KFC: Difference between revisions

{{CompanyCargo

|Founded=20 March 1930

===KFC China food scandal (''2012'')===

In December 2012, KFC China was exposed after an investigation reported and aired by an Chinese Television station<ref>{{Cite web |author= |title=KFC's Recovery in China is Going to Take Some Time |url=https://www.foodsafetynews.com/2013/02/kfcs-recovery-in-china-is-going-to-take-some-time/ |website=Food Safety News |date=6 Feb 2013 |access-date=4 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20201026041047/https://www.foodsafetynews.com/2013/02/kfcs-recovery-in-china-is-going-to-take-some-time/ |archive-date=26 Oct 2020}}</ref> showcased the company suppliers, Liuhe Group and Yingta Group, sold chicken with antibiotics, hormones (allowing for birds to reach maturity in 45 days),<ref>{{Cite web |last=Cooper |first=Ted |title=KFC's Awful Year in China Is Finally Coming to an End |url=https://www.fool.com/investing/general/2013/11/17/kfcs-awful-year-in-china-is-finally-coming-to-an-e.aspx |website=The Motley Fool |date=17 Nov 2013 |access-date=4 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20131117235513/https://www.fool.com/investing/general/2013/11/17/kfcs-awful-year-in-china-is-finally-coming-to-an-e.aspx |archive-date=17 Nov 2013}}</ref> and a banned drug known as {{Wplink|chloramphenicol}}.<ref>{{Cite web |last=Montlake |first=Simon |title=Chinese Animal-Feed Billionaire Takes Hit On KFC Food Safety Scare |url=https://www.forbes.com/sites/simonmontlake/2012/12/20/chinese-animal-feed-billionaire-takes-hit-on-kfc-food-safety-scare/ |website=Forbes |date=20 Dec 2012 |access-date=4 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20210726210434/https://www.forbes.com/sites/simonmontlake/2012/12/20/chinese-animal-feed-billionaire-takes-hit-on-kfc-food-safety-scare/ |archive-date=26 Jul 2021}}</ref>

As a result of this report, consumers in China were terrified of the news. This was later compounded by an outbreak of the {{Wplink|Avian influenza|bird flu}} in March 2013, impacting consumers' trust and resulting in many of them looking for alternative options or boycotting. KFC and its parent company, Yum! Brands saw decreased sales, with Yum! Brands in particular losing as much as 20%.<ref>{{Cite web |author= |title=KFC's Food Safety Controversies in China |url=https://www.scribd.com/document/252206906/Controversy-in-KFC-Script |website=Scribd |date= |access-date=4 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20200831045547/https://www.scribd.com/document/252206906/Controversy-in-KFC-Script |archive-date=31 Aug 2020}}</ref><ref>{{Cite web |author= |title=Yum Brands says KFC sales in China hit by bird flu scare |url=https://www.bbc.com/news/business-22103780 |website=BBC |date=11 Apr 2013 |access-date=4 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20140523191920/https://www.bbc.com/news/business-22103780 |archive-date=23 May 2014}}</ref>

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