BMW feature lockout scandal: Difference between revisions

(One intermediate revision by one other user not shown)

Line 1:

This article documents BMW's practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging [[Subscription service|subscription services]] to control access to features that are physically present in a purchased product.

This article documents '''[[BMW]]'''<nowiki/>'s practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging [[Subscription service|subscription services]] to control access to features that are physically present in a purchased product.

==Background==

Line 52:

*'''Difficult to Understand and Resist''': The way in which BMW offers its adaptive suspension, with the option of a subscription or one time payment, is designed to be complex, creating a level of 'fatigue' that makes it harder for consumers to resist.<ref name=":0" />

~~===Broader Implications===~~

This incident demonstrates the broader challenges facing consumers with regard to software and subscriptions that are increasingly prevalent in modern products.<ref name=":0" /><ref name=":1" /> It exemplifies the ways in which companies are shifting away from traditional notions of ownership by using software locks and subscription services to control access to features that are physically present in a purchased product.<ref name=":0" /><ref name=":1" />

==See Also==

Line 63:

Line 61:

==References==

[[Category:Articles based on videos]]

[[Category:Incidents]]

[[Category:BMW]]

@@ Line 1: / Line 1: @@
-This article documents BMW's practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging [[Subscription service|subscription services]] to control access to features that are physically present in a purchased product.
+This article documents '''[[BMW]]'''<nowiki/>'s practice of including the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. This model exemplifies modern consumer exploitation by eroding traditional notions of ownership and leveraging [[Subscription service|subscription services]] to control access to features that are physically present in a purchased product.
 ==Background==
@@ Line 52: / Line 52: @@
 *'''Difficult to Understand and Resist''': The way in which BMW offers its adaptive suspension, with the option of a subscription or one time payment, is designed to be complex, creating a level of 'fatigue' that makes it harder for consumers to resist.<ref name=":0" />
-===Broader Implications===
-This incident demonstrates the broader challenges facing consumers with regard to software and subscriptions that are increasingly prevalent in modern products.<ref name=":0" /><ref name=":1" /> It exemplifies the ways in which companies are shifting away from traditional notions of ownership by using software locks and subscription services to control access to features that are physically present in a purchased product.<ref name=":0" /><ref name=":1" />
 ==See Also==
@@ Line 63: / Line 61: @@
 ==References==
 [[Category:Articles based on videos]]
 [[Category:Incidents]]
 [[Category:BMW]]
+<references />