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'''Rovio Entertainment Corporation''' (simplified to '''Rovio''') is a Finnish mobile game developer and publisher founded in 2003 as "Relude".<ref name="History">https://www.rovio.com/rovio-history/</ref> The company would later rebrand to "Rovio" in 2005.<ref name="History" /> In April 2023, Rovio was in talks with SEGA to be acquired by the Japanese gaming company,<ref>https://www.theverge.com/2023/4/17/23686155/sega-sammy-acquires-rovio-angry-birds-developer-mobile-games</ref> with the deal concluding in August.<ref>https://www.gamesindustry.biz/sega-finalizes-purchase-of-rovio</ref> | '''[[wikipedia:Rovio_Entertainment|Rovio Entertainment Corporation]]''' (simplified to '''Rovio''') is a Finnish mobile game developer and publisher founded in 2003 as "Relude".<ref name="History">{{Cite web|url=https://www.rovio.com/rovio-history/|title=This is Rovio.|work=Rovio|access-date=2025-04-07|archive-url=https://web.archive.org/web/20250401005253/https://www.rovio.com/rovio-history/|archive-date=2025-04-01|url-status=live}}</ref> The company would later rebrand to "Rovio" in 2005.<ref name="History" /> In April 2023, Rovio was in talks with SEGA to be acquired by the Japanese gaming company,<ref>{{Cite web|url=https://www.theverge.com/2023/4/17/23686155/sega-sammy-acquires-rovio-angry-birds-developer-mobile-games|title=Sega is officially buying Angry Birds developer Rovio for $775 million|first=Jon|last=Porter|date=2023-04-17|work=TheVerge|access-date=2025-04-07|archive-url=https://web.archive.org/web/20250318113351/https://www.theverge.com/2023/4/17/23686155/sega-sammy-acquires-rovio-angry-birds-developer-mobile-games|archive-date=2025-03-18|url-status=live}}</ref> with the deal concluding in August.<ref>{{Cite web|url=https://www.gamesindustry.biz/sega-finalizes-purchase-of-rovio|title=Sega finalizes purchase of Rovio|first1=Jeffery|last1=Rousseau|first2=Staff|last2=Writer|date=2023-08-18|work=Game Industry|access-date=2025-04-07|archive-url=https://web.archive.org/web/20240903172237/https://www.gamesindustry.biz/sega-finalizes-purchase-of-rovio|archive-date=2024-09-03|url-status=live}}</ref> | ||
== | ==Consumer impact summary== | ||
====Freedom==== | |||
Users can request and delete their game data through the settings of any Rovio game updated before 2017.<ref>{{Cite web|url=https://roviosupport.helpshift.com/hc/en/5-rovio-entertainment/faq/2311-how-do-i-request-the-erasure-of-my-game-account-or-red-id/|title=How do I request the erasure of my game account or Red ID?|date=2024-01-02|access-date=2025-03-14|work=Helpshift|archive-url=https://web.archive.org/web/20250216092016/https://roviosupport.helpshift.com/hc/en/5-rovio-entertainment/faq/2311-how-do-i-request-the-erasure-of-my-game-account-or-red-id/|archive-date=2025-02-16|url-status=live}}</ref> | |||
====Privacy==== | |||
According to the privacy policy, Rovio uses third party cookies for advertising in their games and . Rovio also shares player data with "persons or companies outside of the Rovio group that provide services to us and process data on our behalf when providing those services", which can include [[Facebook]] and [[Google]]. | |||
=== | ====Business model==== | ||
Rovio primarily makes revenue from in-app purchases and advertisements, with other categories going to merchandise and brand deals. It was reported in 2022 that Rovio generated $349.5 million in revenue.<ref>{{Cite web|url=https://www.forbes.com/sites/krisholt/2023/04/14/angry-birds-maker-rovio-could-soon-have-a-surprising-new-owner-in-reported-1-billion-deal/|title=‘Angry Birds’ Maker Rovio Could Soon Have A Surprising New Owner In Reported $1 Billion Deal|first=Kris|last=Holt|work=Forbes|access-date=2025-03-14|date=2023-04-14|archive-url=https://web.archive.org/web/20250313012736/https://www.forbes.com/sites/krisholt/2023/04/14/angry-birds-maker-rovio-could-soon-have-a-surprising-new-owner-in-reported-1-billion-deal/|archive-date=2025-03-13|url-status=live}}</ref> | |||
==Incidents== | |||
===Delisting of games (2019)=== | |||
In 2019, a majority of the Angry Birds games made from 2009-2014 were delisted from the Apple App Store and Google Play Store. Originally, the delistings were for "testing purposes".<ref>[https://x.com/AngryBirds/status/1156820806460219392 "HI Jordan, we've removed some of our older titles from app stores for testing purposes. Stay tuned!" - @AngryBirds (August 1, 2019)]</ref> The updated reasoning from Rovio was due to "changing devices and marketplace requirements".<ref>{{Cite web|url=https://roviosupport.helpshift.com/hc/en/5-rovio-entertainment/faq/2271-i-can-no-longer-find-my-old-angry-birds-games-in-the-store/|title=I can no longer find my old Angry Birds games in the Store.|date=2024-01-02|work=Rovio Entertainment Support|access-date=2025-04-07|archive-url=https://web.archive.org/web/20241008124843/https://roviosupport.helpshift.com/hc/en/5-rovio-entertainment/faq/2271-i-can-no-longer-find-my-old-angry-birds-games-in-the-store/|archive-date=2024-10-08|url-status=live}}</ref> This unexpected delisting caused fans of the series to utilize the "#BringBack2012" hashtag on social media sites such as [[Facebook]] and [[Twitter]].<ref>{{Cite web|url=https://brockpress.com/rovio-the-company-behind-angry-birds-is-entirely-responsible-for-its-own-downfall/|title=Rovio, the company behind Angry Birds, is entirely responsible for its own downfall|first=Christian|last=Roethling|date=2024-02-14|work=Brockpress|access-date=2025-04-07|archive-url=https://web.archive.org/web/20240927124322/https://brockpress.com/rovio-the-company-behind-angry-birds-is-entirely-responsible-for-its-own-downfall/|archive-date=2024-09-27|url-status=live}}</ref> In November 2021, a remake of the original ''Angry Birds'' game titled "''Rovio Classics: Angry Birds''" was in the works.<ref>{{Cite web|url=https://www.rovio.com/articles/bringing-back-2012-angry-birds-sets-a-flightpath-for-a-re-release/|title=Bringing Back 2012 – Dev Diary 1: Angry Birds sets a flightpath for a re release|date=2021-11-23|work=Rovio|access-date=2025-04-07|archive-url=https://web.archive.org/web/20241010145252/https://www.rovio.com/articles/bringing-back-2012-angry-birds-sets-a-flightpath-for-a-re-release/|archive-date=2024-10-10|url-status=live}}</ref> This version was a paid title and removed third party advertisements from the game. In 2023, the game was delisted from the Google Play store and renamed to "Red's First Flight" on the Apple App Store due to "the game's impact on [its] wider games portfolio."<ref>{{Cite web|url=https://www.gamesindustry.biz/rovio-says-classic-angry-birds-was-delisted-due-to-impact-on-search-results|title=Rovio says classic Angry Birds was delisted due to impact on search results|first=Marie|last=Dealessandri|date=2023-03-07|work=Games Industry|access-date=2025-04-07|archive-url=https://web.archive.org/web/20240919174300/https://www.gamesindustry.biz/rovio-says-classic-angry-birds-was-delisted-due-to-impact-on-search-results|archive-date=2024-09-19|url-status=live}}</ref> | |||
These actions and justifications are further put into question as 2-3 years into the sale of ''Angry Birds Trilogy'', the publisher Activision pulled the sale of the game and downloadable content (DLC) from other platforms, specifically Xbox 360/One and the Sony PlayStation 3/4 due to licensing issues with Rovio.<ref>{{Cite web|url=https://forum.psnprofiles.com/topic/47156-dlc-delisted/|title=DLC delisted|date=2017-04-06|work=PSNProfiles|author=The Shopkeeper|access-date=2025-04-07|archive-url=https://web.archive.org/web/20210125011235/https://forum.psnprofiles.com/topic/47156-dlc-delisted/|archive-date=2021-01-25|url-status=live}}</ref><ref>{{Cite web|url=https://www.trueachievements.com/forum/viewthread.aspx?tid=691318|title=DLC Delisted|date=2015-07-20|author=Cursed|work=TrueAchievements|access-date=2025-04-07|archive-url=https://web.archive.org/web/20210721040323/https://www.trueachievements.com/forum/viewthread.aspx?tid=691318|archive-date=2021-07-21|url-status=live}}</ref> Another instance was with the ''Angry Birds Space'' PC port on the Steam store, as the game has been delisted for many years.<ref>{{Cite web|url=https://store.steampowered.com/app/210550/Angry_Birds_Space/|title=Angry Birds Space on Steam|work=Steam|access-date=2025-04-07|archive-url=https://web.archive.org/web/20210425123750/https://store.steampowered.com/app/210550/Angry_Birds_Space/|archive-date=2021-04-25|url-status=live}}</ref> | |||
===Implications=== | ====Result==== | ||
Rovio's | |||
Depending on the title, these games will either have no capability of receiving new installs, specifically only seen with the mobile releases, or merely being incapable of being newly purchased, such as the console and PC ports. Consumers who have previously bought or installed the games are still able to re-download their games. Consumers who have re-downloaded or installed these games before delisting and never uninstalled them should continue to retain access to their games. However, it is plausible and historically has happened for certain delisted titles to become permanently incapable of being run. Releases such as ''Angry Birds GO!'' depend on access to a server just to run matches and access crucial assets to launch the game<ref>{{Cite web|url=https://www.reddit.com/r/angrybirds/comments/nk8u3d/angry_birds_go_version_190_through_1139_doesnt/|title=Angry Birds Go version 1.9.0 through 1.13.9 doesn't work, because it has to download game files, but the servers are probably down. Is there a way to download those files manually?|author=u/[deleted]|date=2021-05-24|work=Reddit|access-date=2025-04-07|archive-url=https://archive.ph/mfELZ|archive-date=2025-04-07|url-status=live}}</ref>. Some titles such as ''Angry Birds Epic'' store and access their score assets exclusively in Rovio's servers<ref>{{Cite web|url=https://www.reddit.com/r/angrybirds/comments/132umy1/ok_seriously_we_need_someone_to_make_a_private/|title=Ok seriously, we need someone to make a private server for Angry Birds Epic.|date=2023-04-29|author=u/SergejPS|work=Reddit|access-date=2025-04-07|archive-url=https://archive.ph/62Wtz|archive-date=2025-04-07|url-status=live}}</ref>. Rovio keeps Angry Birds Epic's servers alive to this day, even though the game has been delisted for years by now, but in an event of the servers shutting down it would leave Angry Birds Epic in a state incapable of being run ever again. | |||
Additionally, older installs may also just stop functioning, since operating system updates can remove programming libraries that games depend on, so for example, a consumer may not be capable of transferring their install of ''Angry Birds Rio'' from their device running Android 3 to one running Android 10 or later. PC ports are also not immune to this problem either since Windows 11's compatibility features are diminishing,<ref>{{Cite web|url=https://splicedonline.com/why-old-pc-games-not-working-on-windows-11/|title=Why old PC games not working on Windows 11?|author=SplicedOnline Team|date=2024-10-30|work=Spliced Online|access-date=2025-04-07|archive-url=https://archive.ph/r0S1Y|archive-date=2025-04-07|url-status=live}}</ref> so access may soon only be accessible to tech-savvy consumers.<ref>{{Cite web|url=https://www.reddit.com/r/techsupport/comments/zneuok/windows_11_update_has_caused_older_games_to_be/|title=Windows 11 update has caused older games to be unplayable. Any ideas?|author=u/eunderscore|date=2022-12-16|work=Reddit|access-date=2025-04-07|archive-url=https://archive.ph/aaVvE|archive-date=2025-04-07|url-status=live}}</ref> | |||
====Implications==== | |||
Rovio's recent pattern has involved integrating micro-transactions<ref>{{Cite web|url=https://mobilesyrup.com/2015/08/23/review-angry-birds-2-is-a-great-game-ruined-by-ridiculous-microtransactions/|title=Review: Angry Birds 2 is a great game ruined by ridiculous microtransactions|first=Patrick|last=O'Rourke|date=2015-08-23|work=MobileSyrup|access-date=2025-04-07|archive-url=https://web.archive.org/web/20240927110617/https://mobilesyrup.com/2015/08/23/review-angry-birds-2-is-a-great-game-ruined-by-ridiculous-microtransactions/|archive-date=2024-09-27|url-status=live}}</ref> and "rewarded video" advertisements within their releases.<ref>{{Cite web|url=https://www.rovio.com/rovio-ads/|title=Rovio Ads|work=Rovio|access-date=2025-04-07|archive-url=https://web.archive.org/web/20250401014804/https://www.rovio.com/rovio-ads/|archive-date=2025-04-01|url-status=live}}</ref> While the original Angry Birds titles were later updated to include in-app purchases and advertisements, ''Rovio Classics: Angry Birds'' had a single $0.99 purchase for 390 levels.<ref>{{Cite web|url=https://www.adexchanger.com/ad-exchange-news/monday-27022023/|title=Angry Birds Explodes Its Paid-For Version; Social Subscription Conniptions|author=AdExchanger|date=2023-02-27|work=Ad exchanger|access-date=2025-04-07|archive-url=https://web.archive.org/web/20240908063548/https://www.adexchanger.com/ad-exchange-news/monday-27022023/|archive-date=2024-09-08|url-status=live}}</ref> The delisting of the original games and modern paid versions show the importance of preservation and value in mobile games and how both aspects are lacking in the current day. | |||
===Forced arbitration (2025)=== | |||
[[File:Rovio AB2 Arbitration.PNG|thumb|right]] | |||
On February 5, 2025, players of the game ''Angry Birds 2'' were treated with a popup message mentioning the changes made to the terms of service that would "resolve disputes in arbitration".<ref>{{Cite web|url=https://x.com/ChickenLover_YT/status/1887352965461119116|title=Forced arbitration, in my Angry Birds??|author=@ChickenLover_YT|work=X|access-date=2025-02-06|archive-url=https://archive.ph/vkSNS#selection-593.1-593.39|archive-date=2025-04-07|url-status=live}}</ref> Users were only met with two options: agree to the updated terms or view the changed terms.<ref>{{Cite web|url=https://cloud.rovio.com/privacyweb/index.html?locale=en|title=Terms of Service and Privacy Notice|work=Rovio|access-date=2025-04-07|archive-url=https://web.archive.org/web/20221202184605/https://cloud.rovio.com/privacyweb/index.html?locale=en|archive-date=2022-12-02|url-status=live}}</ref> This is known as [[forced arbitration]] and is made so affected users cannot join class action lawsuits, but rather settle in arbitration court where a third party determines the outcome rather than a jury. This is proven with the new line, "THIS AGREEMENT MEANS THAT YOU AND ROVIO AGREE TO NOT HAVE SUCH CLAIMS RESOLVED IN A TRIAL BY A JUDGE OR JURY."<ref>{{Cite web|url=https://www.rovio.com/terms-of-service/|title=Terms of Service|date=2025-02-04|work=Rovio|access-date=2025-04-07|archive-url=https://web.archive.org/web/20250328095932/https://www.rovio.com/terms-of-service/|archive-date=2025-03-28|url-status=live}}</ref> | |||
==Products== | |||
*''Angry Birds'' (2009-) | |||
*''Battle Bay'' (2017) | |||
*''Fruit Nibblers'' (2015) | |||
*''Small Town Murders'' (2021) | |||
*''Sugar Blast'' (2019)<ref>{{Cite web|url=https://www.rovio.com/articles/introducing-sugar-blast-a-fresh-and-fruity-and-chocolatey-slice-of-tap-to-match-gameplay/|title=Introducing Sugar Blast! – a fresh (and fruity, and chocolatey) slice of tap-to-match gameplay|date=2019-09-05|work=Rovio|access-date=2025-03-15|archive-url=https://web.archive.org/web/20200813092917/https://www.rovio.com/articles/introducing-sugar-blast-a-fresh-and-fruity-and-chocolatey-slice-of-tap-to-match-gameplay/|archive-date=2020-08-13|url-status=live}}</ref> | |||
==References== | ==References== | ||
{{Reflist}} | {{Reflist}} | ||
[[Category: | [[Category:Rovio Entertainment Corporation]] | ||