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'''[[wikipedia:Google|Google LLC]]''', founded in 1998 by Larry Page and Sergey Brin, is one of the most influential technology companies in the world.<ref>{{Cite web |title=Largest tech companies by market cap |url=https://companiesmarketcap.com/tech/largest-tech-companies-by-market-cap/ |url-status=live |website=companiesmarketcap.com}}</ref> Originally developed as a search engine to organize and index the growing amount of information on the internet, Google has since expanded into a wide range of services and products, becoming a central player in digital advertising, software, hardware, and cloud computing.<ref>{{Cite web |date= |title=Google Products |url=https://about.google/products/ |access-date=10 Mar 2025}}</ref>
'''[[wikipedia:Google|Google LLC]]''', founded in 1998 by Larry Page and Sergey Brin, is one of the most influential technology companies in the world.<ref>{{Cite web |title=Largest tech companies by market cap |url=https://companiesmarketcap.com/tech/largest-tech-companies-by-market-cap/ |url-status=live |website=companiesmarketcap.com}}</ref> Originally developed as a search engine to organize and index the growing amount of information on the internet, Google has since expanded into a wide range of services and products, becoming a central player in digital advertising, software, hardware, and cloud computing.<ref>{{Cite web |date= |title=Google Products |url=https://about.google/products/ |access-date=10 Mar 2025}}</ref>


Google's search engine remains its most well-known service, but the company has significantly diversified its offerings. Key products include the [[Android]] operating system, the [[Google Chrome]] web browser, [[Google Drive]] for cloud storage, [[Google Maps]], [[YouTube]], and [[Google Play]].<ref>{{Cite web |title=Helpful products, built with you in mind |url=https://about.google/intl/ALL_us/products/ |url-status=live |access-date=5 Apr 2025 |website=[[Google]]}}</ref>{{Citation needed}} Additionally, the company provides digital advertising services through Google Ads, generating the majority of its revenue.<ref>{{Cite web |date=4 Feb 2025 |title=Alphabet Announces Fourth Quarter and Fiscal Year 2024 Results |url=https://abc.xyz/assets/a3/91/6d1950c148fa84c7d699abe05284/2024q4-alphabet-earnings-release.pdf |url-status=live |access-date=5 Apr 2025}}</ref> In recent years, Google has also developed hardware products such as the Pixel smartphone and Nest smart home devices.
Google's search engine remains its most well-known service, but the company has significantly diversified its offerings. Key products include the [[Android]] operating system, the [[Google Chrome]] web browser, [https://wikipedia.org/wiki/Google_Drive Google Drive] for cloud storage, [https://wikipedia.org/wiki/Google_Maps Google Maps], [[YouTube]], and [[wikipedia:Google_Play|Google Play]].<ref>{{Cite web |title=Helpful products, built with you in mind |url=https://about.google/intl/ALL_us/products/ |url-status=live |access-date=5 Apr 2025 |website=[[Google]]}}</ref>{{Citation needed}} Additionally, the company provides digital advertising services through Google Ads, generating the majority of its revenue.<ref>{{Cite web |date=4 Feb 2025 |title=Alphabet Announces Fourth Quarter and Fiscal Year 2024 Results |url=https://abc.xyz/assets/a3/91/6d1950c148fa84c7d699abe05284/2024q4-alphabet-earnings-release.pdf |url-status=live |access-date=5 Apr 2025}}</ref> In recent years, Google has also developed hardware products such as the Pixel smartphone and Nest smart home devices.


Google has faced ongoing scrutiny related to data privacy, competition, and its dominant position in the market, such concerns have stretched as far back as 2012.<ref>{{Cite web |last=Cohen |first=Adam |date=5 Mar 2012 |title=Will We Ever Get Strong Internet Privacy Rules? |url=https://ideas.time.com/2012/03/05/will-we-ever-get-strong-internet-privacy-rules/ |url-status=live |access-date=5 Apr 2025 |website=Time}}</ref><ref>{{Cite web |date=6 Sep 2023 |title=REPORT: Google at 25: From “Don’t Be Evil” To ¯\_(ツ)_/¯ |url=https://techoversight.org/2023/09/06/google-at-25/ |url-status=live |access-date=5 Apr 2025 |website=The Tech Oversight Project}}</ref> The company has been the subject of various legal and regulatory challenges, particularly concerning antitrust issues, the use of personal data, and its impact on consumer choice.{{Citation needed}} The US government is currently engaged in an antitrust lawsuit against Google, with a decision expected early 2025.<ref>{{Cite web |date=25 Nov 2024 |title=Closing Arguments, November 25: Once, Twice, Three Times a Monopolist |url=https://www.usvgoogleads.com/trial-updates/closing-arguments-november-25-once-twice-three-times-a-monopolist |url-status=live |access-date=5 Apr 2025 |website=US v Google}}</ref>
Google has faced ongoing scrutiny related to data privacy, competition, and its dominant position in the market, such concerns have stretched as far back as 2012.<ref>{{Cite web |last=Cohen |first=Adam |date=5 Mar 2012 |title=Will We Ever Get Strong Internet Privacy Rules? |url=https://ideas.time.com/2012/03/05/will-we-ever-get-strong-internet-privacy-rules/ |url-status=live |access-date=5 Apr 2025 |website=Time}}</ref><ref>{{Cite web |date=6 Sep 2023 |title=REPORT: Google at 25: From “Don’t Be Evil” To ¯\_(ツ)_/¯ |url=https://techoversight.org/2023/09/06/google-at-25/ |url-status=live |access-date=5 Apr 2025 |website=The Tech Oversight Project}}</ref> The company has been the subject of various legal and regulatory challenges, particularly concerning antitrust issues, the use of personal data, and its impact on consumer choice.{{Citation needed}} The US government is currently engaged in an antitrust lawsuit against Google, with a decision expected early 2025.<ref>{{Cite web |date=25 Nov 2024 |title=Closing Arguments, November 25: Once, Twice, Three Times a Monopolist |url=https://www.usvgoogleads.com/trial-updates/closing-arguments-november-25-once-twice-three-times-a-monopolist |url-status=live |access-date=5 Apr 2025 |website=US v Google}}</ref>
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Google Stadia controllers were limited to Wi-Fi connectivity, however upon shut down they started offering an update to allow them to connect through Bluetooth, the update service website was scheduled to shut down on the 31st December 2025.<ref>{{Cite web |last=Devine |first=Richard |date=17 Jan 2023 |title=Bluetooth support for Google Stadia Controller arrives — Here's how to enable it and play PC games |url=https://www.windowscentral.com/gaming/pc-gaming/bluetooth-support-for-google-stadia-controller-arrives-heres-how-to-enable-it-and-play-pc-games |url-status=live |access-date=5 Apr 2025 |website=Windows Central}}</ref>
Google Stadia controllers were limited to Wi-Fi connectivity, however upon shut down they started offering an update to allow them to connect through Bluetooth, the update service website was scheduled to shut down on the 31st December 2025.<ref>{{Cite web |last=Devine |first=Richard |date=17 Jan 2023 |title=Bluetooth support for Google Stadia Controller arrives — Here's how to enable it and play PC games |url=https://www.windowscentral.com/gaming/pc-gaming/bluetooth-support-for-google-stadia-controller-arrives-heres-how-to-enable-it-and-play-pc-games |url-status=live |access-date=5 Apr 2025 |website=Windows Central}}</ref>


== Controversies ==
==Controversies==


=== Google device repair program restrictions ===
===Google device repair program restrictions===
{{Main|Google asserts the right to seize your phone during a repair}}
{{Main|Google asserts the right to seize your phone during a repair}}
Google's Service & Repair Program terms explicitly state that any device containing non-Google-authorized parts "will not be returned" to the customer.
Google's Service & Repair Program terms explicitly state that any device containing non-Google-authorized parts "will not be returned" to the customer.
===Target API level requirements for Google Play apps===
Google's policy of requiring apps for Android to target recent API levels to appear in the Play Store<ref>{{Cite web |date=31 Aug 2024 |title=Policy Center |url=https://support.google.com/googleplay/android-developer/answer/11926878?hl=en |access-date=May 9, 2025 |website=Play Console Help}}</ref> creates a continuous cycle of maintenance and redevelopment that can be especially burdensome for smaller developers, indie creators, and consumers.
The requirement for apps to target newer APIs each year serves some legitimate security and feature purposes. However, it also effectively functions as a form of forced obsolescence. Even perfectly functional apps that don't need technical updates must be regularly reworked just to remain visible on the Play Store.
This creates several issues:
*Development resources must be allocated to updating apps rather than creating new features
*Smaller teams and individual developers are placed at a disadvantage attempting to keep up with the constant update cycle
*Legacy apps that are no longer actively maintained disappear, even if they're still useful
*The cost of maintaining apps increases, potentially making some projects financially nonviable
*Losing access to previously purchased apps when upgrading devices
*Users being unable to reinstall older apps that worked perfectly well for their needs
*Facing unexpected costs to replace functionality they've already paid for
*Dealing with the frustration of discovering favorite apps have disappeared
While Google argues this approach improves the Android ecosystem's security and functionality, it does place a significant burden on developers and can lead to the premature "death" of otherwise functional applications.
This creates a troubling disconnect in digital ownership. Consumers reasonably expect that when they purchase an app, they should maintain access to it across their devices over time. Instead, they discover their digital purchases can effectively vanish due to policy decisions beyond their control.
===Ban on third-party tech support ads===
Google prohibits tech support ads on their platform if they are not authorised by the manufacturer.<ref>{{Cite web |last=Graff |first=David |date=31 Aug 2018 |title=Restricting ads in third-party tech support services |url=https://blog.google/products/ads/restricting-ads-third-party-tech-support-services/ |website=Google}}</ref>


==Anti-consumer legal cases==
==Anti-consumer legal cases==
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==See also==
==See also==


===Products===
===Products and Services===
*[[Android]]
*[[Chromium]]
*[[Google Chrome]]
*[[Google Drive]]
*[[Google Maps]]
*[[Google Pixel]]
*[[Google Play]]
*[[reCAPTCHA]]
*[[YouTube]]


[[List of Google products]]
===Controversies===
===Controversies===