Google LSA terms of service change: Difference between revisions
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→Changes to the Terms of Service of the LSA program (US & Canada): That’s the first time I’ve seen bold in title, and I hope that’ll be the last (can I do this edit just because I don’t like that?) |
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If an ad campaign is started, the respective business will appear higher in Google search results and be marked with the word 'sponsored'. This leads to an increased reach and may attract more customers.<ref>{{Cite web |title=Getting started with Local Services Ads |url=https://support.google.com/localservices/answer/6224841?co=GENIE.CountryCode%3DUS&sjid=2416158513707060248-NA |url-status=live |website=Support Google}}</ref><ref>{{Cite web |title=Local Services Ads |url=https://business.google.com/us/ad-solutions/local-service-ads/ |url-status=live |website=Business Google}}</ref> | If an ad campaign is started, the respective business will appear higher in Google search results and be marked with the word 'sponsored'. This leads to an increased reach and may attract more customers.<ref>{{Cite web |title=Getting started with Local Services Ads |url=https://support.google.com/localservices/answer/6224841?co=GENIE.CountryCode%3DUS&sjid=2416158513707060248-NA |url-status=live |website=Support Google}}</ref><ref>{{Cite web |title=Local Services Ads |url=https://business.google.com/us/ad-solutions/local-service-ads/ |url-status=live |website=Business Google}}</ref> | ||
==Changes to the Terms of Service of the | ==Changes to the Terms of Service of the LSA program (US & Canada)== | ||
As of June 2025, Google requires participating companies to comply with their new terms of service in order to continue advertising via '''LSA'''. | As of June 2025, Google requires participating companies to comply with their new terms of service in order to continue advertising via '''LSA'''. | ||
One of the most notable additions to the TOS is the right for Google to collect and analyze different types of data from '''phone calls''' and '''text-based conversations''' between the business and the customer, which are for example, initialized through the click on an LSA advertisement. (This data collection may also occur when other methods of contacting a business through Google are used). | One of the most notable additions to the TOS is the right for Google to collect and analyze different types of data from '''phone calls''' and '''text-based conversations''' between the business and the customer, which are for example, initialized through the click on an LSA advertisement. (This data collection may also occur when other methods of contacting a business through Google are used). | ||
According to Google, data collection '''includes but is not limited to''' photos, service descriptions, special offers, pricing information and discounts. <ref name=":0" /> | According to Google, data collection '''includes but is not limited to''' photos, service descriptions, special offers, pricing information and discounts. <ref name=":0" /> | ||
==How it affects consumers and businesses== | ==How it affects consumers and businesses== | ||