Peloton: Difference between revisions
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| Official Website = https://onepelton.com/ | | Official Website = https://onepelton.com/ | ||
| Logo = Peloton (company) logo.svg.png | | Logo = Peloton (company) logo.svg.png | ||
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Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control: | Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control: | ||
*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products. | *'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products. | ||
*While Peloton allows you to use a limited set of classes and features on Bike and Tread hardware without a paid subscription, the [https://support.onepeloton.com/s/article/Peloton-Membership-What-Content-Can-I-Access-Without-A-Peloton-Membership?language=en_US cited support article] from their website states explicitly: “''Please note that while metrics may display while in these classes, no metrics, workouts, or progress will be saved to your Peloton profile.''” This prevents users from simply quantifying their metrics over time despite having an active profile that could be used in conjunction with a paid subscription in the future. This is unnecessarily restrictive and anti-consumer in addition to being particularly antagonistic toward users who rely on quantifying fitness performance over time to evaluate their efforts. | |||
*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries. | *'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries. | ||
*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection. | *'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection. | ||
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==Incidents== | ==Incidents== | ||
===Peloton Used Equipment Activation Fee (2024) === | ===Peloton Used Equipment Activation Fee (2024)=== | ||
{{Main|Peloton Used Equipment Activation Fee}} | {{Main|Peloton Used Equipment Activation Fee}} | ||
In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights. | In 2024, Peloton announced the introduction of a $95 USD / $125 CAD used-equipment activation fee for purchasers of second-hand Peloton devices in the U.S. and Canada. The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights. | ||
===Removal of "Just Run" feature (2021) === | ===Removal of "Just Run" feature (2021)=== | ||
{{Main|Peloton removes Just Run feature}} | {{Main|Peloton removes Just Run feature}} | ||
Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm | Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers. This feature was restored a few months after the restriction was introduced following widespread critisicm | ||