Figma threatens companies using "Dev Mode": Difference between revisions

Created page with "Figma has sent cease and desist letters to companies, including the Swedish AI startup Lovable, for using the term "Dev Mode," claiming it infringes on their trademark. This action has sparked controversy and criticism within the tech community, with many arguing that "Dev Mode" is a widely used and generic term in the industry. ==Background== '''Figma's Dev Mode''': Figma's "Dev Mode" is a feature that helps streamline the handoff between designers and developers by di..."
 
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Figma has sent cease and desist letters to companies, including the Swedish AI startup Lovable, for using the term "Dev Mode," claiming it infringes on their trademark. This action has sparked controversy and criticism within the tech community, with many arguing that "Dev Mode" is a widely used and generic term in the industry.
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Figma has sent cease and desist letters to companies, including the Swedish AI startup Lovable<ref>{{Cite web |last=Osika |first=Anton |date=2025-04-15 |title=figma says we can't use the word "dev mode" in lovable |url=https://x.com/antonosika/status/1912147137728589915/ |url-status=live |archive-url=https://web.archive.org/web/20250416022818/https://x.com/antonosika/status/1912147137728589915/ |archive-date=2025-04-16 |access-date=2025-07-17 |website=X}}</ref>, for using the term "Dev Mode," claiming it infringes on their trademark<ref>{{Cite patent |country=US|number=98045640|inventor=FIGMA, INC.|title=DEV MODE|pubdate=2024-11-19 |fdate=2023-06-16|url=https://tsdr.uspto.gov/#caseNumber=98045640&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch}}</ref>. This action has sparked controversy and criticism within the tech community, with many arguing that "Dev Mode" is a widely used and generic term in the industry.


==Background==
==Background==
'''Figma's Dev Mode''': Figma's "Dev Mode" is a feature that helps streamline the handoff between designers and developers by displaying CSS properties and other developer-friendly information.
===Companies===
As to understand how does this companies use the term "Dev Mode", we have to further analyze what their products do.


* '''Lovable's Dev Mode''': Lovable's "Dev Mode" allows users to edit the code generated by its AI, enabling non-coders to build applications more easily.
Figma is a design platform, being widely used in software development.
* '''Historical Use''': The term "Dev Mode" has been used in the tech industry since at least 2004, according to Google Trends data.
 
* '''Legal Precedents''': While trademarking common terms is not unprecedented, the tech community is particularly sensitive to such actions, especially when they affect smaller companies and open-source projects.
Lovable is a no code app using a chat powered by the Claude LLM<ref>{{Cite web |title=Lovable helps anyone create software 20x faster with Claude |url=https://www.anthropic.com/customers/lovable |url-status=live |archive-url=https://web.archive.org/web/20250514042824/https://www.anthropic.com/customers/lovable |archive-date=2025-05-14 |access-date=2025-07-18 |website=Anthropic}}</ref> for the user to instert the prompts and having a website fully functional<ref>{{Cite web |title=Welcome - Lovable Documentation |url=https://docs.lovable.dev/introduction/welcome |url-status=live |archive-url=https://web.archive.org/web/20250716144523/https://docs.lovable.dev/introduction/welcome |archive-date=2025-07-16 |access-date=2025-07-18 |website=Lovable}}</ref>
*
{| class="wikitable"
|+
!Company
!Dev Mode claim in their website
|-
|Figma
|Dev Mode gives you the power to easily inspect designs and translate them into code—without changing the design file.
|-
|Lovable
|you can now view the full code repository backing your Lovable project directly in the Lovable Editor.<ref>{{Cite web |date=2025-03-12 |title=Versioning, Dev Mode & Lovable Livestream with Clerk |url=https://lovable.dev/blog/versioning-dev-mode |url-status=live |archive-url=https://web.archive.org/web/20250707181544/https://lovable.dev/blog/versioning-dev-mode |archive-date=2025-07-07 |access-date=2025-07-18 |website=Lovable}}</ref>
|}
*'''Historical Use''': The term "Dev Mode" has been used in the tech industry since at least 2004, according to Google Trends data.
*'''Legal Precedents''': While trademarking common terms is not unprecedented, the tech community is particularly sensitive to such actions, especially when they affect smaller companies and open-source projects.


==[Incident]==
==[Incident]==
Figma, a popular online design and collaboration tool, has recently taken legal action against several companies for using the term "Dev Mode." The company has trademarked this term and has been sending cease and desist letters to smaller startups, demanding they stop using it. This move has generated significant controversy and criticism within the tech community.
Figma, a popular online design and collaboration tool, has recently taken legal action against several companies for using the term "Dev Mode." The company has trademarked this term and has been sending cease and desist letters to smaller startups, demanding they stop using it. This move has generated significant controversy and criticism within the tech community.


=== Theo - t3․gg's response ===
===Theo - t3․gg's response===


Theo begins by highlighting a letter from Figma's general counsel, demanding that companies cease using the 'Dev Mode' trademark. He expresses his astonishment and disapproval, referring to this as one of the most ridiculous things he's witnessed in the tech industry. Theo shares his insights into the implications of such protective actions for Figma's brand image and its place in the market.
Theo begins by highlighting a letter from Figma's general counsel, demanding that companies cease using the 'Dev Mode' trademark. He expresses his astonishment and disapproval, referring to this as one of the most ridiculous things he's witnessed in the tech industry. Theo shares his insights into the implications of such protective actions for Figma's brand image and its place in the market.
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==References==
==References==
Theo - t3․gg. “Figma threatens companies using "Dev Mode."” ''YouTube'', 16 April 2025, <nowiki>https://www.youtube.com/watch?v=P73EGVfKNr0</nowiki>. Accessed 21 April 2025.
Theo - t3․gg. “Figma threatens companies using "Dev Mode."” ''YouTube'', 16 April 2025, https://www.youtube.com/watch?v=P73EGVfKNr0. Accessed 21 April 2025. Preservetube: https://preservetube.com/watch?v=P73EGVfKNr0
 
<references />
https://opentools.ai/youtube-summary/figma-threatens-companies-using-dev-mode
{{Category:Figma}}
 
sorry for terrible submission, but needed to get this out ASAP