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{{Wplink|Apple Inc.|'''Apple'''}} is an American technology company that was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is best known for its consumer electronics, software, and services.  
{{Wplink|Apple Inc.|'''Apple'''}} is an American technology company that was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is best known for its consumer electronics, software, and services.  


Apple's current product lineup includes hardware such as the [[:Category:Apple IPhones|iPhone]], iPad, Apple Watch, Mac, Apple Vision Pro, [[Airpods|AirPods]], and Apple TV; operating systems such as iOS, iPadOS, visionOS, and macOS; and various software and services including Apple Pay, iCloud, Apple Arcade, and multimedia streaming services like Apple Music and [[Apple TV+]].  
Apple's current product lineup include iPhones hardware such as the [[:Category:iPhone|iPhone]], iPad, Apple Watch, Mac, Apple Vision Pro, [[AirPods]], and Apple TV; operating systems such as iOS, iPadOS, visionOS, and macOS; and various software and services including Apple Pay, iCloud, Apple Arcade, and multimedia streaming services like Apple Music and [[Apple TV+]].  
<!-- Insert consumer protection summary here. -->
<!-- Insert consumer protection summary here. -->
==Incidents==
==Incidents==
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].


===Repairability of Apple products in the 2000s===
===Repairability of Apple products in the 2000s===
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===Operating system downgrades===
===Operating system downgrades===
[[File:Macos startup security.png|alt=macOS startup security screen|thumb|macOS startup security screen]]
[[File:Macos startup security.png|alt=macOS startup security screen|thumb|macOS startup security screen]]
It is not possible to upgrade or downgrade an iPhone, iPad, Apple TV, etc. to an Operating System (OS) version that is no longer signed by Apple. In most cases, only the most recent version is signed. Some exceptions exist, such as certain Apple TV models and Apple Silicon Macs. Downgrading the Apple TV 4K series is not possible at all due to the lack of a USB port. On Macs with a T2 chip, the user can select from three modes of secure boot:<ref>{{Cite web |title=About Startup Security Utility on a Mac with the Apple T2 Security Chip |url=https://support.apple.com/en-us/102522 |url-status=live |archive-url=https://web.archive.org/web/20250607083624/https://support.apple.com/en-us/102522 |archive-date=7 Jun 2025 |access-date=22 Jun 2025 |website=Apple}}</ref>
It is not possible to upgrade or downgrade an iPhone, iPad, Apple TV, etc. to an Operating System (OS) version that is no longer signed by Apple. In most cases, only the most recent version is signed. Some exceptions exist, such as certain Apple TV models and Apple Silicon Macs. Downgrading the Apple TV 4K series is not possible at all due to the lack of a USB port. On Macs with a T2 chip, the user can select from three modes of [[secure boot]]:<ref>{{Cite web |title=About Startup Security Utility on a Mac with the Apple T2 Security Chip |url=https://support.apple.com/en-us/102522 |url-status=live |archive-url=https://web.archive.org/web/20250607083624/https://support.apple.com/en-us/102522 |archive-date=7 Jun 2025 |access-date=22 Jun 2025 |website=Apple}}</ref>


*No Security: Allow any OS to run (same as turning off secure boot on a PC).
*No Security: Allow any OS to run (same as turning off secure boot on a PC).
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===Certified repair centers===
===Certified repair centers===
Certified Repair Centers have some limited access to Apple's proprietary backend (GSX2). GSX contains many tools necessary to repair devices such as diagnostic tools, calibration tools, parts catalog, and device repair history. GSX is only accessible to repair centers Apple deems certified. GSX does not stock parts for iPads. It does not allow the calibration of parts such as lid sensors for a device, if that device does not have an open repair and purchased parts.<ref>{{Cite web |title= |url=https://www.youtube.com/watch?v=wy8bS1AgxcY |url-status=live}}</ref> {{CitationNeeded|reason=add an archive and properly cite this}}The new iOS 18 calibration tool is very similar to Apple's ASU (GSX's diagnostic/calibration tool). Some videos of GSX can be found online. See: [https://www.youtube.com/watch?v=wy8bS1AgxcY GSX - How to Gain GSX Apple Access - iOSGenius]
Certified Repair Centers have some limited access to Apple's proprietary backend (GSX2). GSX contains many tools necessary to repair devices such as diagnostic tools, calibration tools, parts catalog, and device repair history. GSX is only accessible to repair centers Apple deems certified. GSX does not stock parts for iPads. It does not allow the calibration of parts such as lid sensors for a device, if that device does not have an open repair and purchased parts.<ref>{{Cite web |date=7 Jan 2017 |title=GSX - How to Gain GSX Apple Access - iOSGenius |url=https://www.youtube.com/watch?v=wy8bS1AgxcY |url-status=live}}</ref> {{CitationNeeded|reason=add an archive and properly cite this}}The new iOS 18 calibration tool is very similar to Apple's ASU (GSX's diagnostic/calibration tool). Some videos of GSX can be found online. See: [https://www.youtube.com/watch?v=wy8bS1AgxcY GSX - How to Gain GSX Apple Access - iOSGenius]


===Advertisements in first party apps===
===Advertisements in first party apps===
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File:Apple Wallet F1 sponsored ad (2).jpg|Home screen of Wallet app
File:Apple Wallet F1 sponsored ad (2).jpg|Home screen of Wallet app
File:Apple Wallet F1 sponsored ad (3).jpg|Apple Cash card screen
File:Apple Wallet F1 sponsored ad (3).jpg|Apple Cash card screen
File:Apple Wallet F1 sponsored ad (4).PNG|Screen when selecting "learn more"
File:Apple Wallet F1 sponsored ad (4).png|Screen when selecting "learn more"
</gallery>
</gallery>


===AirDrop censorship (''2022'')===
===AirDrop censorship (''2022'')===
''Main Article:'' [[Airdrop Hong Kong Censorship]][[File:AirDrop restrictions.png|alt=Airdrop Sharing Restrictions photo|thumb|Airdrop Sharing Restrictions]]
{{Main|AirDrop Hong Kong censorship}}
[[File:AirDrop restrictions.png|alt=Airdrop Sharing Restrictions photo|thumb|Airdrop Sharing Restrictions]]
As a result of the 2019 Hong Kong protests, Apple was pressured by the Chinese government to set a time limit for the AirDrop "everyone" option for iPhones due to its impact at scheduling protests against the government to avoid censorship.<ref>{{Cite web|url=https://www.theverge.com/2022/11/10/23450967/apple-airdrop-limited-china-goverment-protests|title=Apple limits AirDrop in China after its use in protests|first=Jess|last=Weatherbed|date=2022-11-10|work=The Verge|access-date=2025-08-24|archive-url=https://web.archive.org/web/20250723112204/https://www.theverge.com/2022/11/10/23450967/apple-airdrop-limited-china-goverment-protests|archive-date=2025-07-23|url-status=live}}</ref>
As a result of the 2019 Hong Kong protests, Apple was pressured by the Chinese government to set a time limit for the AirDrop "everyone" option for iPhones due to its impact at scheduling protests against the government to avoid censorship.<ref>{{Cite web|url=https://www.theverge.com/2022/11/10/23450967/apple-airdrop-limited-china-goverment-protests|title=Apple limits AirDrop in China after its use in protests|first=Jess|last=Weatherbed|date=2022-11-10|work=The Verge|access-date=2025-08-24|archive-url=https://web.archive.org/web/20250723112204/https://www.theverge.com/2022/11/10/23450967/apple-airdrop-limited-china-goverment-protests|archive-date=2025-07-23|url-status=live}}</ref>


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===European Union USB-C Directive 2022/2380===
===European Union USB-C Directive 2022/2380===
As part of Directive (EU) 2022/2380, the EU mandated that all smartphones, tablets, digital cameras, headphones, and other portable electronic devices must utilize USB-C as a universal charging standard by the end of 2024, with laptops following by 2026. <ref>{{Cite web |date=2022-12-07 |title=Directive (EU) 2022/2380 of the European Parliament and of the Council of 23 November 2022 amending Directive 2014/53/EU on the harmonisation of the laws of the Member States relating to the making available on the market of radio equipment (Text with EEA relevance) |url=https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2380 |url-status=live |archive-url=https://web.archive.org/web/20250817091803/https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2380 |archive-date=2025-08-17 |access-date=2025-09-02 |website=EUR-Lex}}</ref>
As part of Directive (EU) 2022/2380, the [[European Union]] mandated that all smartphones, tablets, digital cameras, headphones, and other portable electronic devices must utilize USB-C as a universal charging standard by the end of 2024, with laptops following by 2026. <ref>{{Cite web |date=2022-12-07 |title=Directive (EU) 2022/2380 of the European Parliament and of the Council of 23 November 2022 amending Directive 2014/53/EU on the harmonisation of the laws of the Member States relating to the making available on the market of radio equipment (Text with EEA relevance) |url=https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2380 |url-status=live |archive-url=https://web.archive.org/web/20250817091803/https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32022L2380 |archive-date=2025-08-17 |access-date=2025-09-02 |website=EUR-Lex}}</ref>


This regulatory measure directly addresses consumer frustration with incompatible chargers types and aims to significantly reduce electronic waste. <ref>{{Cite web |date=2024-12-28 |title=USB-C-Standard: Schluss mit dem Kabelwirrwarr |url=https://www.zdfheute.de/wirtschaft/ladekabel-usb-c-standard-apple-entsorgung-elektroschrott-100.html |access-date=2025-09-02 |website=zdfheute |url-status=live |archive-url=https://web.archive.org/web/20260215214259/https://www.zdfheute.de/wirtschaft/ladekabel-usb-c-standard-apple-entsorgung-elektroschrott-100.html |archive-date=15 Feb 2026}}</ref> The legislation allows manufacturers to unbundle chargers from devices, potentially saving consumers money, and ensures charging speed harmonization across compatible devices.  
This regulatory measure directly addresses consumer frustration with incompatible chargers types and aims to significantly reduce electronic waste. <ref>{{Cite web |date=2024-12-28 |title=USB-C-Standard: Schluss mit dem Kabelwirrwarr |url=https://www.zdfheute.de/wirtschaft/ladekabel-usb-c-standard-apple-entsorgung-elektroschrott-100.html |access-date=2025-09-02 |website=zdfheute |url-status=live |archive-url=https://web.archive.org/web/20260215214259/https://www.zdfheute.de/wirtschaft/ladekabel-usb-c-standard-apple-entsorgung-elektroschrott-100.html |archive-date=15 Feb 2026}}</ref> The legislation allows manufacturers to unbundle chargers from devices, potentially saving consumers money, and ensures charging speed harmonization across compatible devices.  
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While Apple initially opposed the standardization, arguing that it would "stifle innovation rather than encourage it," the company ultimately conceded defeat, with Apple's head of marketing stating "we have no choice" regarding compliance. <ref name=":2" />
While Apple initially opposed the standardization, arguing that it would "stifle innovation rather than encourage it," the company ultimately conceded defeat, with Apple's head of marketing stating "we have no choice" regarding compliance. <ref name=":2" />


===European Digital Markets Act.===
===European Digital Markets Act===
This law forced many companies including Apple to change the way they operate to create a fairer competition. Read more about this law [[Digital Markets Act|here]].
{{Main|Digital Markets Act}}
This law forced many companies including Apple to change the way they operate to create a fairer competition.


====Changes Apple introduced iOS and iPadOS to comply with this law:====
====Changes Apple introduced iOS and iPadOS to comply with this law:====
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==Products==
==Products==


*[[ICloud]]
*[[iCloud]]
*[[:Category:Apple IPhones|iPhone]]
*[[iPhone]]
*iPad
*iPad
*Mac
*Mac