Asus Charges for Free Service: Difference between revisions
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The ASUS boot loader unlocking tool disappearing is a prime example of how device ownership rights have eroded, where functionality that was present at the time of sale is no longer present years down the line. | The ASUS boot loader unlocking tool disappearing is a prime example of how device ownership rights have eroded, where functionality that was present at the time of sale is no longer present years down the line. | ||
==Background== | |||
ASUS used to provide free bootloader unlocking capabilities for their Zenfone & Republic of Gamers (ROG) Android phones.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> This feature was actively advertised & was part of the company's appeal to tech-savvy consumers. | ASUS used to provide free bootloader unlocking capabilities for their Zenfone & Republic of Gamers (ROG) Android phones.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> This feature was actively advertised & was part of the company's appeal to tech-savvy consumers. | ||
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*By early 2024, ASUS began charging approximately €185 (excluding VAT) for bootloader unlocking<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref> | *By early 2024, ASUS began charging approximately €185 (excluding VAT) for bootloader unlocking<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref> | ||
==Impact== | |||
This issue goes over several key consumer protection concerns: | This issue goes over several key consumer protection concerns: | ||
*'''Removal of Advertised Features''': The bootloader unlocking capability was an advertised feature that influenced people's buying decision, which was later removed. | *'''Removal of Advertised Features''': The bootloader unlocking capability was an advertised feature that influenced people's buying decision, which was later removed. | ||
*'''Lack of Transparency''': ASUS provided minimal communication about the change in policy, with documented cases of forum posts being removed & only vague explanations being provided<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> | *'''Lack of Transparency''': ASUS provided minimal communication about the change in policy, with documented cases of forum posts being removed & only vague explanations being provided.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref><ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> In one of their communications with a customer, they seem to have accidentaly shared internal communication templates revealing the discontinuation of the bootloader unlock tool, without making any public announcements. <ref>https://xdaforums.com/t/update-unoff-bl-unlock-24-01-20-asus-closed-this-method.4649465/post-89761447/</ref> | ||
*'''Monetization of Previously Free Features''': The transition from a free service to a paid one, costing €185 (excluding VAT), is a significant change in the product's pricing structure after purchase<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref> | *'''Monetization of Previously Free Features''': The transition from a free service to a paid one, costing €185 (excluding VAT), is a significant change in the product's pricing structure after purchase<ref>https://xdaforums.com/t/asus-says-they-will-unlock-my-bootloader-for-money.4685488/post-89720356</ref> | ||
*'''Extended Device Lifespan Impact''': The change affects consumers' ability to maintain & update their devices beyond ASUS's official support window, which has been documented as "one of the worst software support commitments in the Android world"<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> | *'''Extended Device Lifespan Impact''': The change affects consumers' ability to maintain & update their devices beyond ASUS's official support window, which has been documented as "one of the worst software support commitments in the Android world"<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> | ||
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</ref>]] | </ref>]] | ||
==Legal Implications== | |||
This led to at least one successful legal challenge. In March 2024, a UK customer took ASUS to small claims court over this and got a full refund for both the device & the court fees, totaling £770 (~$973). This case potentially sets a precedent for other consumers affected by the policy change.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> | This led to at least one successful legal challenge. In March 2024, a UK customer took ASUS to small claims court over this and got a full refund for both the device & the court fees, totaling £770 (~$973). This case potentially sets a precedent for other consumers affected by the policy change.<ref>https://www.androidauthority.com/asus-bootloader-unlock-settlement-3431818/</ref> | ||
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[[Category:Modern consumer exploitation]] | [[Category:Modern consumer exploitation]] | ||
[[Category: | [[Category:Asus]] | ||
[[Category:Software control]] | [[Category:Software control]] | ||
[[Category:Right to repair]] | [[Category:Right to repair]] | ||