Companies making opt-out option harder: Difference between revisions

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Laws such as [https://gdpr-info.eu/ GDPR] for Europeans, and [https://oag.ca.gov/privacy/ccpa CCPA] for California, have started to a law to let consumers take more control over their data. However, some companies have made it harder for consumers to opt-out their data, though federal US law has not been implemented yet. There has been reports of companies making their opt-out option hidden from search engines [https://github.com/the-markup/investigation-data-broker-opt-out-pages/blob/main/data/data-broker-opt-out-pages.csv], some say it is unintentional in their code though there still is a problem with consumers having to scroll across their website to finally opt out <ref>{{Cite web |last=Lecher |first=Colin |last2=Apodaca |first2=Tomas |date=2025-08-12 |title=You have a right to delete your data. Some companies are making it extra difficult |url=https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |url-status=live |archive-url=https://web.archive.org/web/20250817151106/https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |archive-date=2025-08-17 |access-date=2025-08-17 |website=Calmatters}}</ref>. There are also companies who do not respect the consumers' choice to opt-out and still provide targeted ads [https://innovation.consumerreports.org/Mixed-Signals-Many-Companies-May-Be-Ignoring-Opt-Out-Requests-Under-State-Privacy-Laws.pdf]. As well as other instances which will be mentioned in the examples.

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Laws such as [https://gdpr-info.eu/ GDPR] for Europeans, and [https://oag.ca.gov/privacy/ccpa CCPA] for California, have started to a law to let consumers take more control over their data. However, some companies have made it harder for consumers to opt-out their data, though federal US law has not been implemented yet. There has been reports of companies making their opt-out option hidden from search engines [https://github.com/the-markup/investigation-data-broker-opt-out-pages/blob/main/data/data-broker-opt-out-pages.csv], some say it is unintentional in their code though there still is a problem with consumers having to scroll across their website to finally opt out <ref>{{Cite web |last=Lecher |first=Colin |last2=Apodaca |first2=Tomas |date=2025-08-12 |title=You have a right to delete your data. Some companies are making it extra difficult |url=https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |url-status=live |archive-url=https://web.archive.org/web/20250817151106/https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |archive-date=2025-08-17 |access-date=2025-08-17 |website=Calmatters}}</ref>. As well as other instances which will be mentioned in the examples.

==How it works==

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-Laws such as [https://gdpr-info.eu/ GDPR] for Europeans, and [https://oag.ca.gov/privacy/ccpa CCPA] for California, have started to a law to let consumers take more control over their data. However, some companies have made it harder for consumers to opt-out their data, though federal US law has not been implemented yet. There has been reports of companies making their opt-out option hidden from search engines [https://github.com/the-markup/investigation-data-broker-opt-out-pages/blob/main/data/data-broker-opt-out-pages.csv], some say it is unintentional in their code though there still is a problem with consumers having to scroll across their website to finally opt out <ref>{{Cite web |last=Lecher |first=Colin |last2=Apodaca |first2=Tomas |date=2025-08-12 |title=You have a right to delete your data. Some companies are making it extra difficult |url=https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |url-status=live |archive-url=https://web.archive.org/web/20250817151106/https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |archive-date=2025-08-17 |access-date=2025-08-17 |website=Calmatters}}</ref>. There are also companies who do not respect the consumers' choice to opt-out and still provide targeted ads [https://innovation.consumerreports.org/Mixed-Signals-Many-Companies-May-Be-Ignoring-Opt-Out-Requests-Under-State-Privacy-Laws.pdf]. As well as other instances which will be mentioned in the examples.
+{{Incomplete|Issue 1=missing section|Issue 2=could use additional references}}
+Laws such as [https://gdpr-info.eu/ GDPR] for Europeans, and [https://oag.ca.gov/privacy/ccpa CCPA] for California, have started to a law to let consumers take more control over their data. However, some companies have made it harder for consumers to opt-out their data, though federal US law has not been implemented yet. There has been reports of companies making their opt-out option hidden from search engines [https://github.com/the-markup/investigation-data-broker-opt-out-pages/blob/main/data/data-broker-opt-out-pages.csv], some say it is unintentional in their code though there still is a problem with consumers having to scroll across their website to finally opt out <ref>{{Cite web |last=Lecher |first=Colin |last2=Apodaca |first2=Tomas |date=2025-08-12 |title=You have a right to delete your data. Some companies are making it extra difficult |url=https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |url-status=live |archive-url=https://web.archive.org/web/20250817151106/https://calmatters.org/economy/technology/2025/08/companies-make-it-hard-to-delete-personal-data/ |archive-date=2025-08-17 |access-date=2025-08-17 |website=Calmatters}}</ref>. As well as other instances which will be mentioned in the examples.
 ==How it works==