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{{IncidentCargo
|Company=Ebay
|StartDate=2025-04-21
|EndDate=
|Status=
|ProductLine=
|Product=Ebay
|ArticleType=
|Type=Data, Privacy
|Description=
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On the 21st of April, 2025, eBay's privacy policy was updated to allow eBay to use personal data for the training of their in-house and third-party AIs.<ref>{{Cite web |date=21 Apr 2025 |title=User Privacy Notice: 12. eBay and AI |url=https://www.ebay.co.uk/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260#section12 |url-status=live |archive-url=https://web.archive.org/web/20250421154108/https://www.ebay.co.uk/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260 |archive-date=21 Apr 2025 |website=eBay}}</ref>
On the 21st of April, 2025, eBay's privacy policy was updated to allow eBay to use personal data for the training of their in-house and third-party AIs.<ref>{{Cite web |date=21 Apr 2025 |title=User Privacy Notice: 12. eBay and AI |url=https://www.ebay.co.uk/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260#section12 |url-status=live |archive-url=https://web.archive.org/web/20250421154108/https://www.ebay.co.uk/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260 |archive-date=21 Apr 2025 |website=eBay}}</ref>


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You have rights with regard to your personal data. See Section 8. Rights as a data subject above for more details. Your rights also include the right to object - opens in new window or tab to our processing of your personal data for AI development and training purposes.</blockquote>
You have rights with regard to your personal data. See Section 8. Rights as a data subject above for more details. Your rights also include the right to object - opens in new window or tab to our processing of your personal data for AI development and training purposes.</blockquote>


===EBay's response: right to object===
===eBay's response: right to object===
This right to object is available for those in Europe (EEC) and the UK. You can opt out of their use of your personal data, by going to [https://accountsettings.ebay.co.uk/ai-preferences the AI preferences on the account settings page].  
This right to object is available for those in Europe (EEC) and the UK. You can opt out of their use of your personal data, by going to [https://accountsettings.ebay.co.uk/ai-preferences the AI preferences on the account settings page].


==Legality==
==Legality==
The idea of AI opt in by default is controversial in Europe, as the [[GDPR]] sets a high bar for default opt-in consent.
In Europe/EEA under the [[GDPR]] Opt-in means "'''permission first"''': no data processing until users explicit consent is given, aligning with privacy-by-default principles. Opt-out means "'''proceed unless stopped"''': data activities start automatically, with users bearing the burden to halt them.
 
To comply, businesses must map models to jurisdictions - in opt-in regimes, consent must be freely given, specific, informed, and unambiguous—pre-ticked boxes are invalid, per the CJEU’s Planet49 ruling. Also withdrawal must be as easy as granting - in opt-out, mechanisms like “Do Not Sell My Data” links suffice, but must be prominent and effective.


==Consumer response==
==Consumer response==

Latest revision as of 13:13, 9 March 2026

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On the 21st of April, 2025, eBay's privacy policy was updated to allow eBay to use personal data for the training of their in-house and third-party AIs.[1]

Privacy policy update

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In section 12, "eBay and AI", the following is stated about the relation to individual rights:

You have rights with regard to your personal data. See Section 8. Rights as a data subject above for more details. Your rights also include the right to object - opens in new window or tab to our processing of your personal data for AI development and training purposes.

eBay's response: right to object

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This right to object is available for those in Europe (EEC) and the UK. You can opt out of their use of your personal data, by going to the AI preferences on the account settings page.

Legality

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In Europe/EEA under the GDPR Opt-in means "permission first": no data processing until users explicit consent is given, aligning with privacy-by-default principles. Opt-out means "proceed unless stopped": data activities start automatically, with users bearing the burden to halt them.

To comply, businesses must map models to jurisdictions - in opt-in regimes, consent must be freely given, specific, informed, and unambiguous—pre-ticked boxes are invalid, per the CJEU’s Planet49 ruling. Also withdrawal must be as easy as granting - in opt-out, mechanisms like “Do Not Sell My Data” links suffice, but must be prominent and effective.

Consumer response

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Summary and key issues of prevailing sentiment from the consumers and commentators that can be documented via articles, emails to support, reviews and forum posts.


Add your text below this box. Once this section is complete, delete this box by clicking on it and pressing backspace.

References

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  1. "User Privacy Notice: 12. eBay and AI". eBay. 21 Apr 2025. Archived from the original on 21 Apr 2025.