BMW feature lockout scandal: Difference between revisions

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*'''Difficult to Understand and Resist''': The way in which BMW offers its adaptive suspension, with the option of a subscription or one time payment, is designed to be complex, creating a level of 'fatigue' that makes it harder for consumers to resist.<ref name=":0" />

~~===Broader Implications===~~

This incident demonstrates the broader challenges facing consumers with regard to software and subscriptions that are increasingly prevalent in modern products.<ref name=":0" /><ref name=":1" /> It exemplifies the ways in which companies are shifting away from traditional notions of ownership by using software locks and subscription services to control access to features that are physically present in a purchased product.<ref name=":0" /><ref name=":1" />

==See Also==

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*[[Subscription service|Subscription business model]]

*[[Mercedes Benz|Mercedes Benz disabling digital features]]

*[[Mercedes-Benz locks horsepower behind paid subscription]]

==References==

@@ Line 52: / Line 52: @@
 *'''Difficult to Understand and Resist''': The way in which BMW offers its adaptive suspension, with the option of a subscription or one time payment, is designed to be complex, creating a level of 'fatigue' that makes it harder for consumers to resist.<ref name=":0" />
-===Broader Implications===
-This incident demonstrates the broader challenges facing consumers with regard to software and subscriptions that are increasingly prevalent in modern products.<ref name=":0" /><ref name=":1" /> It exemplifies the ways in which companies are shifting away from traditional notions of ownership by using software locks and subscription services to control access to features that are physically present in a purchased product.<ref name=":0" /><ref name=":1" />
 ==See Also==
@@ Line 61: / Line 59: @@
 *[[Subscription service|Subscription business model]]
 *[[Mercedes Benz|Mercedes Benz disabling digital features]]
+*[[Mercedes-Benz locks horsepower behind paid subscription]]
 ==References==