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{{IncidentCargo
|Company=IFTTT
|StartDate=2023
|EndDate=
|Status=Unresolved
|ProductLine=
|Product=
|ArticleType=Service, Product
|Type=Broken Promise, Subscription
|Description=IFTTT changed the deal on their lifetime subscription plan.
}}
'''[[IFTTT]]''' initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.
'''[[IFTTT]]''' initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.


==Backround==
==Background==
In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises:
In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises:
<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref>
<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref>
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==Discontinuing the Legacy plan==
==Discontinuing the Legacy plan==
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the ''"lifetime"'' pricing guarantee.<ref name="helpcenter">[https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan Important Update to the Legacy Pro Plan – IFTTT Help Center]</ref>
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the ''"lifetime"'' pricing guarantee.<ref name="helpcenter">[https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan Important Update to the Legacy Pro Plan – IFTTT Help Center] ([http://web.archive.org/web/20250216092704/https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan Archived])</ref>


===Communication to users===
===Communication to users===
[[File:Screenshot 2025-01-15 114443.png|right|thumb|Email sent to users about the Legacy Pro plan migration.]]
[[File:IFTTT legacy discontinuation notice.png|right|thumb|Email sent to users about the Legacy Pro plan migration.]]


Users received notifications by email and on IFTTT's website about the changes. The email stated:
Users received notifications by email and on IFTTT's website about the changes. The email stated:
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==Customer reaction==
==Customer reaction==
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a ''"lifetime"'' subscription claim in the tech industry.
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a ''"lifetime"'' subscription claim in the tech industry.
==See also==
*[[Subscription models]]
*[[Consumer rights]]
*[[Lifetime guarantees in software services]]


==References==
==References==
<references />
{{Reflist}}


[[Category:Discontinued subscription services]]
[[Category:Discontinued subscription services]]
[[Category:Incidents]]
[[Category:Incidents]]
[[Category:IFTTT]]