Flo: Difference between revisions

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|Industry=Health
|Industry=Health
|Type=Private
|Type=Private
|Website=[https://www.flo.health/ flo.health]
|Website=https://www.flo.health
|Logo=Flo-logo.png}}
|Logo=Flo-logo.png}}
'''Flo''' '''Health''', typically shortened to '''Flo''', is a health company founded in Belarus; currently located in the United States, United Kingdom, Amsterdam, and Lithuania, but available worldwide.<ref>{{Cite news |last=Magistretti |first=Bérénice |date=2017-08-11|title=Flo raises $5 million for its AI-powered period-tracking app |url=https://venturebeat.com/entrepreneur/flo-raises-5-million-for-its-ai-powered-femtech-app/ |url-status=live |access-date=2025-08-12|work=[[Venture Beat]]}}</ref> <ref name=":0">{{Cite web |date=2025-08-13|title=About Flo |url=https://flo.health/about-flo |url-status=live |access-date=2025-08-13|website=flo.health}}</ref> Their flagship product is an app, named '''Flo''', designed for period-tracking and pregnancy-tracking. As of Aug. 2025, Flo boasts 68m monthly active users and 380m downloads internationally. <ref name=":0" />
'''Flo''' '''Health''', typically shortened to '''Flo''', is a health company founded in Belarus; currently located in the United States, United Kingdom, Amsterdam, and Lithuania, but available worldwide.<ref>{{Cite news |last=Magistretti |first=Bérénice |date=2017-08-11|title=Flo raises $5 million for its AI-powered period-tracking app |url=https://venturebeat.com/entrepreneur/flo-raises-5-million-for-its-ai-powered-femtech-app/ |url-status=live |access-date=2025-08-12|work=[[Venture Beat]]}}</ref> <ref name=":0">{{Cite web |date=2025-08-13|title=About Flo |url=https://flo.health/about-flo |url-status=live |access-date=2025-08-13|website=flo.health}}</ref> Their flagship product is an app, named '''Flo''', designed for period-tracking and pregnancy-tracking. As of Aug. 2025, Flo boasts 68m monthly active users and 380m downloads internationally. <ref name=":0" />
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=== Freedom ===
=== Freedom ===
Flo, under their [[proprietary software]] license, restricts the rights to modify, resell, rent, lease, loan, sublicense, distribute, or otherwise transfer rights of the product. <ref name=":1">{{Cite web |date=2025-08-13 |title=Terms of use |url=https://flo.health/terms-of-service |url-status=live |access-date=2025-08-13 |website=flo.health}}</ref>
Flo, under their [[proprietary software]] license, restricts the rights to modify, resell, rent, lease, loan, sublicense, distribute, or otherwise transfer rights of the product. <ref name=":1">{{Cite web |date=2025-08-13 |title=Terms of use |url=https://flo.health/terms-of-service |url-status=live |access-date=2025-08-13 |website=flo.health}}</ref> A user must also register to use the service.<ref name=":1" />


A user must register to use the service.<ref name=":1" />
Flo can change your password at any time at their discretion. <ref name=":2">{{Cite web |date=2024-09-06 |title=Privacy Policy |url=https://flo.health/privacy-policy |url-status=live |access-date=2025-08-13 |website=flo.health}}</ref>
 
=== Privacy ===
Upon a user deactivating, abandoning, or deleting their account, Flo states it will retain some data of the user. <ref name=":2" />


Flo can change your password at any time at their discretion. <ref name=":2">{{Cite web |date=2024-09-06 |title=Privacy Policy |url=https://flo.health/privacy-policy |url-status=live |access-date=2025-08-13 |website=flo.health}}</ref>
Flo has been subject to various international lawsuits due to selling information of users without their prior consent. Data was sent to multiple third-parties.<ref name=":3" /><ref name=":4" /><ref name=":5" /><ref name=":6" /><ref name=":7" />


=== Market Control ===
=== Market control ===
Flo is the leading menstrual health app on the market as of 2025. <ref>{{Cite journal |date=2025-08-13 |title=Menstrual Health Apps Market Size, Share & Trends Report
Flo is the leading menstrual health app on the market as of 2025. <ref>{{Cite journal |date=2025-08-13 |title=Menstrual Health Apps Market Size, Share & Trends Report
Menstrual Health Apps Market Size, Share & Trends Analysis Report By Platform (Android, iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, Menstrual Health Management), By Region, And Segment Forecasts, 2025 - 2030 |url=https://www.grandviewresearch.com/industry-analysis/menstrual-health-apps-market-report |journal=[[Grand View Research]]}}</ref>
Menstrual Health Apps Market Size, Share & Trends Analysis Report By Platform (Android, iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, Menstrual Health Management), By Region, And Segment Forecasts, 2025 - 2030 |url=https://www.grandviewresearch.com/industry-analysis/menstrual-health-apps-market-report |journal=[[Grand View Research]]}}</ref>


Flo is the fourth-highest profiting health app currently on the market, directly behind [[MyFitnessPal]], reporting US$263m in 2024 alone. <ref>{{Cite web |last=Curry |first=David |date=2025-01-22 |title=Flo Revenue and Usage Statistics (2025) |url=https://www.businessofapps.com/data/flo-statistics/ |url-status=live |access-date=2025-08-13 |website=businessofapps.com}}</ref>
Flo is the fourth-highest profiting health app currently on the market, directly behind [[MyFitnessPal]], reporting US$263m in 2024 alone. <ref>{{Cite web |last=Curry |first=David |date=2025-01-22 |title=Flo Revenue and Usage Statistics (2025) |url=https://www.businessofapps.com/data/flo-statistics/ |url-status=live |access-date=2025-08-13 |website=businessofapps.com}}</ref>
=== Privacy ===
Upon a user deactivating, abandoning, or deleting their account, Flo states it will retain some data of the user. <ref name=":2" />
Flo has been subject to various international lawsuits due to selling information of users without their prior consent. Data was sent to multiple third-parties.<ref name=":3" /><ref name=":4" /><ref name=":5" /><ref name=":6" /><ref name=":7" />


==Incidents==
==Incidents==
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[[Category:{{PAGENAME}}]]
[[Category:{{PAGENAME}}]]
[[Category:Software]]
[[Category:Health]]