Enshittification: Difference between revisions
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'''Enshittification''', also known as '''crapification''' and '''platform decay''', is a pattern in which two-sided online products, usually subscription services, decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders. | '''Enshittification''', also known as '''crapification''' and '''platform decay''', is a pattern in which two-sided online products, usually subscription services, decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders. | ||
The term was first coined by tech blogger Cory Doctorow in November 2022 and has since gained widespread recognition. | The term was first coined by tech blogger Cory Doctorow in November 2022<ref>{{Cite web |last=Doctorow |first=Cory |date=28 Nov 2022 |title=Pluralistic: How monopoly enshittified Amazon/28 Nov 2022 |url=https://pluralistic.net/2022/11/28/enshittification/ |url-status=live |access-date=18 Aug 2025 |website=Pluralistic}}</ref> and has since gained widespread recognition.<ref>{{Cite web |title=enshittification |url=https://www.merriam-webster.com/slang/enshittification |url-status=live |access-date=18 Aug 2025 |website=Merriam-Webster}}</ref> | ||
==How it works== | ==How it works== | ||
<blockquote>''"It is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them."'' - Cory Doctorow, ''Wired,'' 2023</blockquote>Enshittification at its core is a three-stage process. | <blockquote>''"It is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them."'' - Cory Doctorow, ''Wired,'' 2023<ref>{{Cite web |last=Doctorow |first=Cory |date=23 Jan 2023 |title=The ‘Enshittification’ of TikTok |url=https://www.wired.com/story/tiktok-platforms-cory-doctorow/ |url-status=live |access-date=18 Aug 2025 |website=WIRED}}</ref></blockquote>Enshittification at its core is a three-stage process. | ||
===Stage 1 - Incentivizing Mass Adoption=== | ===Stage 1 - Incentivizing Mass Adoption=== | ||
Companies offer their product or service to users with great incentive to try and build an established userbase. It is usually during the early stage of the company is the most focused on providing a positive user experience and listening to feedback. | Companies offer their product or service to users with great incentive to try and build an established userbase. It is usually during the early stage of the company is the most focused on providing a positive user experience and listening to feedback. | ||
For example, [[Uber]] was initially well-received for offering competitive prices for transportation, leading to a large userbase adopting the platform. | For example, [[Uber]] was initially well-received for offering competitive prices for transportation, leading to a large userbase adopting the platform.<ref>{{Cite web |last=Wolff |first=Micheal |date=22 Dec 2013 |title=Wolff: The tech company of the year is Uber |url=https://eu.usatoday.com/story/money/columnist/wolff/2013/12/22/the-success-of-app-based-car-service-uber/4141669/ |url-status=live |access-date=18 Aug 2025 |website=USA TODAY}}</ref> | ||
===Stage 2 - Catering to Business Clients=== | ===Stage 2 - Catering to Business Clients=== | ||
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===Right of exit=== | ===Right of exit=== | ||
... | The right of exit, or Data portability, is the right of a user to leave a platform without losing the data stored on it, and instead being able to export it and access it in various applications of the user's liking.<ref>{{Cite web |title=DataPortability Project |url=http://www.dataportability.org/ |url-status=unfit |archive-url=https://web.archive.org/web/20090723171111/http://www.dataportability.org/ |archive-date=23 Jul 2009 |access-date=18 Aug 2025 |website=DataPortability}}</ref> | ||
===Public backlash=== | ===Public backlash=== | ||