://shopee.com.my/Alienware-AW3225QF-32-4K-QD-OLED-Gaming-Monitor-240Hz-(OC)-Refresh-Rate-0.03-ms-Response-Rate-with-Free-Shipping-i.64728735.25162663808</ref> | ||
* The real cost to buy the product new is actually RM5,170 (1,147 USD). | *The real cost to buy the product new is actually RM5,170 (1,147 USD). | ||
==== Stacking | ====Stacking completely different products==== | ||
Some sellers also outright group different, unrelated products together under one listing to stack reviews. (See the screenshot on Dell UltraSharp U4025QW) | Some sellers also outright group different, unrelated products together under one listing to stack reviews. (See the screenshot on Dell UltraSharp U4025QW) | ||
In the given example: | In the given example: | ||
* The customer searches for a "Dell U4025QW" and sees one listed for RM7,000 (1,553 USD) in search results. | *The customer searches for a "Dell U4025QW" and sees one listed for RM7,000 (1,553 USD) in search results. | ||
* Upon clicking on the product, the customer will discover that the displayed price is actually for a refurbished Dell U4021QW (a different, older product that is refurbished).<ref>https://shopee.com.my/Dell-UltraSharp-U4025QW-U4021QW-5K-Curved-Thunderbolt-Hub-WUHD-Monitor-with-IPS-Black-Panel-Free-Shipping-i.64728735.6081544385</ref> | *Upon clicking on the product, the customer will discover that the displayed price is actually for a refurbished Dell U4021QW (a different, older product that is refurbished).<ref>https://shopee.com.my/Dell-UltraSharp-U4025QW-U4021QW-5K-Curved-Thunderbolt-Hub-WUHD-Monitor-with-IPS-Black-Panel-Free-Shipping-i.64728735.6081544385</ref> | ||
* And the real cost to buy the Dell U4025QW new is actually RM9,740 (2,161 USD). | *And the real cost to buy the Dell U4025QW new is actually RM9,740 (2,161 USD). | ||
=== Product | ===Product hijacking=== | ||
Shopee enables its sellers to completely change a listed product in title, description and images, while retaining reviews of the originally listed product. This allows sellers to boost newly launched products which would not yet have any buyers, to have glowing 5-star reviews off the bat. | Shopee enables its sellers to completely change a listed product in title, description and images, while retaining reviews of the originally listed product. This allows sellers to boost newly launched products which would not yet have any buyers, to have glowing 5-star reviews off the bat. | ||
[[File:Shopee manipulated product listing carry forward old reviews.png|thumb|Product review hijacking example: Multiple 5 star reviews on the Shopee product page of a Dell UltraSharp U4025QW monitor dating back as early as June 2021. The Dell UltraSharp U4025QW was announced on January 3, 2024 and "available globally beginning February 27, 2024."]] | |||
In the pictured example of a Dell UltraSharp U4025QW monitor, there are multiple 5 star reviews on its Shopee product page dating back as early as June 2021.<ref>https://shopee.sg/%E3%80%90Same-Day-Delivery%E3%80%91Dell-UltraSharp-40-Curved-Thunderbolt%E2%84%A2-Hub-Monitor-U4025QW-i.231994510.7691275253</ref> The Dell UltraSharp U4025QW was announced on January 3, 2024 and "available globally beginning February 27, 2024."<ref>{{Cite web |last=Lee |first=Yoon |date=3 Jan 2024 |title=Meet the New Five-Star Certified Monitors for Eye Comfort |url=https://www.dell.com/en-sg/blog/meet-the-new-five-star-certified-monitors-for-eye-comfort/ |url-status=live |access-date=19 Mar 2025 |website=Dell Blog}}</ref> | |||
== Forced | ==Forced app download== | ||
Ecommerce giant Shopee which has a stronghold in online retail in South East Asia and Latin America has integrated a soft [[Forced App Download Experience|forced app download experience]] to their customer experience since 2022 through coupon use restrictions. | Ecommerce giant Shopee which has a stronghold in online retail in South East Asia and Latin America has integrated a soft [[Forced App Download Experience|forced app download experience]] to their customer experience since 2022 through coupon use restrictions. | ||
While it is still possible to browse, shop and checkout on a web browser, coupons usable on the web experience (regardless if mobile or desktop device) are limited to "Shipping Discount" coupons only. All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android. | While it is still possible to browse, shop and checkout on a web browser, coupons usable on the web experience (regardless if mobile or desktop device) are limited to "Shipping Discount" coupons only. All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android. | ||
When a customer attempts to check out on a web browser, Shopee shows that Discount & Cashback coupons are not usable because "Current device does not meet voucher T&C" | When a customer attempts to check out on a web browser, Shopee shows that Discount & Cashback coupons are not usable because "Current device does not meet voucher T&C." On closer inspection of the terms and conditions of those coupons, Shopee specifies "Device: iOS, Android." What they are referring to is you must download and use their mobile apps for those operating systems in order to use most of their coupons. As pictured, the coupons are still not available on iOS and Android devices if the customer is using their web browser. They are required to download the Shopee app. | ||
[[File:Shopee restricts coupon usage to app only.png|thumb|LEFT: Shopee limits customers to using "Shipping Discount" coupons only if checking out on a web browser (desktop and mobile).MIDDLE: All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android. | [[File:Shopee restricts coupon usage to app only.png|thumb|'''LEFT:''' Shopee limits customers to using "Shipping Discount" coupons only if checking out on a web browser (desktop and mobile).'''MIDDLE:''' All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android.'''RIGHT:''' Closer inspection of the terms and conditions where Shopee specifies a device requirement for using many of their coupons.When Shopee specifies "Device: iOS, Android," they mean customers must download and use their mobile apps for those operating systems in order to use most of their coupons. Using a web browser on iOS and Android does not count and the coupons in question remain disabled in this scenario.]] | ||
RIGHT: Closer inspection of the terms and conditions where Shopee specifies a device requirement for using many of their coupons.When Shopee specifies "Device: iOS, Android" | |||
Using a web browser on iOS and Android does not count and coupons in question remain disabled in this scenario.]] | |||
[[File:Shopee product stacking different product.png|thumb|Shopee product stacking with seller listing unrelated products as variants under 1 product listing.]] | [[File:Shopee product stacking different product.png|thumb|Shopee product stacking with seller listing unrelated products as variants under 1 product listing.]] | ||
== Misleading | ==Misleading advertising== | ||
=== Misleading | ===Misleading coupon codes=== | ||
Displaying large discounts but with usage limits create a false sense of a good deal. Their most common misleading coupon is "-75% OFF! Max $1 discount" | Displaying large discounts but with usage limits create a false sense of a good deal. Their most common misleading coupon is "-75% OFF! Max $1 discount." | ||
The pictured example shows a misleading coupon code from Shopee Malaysia (though Shopee also does this throughout the regions in which it operates) with "30% off" but multiple usage terms: "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). | The first pictured example shows a misleading coupon code from Shopee Malaysia (though Shopee also does this throughout the regions in which it operates) with "30% off" but multiple usage terms: "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). | ||
This effectively means the customer has to buy within a range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off (i.e. the customer can keep increasing the amount purchased, but the discount is capped at a fixed price, meaning the percentage discount drops below the advertised 30% number). | This effectively means the customer has to buy within a range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off (i.e. the customer can keep increasing the amount purchased, but the discount is capped at a fixed price, meaning the percentage discount drops below the advertised 30% number). | ||
[[File:Shopee voucher with cap2.png|thumb|Another misleading coupon from Shopee with "80% off" but "capped at RM5" (USD 1.10). The cap is reached with a purchase amount of RM6.25 (USD 1.40).]] | |||
The second pictured example shows another misleading coupon from Shopee with "80% off" but "capped at RM5" (USD 1.10). The cap is reached with a purchase amount of RM6.25 (USD 1.40). | |||
[[File:Shopee voucher with cap.png|thumb|Misleading coupon code with "30% off" but "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). This forces the customer to spend only within the range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off.]] | [[File:Shopee voucher with cap.png|thumb|Misleading coupon code with "30% off" but "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50). This forces the customer to spend only within the range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off.]] | ||
=== False | ===False low pricing=== | ||
Since one product listing can have multiple "variants" | Since one product listing can have multiple "variants," sellers often will list a refurbished and/or completely different product with a low price as a variant so that the lower price appears on the search. | ||
== Fraudulent | ==Fraudulent products and advertising== | ||
A lot of fake products (2TB SD cards selling at | A lot of fake products (2TB SD cards selling at one-fifth what their price is supposed to be, with spoofed capacity such as the ones found on Amazon as well) and fake claims ("Magnetic" screen protectors for tablets which come with no magnetic properties and tear-off strips for adhesive). | ||
== Deterring | ==Deterring returns and exchanges== | ||
Shopee and its sellers operate under the very South East Asian low trust principle which assumes the customer is always lying. The default way to handle returns and exchanges is to always ask for the original product back. | Shopee and its sellers operate under the very South East Asian low trust principle which assumes the customer is always lying. The default way to handle returns and exchanges is to always ask for the original product back. | ||
This makes it challenging for returning products that are low priced but bulky (e.g. clothes drying rack) and/or require assembly (e.g. cheap Chinese furniture, which make up the bulk of furniture across Shopee's regional websites). | This makes it challenging for returning products that are low priced but bulky (e.g. clothes drying rack) and/or require assembly (e.g. cheap Chinese furniture, which make up the bulk of furniture across Shopee's regional websites). | ||
== Gating | ==Gating content behind a login wall== | ||
From time to time, when landing on Shopee's website (either direct or via search results), users will be redirected to the login page and are prevented from browsing products. | From time to time, when landing on Shopee's website (either direct or via search results), users will be redirected to the login page and are prevented from browsing products. | ||
No doubt this is a feature still being A/B tested. There are several advantages for Shopee doing this, such as being able to link browsing behavior directly to users and making it difficult to compare prices without an account. | No doubt this is a feature still being A/B tested. There are several advantages for Shopee doing this, such as being able to link browsing behavior directly to users and making it difficult to compare prices without an account. | ||
== References == | ==References== | ||
<references /> | <references /> | ||
[[Category:Shopee Pte.]] | |||
[[Category: | |||
Latest revision as of 21:20, 19 March 2025
Shopee
| Basic information | |
|---|---|
| Founded | 2015 |
| Type | Subsidiary |
| Industry | eCommerce |
| Official website | https://shopee.com/ |
Shopee Pte., Ltd., commonly known as Shopee, is an e-commerce website, founded in 2015 in Singapore, operating primarily in southeast Asia and Latin America. Shopee operates under Sea Ltd, which is listed on the New York Stock Exchange under the $SE ticker.[1]
Shopee serves as Amazon for the East outside of China, being named the largest e-commerce platform in southeast Asia, with almost half of the the region's $47.9 billion in total gross merchandise volume in 2023 being attributed to Shopee.[2]
Shopee is known to engage in unethical behavior similar to Amazon. While Shopee does not sell the majority of its products directly and relies on a vast number of sellers to shape its online marketplace, the fact that unethical or illegal practices have been allowed to continue for years and are still present to this day without any intervention suggest that Shopee is complicit in misleading customers.
Review Manipulation[edit | edit source]
Incentivized reviews[edit | edit source]
TODO: Discuss users being incentivized to post five-star reviews before using or unboxing products
Removal of unfavorable reviews[edit | edit source]
Product and review stacking[edit | edit source]
Shopee enables review fraud and manipulation further by allowing multiple variants of a product to be listed under one product listing.
This is obviously intended for use cases such as:
- Same base product with different colors as variants (e.g. Clothes, home appliances)
- Same base product with different sizes as variants (e.g. Phone cases)
Stacking used and new products[edit | edit source]
But unethical sellers often group used and new products together, so that the lower price shows up on search results (See the given screenshot on Alienware AW3225QF).
In the given example:
- The customer is able to see RM4,690 (1,040 USD) as the listed price of the Alienware AW3225QF monitor on search results and the seller's storefront.
- Upon clicking on the product, the customer will discover that the displayed price of RM4,690 is actually for a refurbished product.[3]
- The real cost to buy the product new is actually RM5,170 (1,147 USD).
Stacking completely different products[edit | edit source]
Some sellers also outright group different, unrelated products together under one listing to stack reviews. (See the screenshot on Dell UltraSharp U4025QW)
In the given example:
- The customer searches for a "Dell U4025QW" and sees one listed for RM7,000 (1,553 USD) in search results.
- Upon clicking on the product, the customer will discover that the displayed price is actually for a refurbished Dell U4021QW (a different, older product that is refurbished).[4]
- And the real cost to buy the Dell U4025QW new is actually RM9,740 (2,161 USD).
Product hijacking[edit | edit source]
Shopee enables its sellers to completely change a listed product in title, description and images, while retaining reviews of the originally listed product. This allows sellers to boost newly launched products which would not yet have any buyers, to have glowing 5-star reviews off the bat.
In the pictured example of a Dell UltraSharp U4025QW monitor, there are multiple 5 star reviews on its Shopee product page dating back as early as June 2021.[5] The Dell UltraSharp U4025QW was announced on January 3, 2024 and "available globally beginning February 27, 2024."[6]
Forced app download[edit | edit source]
Ecommerce giant Shopee which has a stronghold in online retail in South East Asia and Latin America has integrated a soft forced app download experience to their customer experience since 2022 through coupon use restrictions.
While it is still possible to browse, shop and checkout on a web browser, coupons usable on the web experience (regardless if mobile or desktop device) are limited to "Shipping Discount" coupons only. All other shopping coupons "Discount & Cashback" are only usable with Shopee's apps on iOS and Android.
When a customer attempts to check out on a web browser, Shopee shows that Discount & Cashback coupons are not usable because "Current device does not meet voucher T&C." On closer inspection of the terms and conditions of those coupons, Shopee specifies "Device: iOS, Android." What they are referring to is you must download and use their mobile apps for those operating systems in order to use most of their coupons. As pictured, the coupons are still not available on iOS and Android devices if the customer is using their web browser. They are required to download the Shopee app.
Misleading advertising[edit | edit source]
Misleading coupon codes[edit | edit source]
Displaying large discounts but with usage limits create a false sense of a good deal. Their most common misleading coupon is "-75% OFF! Max $1 discount."
The first pictured example shows a misleading coupon code from Shopee Malaysia (though Shopee also does this throughout the regions in which it operates) with "30% off" but multiple usage terms: "Capped at RM9" (USD 2) but "Minimum spend RM20" (USD 4.50).
This effectively means the customer has to buy within a range of RM20-RM30 in order for the coupon's advertised 30% off to be true. Past RM30 where the RM9 cap amount is hit, the coupon no longer provides 30% off (i.e. the customer can keep increasing the amount purchased, but the discount is capped at a fixed price, meaning the percentage discount drops below the advertised 30% number).
The second pictured example shows another misleading coupon from Shopee with "80% off" but "capped at RM5" (USD 1.10). The cap is reached with a purchase amount of RM6.25 (USD 1.40).
False low pricing[edit | edit source]
Since one product listing can have multiple "variants," sellers often will list a refurbished and/or completely different product with a low price as a variant so that the lower price appears on the search.
Fraudulent products and advertising[edit | edit source]
A lot of fake products (2TB SD cards selling at one-fifth what their price is supposed to be, with spoofed capacity such as the ones found on Amazon as well) and fake claims ("Magnetic" screen protectors for tablets which come with no magnetic properties and tear-off strips for adhesive).
Deterring returns and exchanges[edit | edit source]
Shopee and its sellers operate under the very South East Asian low trust principle which assumes the customer is always lying. The default way to handle returns and exchanges is to always ask for the original product back.
This makes it challenging for returning products that are low priced but bulky (e.g. clothes drying rack) and/or require assembly (e.g. cheap Chinese furniture, which make up the bulk of furniture across Shopee's regional websites).
Gating content behind a login wall[edit | edit source]
From time to time, when landing on Shopee's website (either direct or via search results), users will be redirected to the login page and are prevented from browsing products.
No doubt this is a feature still being A/B tested. There are several advantages for Shopee doing this, such as being able to link browsing behavior directly to users and making it difficult to compare prices without an account.
References[edit | edit source]
- ↑ "Sea Limited (SE)". yahoo! finance. Retrieved 19 Mar 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Ecommerce in Southeast Asia 2023". Momentum. Retrieved 19 Mar 2025.
{{cite web}}: CS1 maint: url-status (link) - ↑ https://shopee.com.my/Alienware-AW3225QF-32-4K-QD-OLED-Gaming-Monitor-240Hz-(OC)-Refresh-Rate-0.03-ms-Response-Rate-with-Free-Shipping-i.64728735.25162663808
- ↑ https://shopee.com.my/Dell-UltraSharp-U4025QW-U4021QW-5K-Curved-Thunderbolt-Hub-WUHD-Monitor-with-IPS-Black-Panel-Free-Shipping-i.64728735.6081544385
- ↑ https://shopee.sg/%E3%80%90Same-Day-Delivery%E3%80%91Dell-UltraSharp-40-Curved-Thunderbolt%E2%84%A2-Hub-Monitor-U4025QW-i.231994510.7691275253
- ↑ Lee, Yoon (3 Jan 2024). "Meet the New Five-Star Certified Monitors for Eye Comfort". Dell Blog. Retrieved 19 Mar 2025.
{{cite web}}: CS1 maint: url-status (link)