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'''[[wikipedia:Fear_of_missing_out|Fear of missing out]]''' (FOMO) is a psychological phenomenon where a person feels like they are missing out on something that could improve or make life more enjoyable.<ref>{{Cite web |last=Schrekinger |first=Ben |date=29 Jul 2014 |title=The Home of FOMO |url=https://www.bostonmagazine.com/news/2014/07/29/fomo-history/ |url-status=live |access-date=6 Apr 2025 |website=Boston Magazine |archive-url=http://web.archive.org/web/20251126121228/https://www.bostonmagazine.com/news/2014/07/29/fomo-history/ |archive-date=26 Nov 2025}}</ref>
'''[[wikipedia:Fear_of_missing_out|Fear of missing out]]''' (FOMO) is a psychological phenomenon where a person feels like they are missing out on something that could improve or make life more enjoyable.<ref>{{Cite web |last=Schrekinger |first=Ben |date=29 Jul 2014 |title=The Home of FOMO |url=https://www.bostonmagazine.com/news/2014/07/29/fomo-history/ |url-status=live |access-date=6 Apr 2025 |website=Boston Magazine |archive-url=http://web.archive.org/web/20251126121228/https://www.bostonmagazine.com/news/2014/07/29/fomo-history/ |archive-date=26 Nov 2025}}</ref>


As it relates to negative business practices, FOMO refers to the use of time-limited availability to instill a (sometimes false) sense of urgency in users, causing them to devote more time or money in order to acquire a product, service, or digital item.
As it relates to negative business practices, FOMO refers to the use of time-limited availability to instill a (sometimes false) sense of urgency in users, causing them to devote more time or money in order to acquire a product, service, or digital item. This is a [[Dark pattern#Social proof and urgency|dark pattern]].


By exploiting this feeling in consumers, companies can:
By exploiting this feeling in consumers, companies can: