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m Added an icident where whoop persues litigation in order to try to eliminate a competitor based on frivilous complaints. Ultimately hurting consumers by hurting competition.
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'''{{Wplink|Whoop_(company)|Whoop, Inc.}}''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch |archive-url=http://web.archive.org/web/20260112201714/https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |archive-date=12 Jan 2026}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215. |archive-url=https://web.archive.org/web/20260224100650/https://www.whoop.com/us/en/whoop-terms-of-use/ |archive-date=24 Feb 2026}}</ref> Its principal product is a health tracking wristband that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN |archive-url=http://web.archive.org/web/20260207154914/https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |archive-date=7 Feb 2026}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent |archive-url=http://web.archive.org/web/20251006230411/https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |archive-date=6 Oct 2025}}</ref> The device is best known for its use by athletes, and requires a subscription in order to process the data it gathers from the user's body.<ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |archive-url=http://web.archive.org/web/20240703142549/https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |archive-date=3 Jul 2024 |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |archive-url=http://web.archive.org/web/20251007143255/https://www.runnersworld.de/laufuhren/whoop/ |archive-date=7 Oct 2025 |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |archive-url=http://web.archive.org/web/20250117224052/https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |archive-date=17 Jan 2025 |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=2025-05-14 |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |archive-url=http://web.archive.org/web/20251208133831/https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |archive-date=8 Dec 2025 |access-date=2026-02-13 |website=Computerbild}}</ref><ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |archive-url=http://web.archive.org/web/20250907171446/https://www.whoop.com/de/en/membership/ |archive-date=7 Sep 2025 |access-date=2026-02-13 |website=Whoop}}</ref> Whoop, Inc. also sells wearable biceps bands and various other items like colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>
'''{{Wplink|Whoop_(company)|Whoop, Inc.}}''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch |archive-url=http://web.archive.org/web/20260112201714/https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |archive-date=12 Jan 2026}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215. |archive-url=https://web.archive.org/web/20260224100650/https://www.whoop.com/us/en/whoop-terms-of-use/ |archive-date=24 Feb 2026}}</ref> Its principal product is a health tracking wristband that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN |archive-url=http://web.archive.org/web/20260207154914/https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |archive-date=7 Feb 2026}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent |archive-url=http://web.archive.org/web/20251006230411/https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |archive-date=6 Oct 2025}}</ref> The device is best known for its use by athletes, and requires a subscription in order to process the data it gathers from the user's body.<ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |archive-url=http://web.archive.org/web/20240703142549/https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |archive-date=3 Jul 2024 |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |archive-url=http://web.archive.org/web/20251007143255/https://www.runnersworld.de/laufuhren/whoop/ |archive-date=7 Oct 2025 |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |archive-url=http://web.archive.org/web/20250117224052/https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |archive-date=17 Jan 2025 |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=2025-05-14 |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |archive-url=http://web.archive.org/web/20251208133831/https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |archive-date=8 Dec 2025 |access-date=2026-02-13 |website=Computerbild}}</ref><ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |archive-url=http://web.archive.org/web/20250907171446/https://www.whoop.com/de/en/membership/ |archive-date=7 Sep 2025 |access-date=2026-02-13 |website=Whoop}}</ref> Whoop, Inc. also sells wearable biceps bands and various other items such as colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref>


==Consumer impact summary==
==Consumer impact summary==
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====Forced app download====
====Forced app download====
Whoop offers a limited set of information in the web experience, while the mobile app provides "comprehensive insights including Strain, Recovery, Sleep tracking, WHOOP Coach, and other health metrics with a rich, interactive interface designed for one-the-go use." This forces the user to use the mobile app in order to get full access to the features they paid for.<ref>{{Cite web |last=Benger |first=Liv |date=Oct 2025 |title=Whoop APP complete desktop web version |url=https://www.community.whoop.com/t/whoop-app-complete-desktop-web-version/9478 |access-date=12 Mar 2026 |website=WHOOP}}</ref><ref>{{Cite web |last=Schlotterbeck |first=Noor |date=Nov 2025 |title=WHOOP coach on browser or desktop app |url=https://www.community.whoop.com/t/whoop-coach-on-browser-or-desktop-app/11211 |access-date=12 Mar 2026 |website=WHOOP}}</ref>
Whoop offers a limited set of information in the web experience, while the mobile app provides "comprehensive insights including Strain, Recovery, Sleep tracking, WHOOP Coach, and other health metrics with a rich, interactive interface designed for on-the-go use." This forces the user to use the mobile app in order to get full access to the features they paid for.<ref>{{Cite web |last=Benger |first=Liv |date=Oct 2025 |title=Whoop APP complete desktop web version |url=https://www.community.whoop.com/t/whoop-app-complete-desktop-web-version/9478 |access-date=12 Mar 2026 |website=WHOOP}}</ref><ref>{{Cite web |last=Schlotterbeck |first=Noor |date=Nov 2025 |title=WHOOP coach on browser or desktop app |url=https://www.community.whoop.com/t/whoop-coach-on-browser-or-desktop-app/11211 |access-date=12 Mar 2026 |website=WHOOP}}</ref>


====Lengthy cancellation process====
====Lengthy cancellation process====
As of March 11th 2026, the process to cancel a Whoop subscription involves navigating ~11 different pages.{{Citation needed|date=11 Mar 2026}}<ref>{{Cite web |author=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370|archive-date=2026-02-13|access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop |archive-url=http://web.archive.org/web/20250728215100/https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |archive-date=28 Jul 2025}}</ref> An average cancellation might take around 15 minutes.<ref name=":0">{{Cite web |last=Khan |first=Bella |date=2 Feb 2026 |title=How To Cancel Your Whoop Subscription (2026) |url=https://www.joinchargeback.com/cancels/how-to-cancel-whoop |url-status=live |access-date=11 March 2026 |website=Chargeback}}</ref> This raises ethical concerns around not implementing the [[Federal Trade Commission|FTC]]'s [[click-to-cancel]] rule, which asks services to make cancellation as easy as it is to sign up.<ref>{{Cite web |date=2024 |title=The FTC’s “Click to Cancel” Rule |url=https://www.ftc.gov/system/files/ftc_gov/pdf/NegOptions-1page-Oct2024-v2.pdf |url-status=live |archive-url=http://web.archive.org/web/20251122050657/https://www.ftc.gov/system/files/ftc_gov/pdf/NegOptions-1page-Oct2024-v2.pdf |archive-date=22 Nov 2025 |website=Federal Trade Commission}}</ref>
As of March 11th 2026, the process to cancel a Whoop subscription involves navigating ~11 different pages.{{Citation needed|date=11 Mar 2026}}<ref>{{Cite web |author=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370|archive-date=2026-02-13|access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop |archive-url=http://web.archive.org/web/20250728215100/https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |archive-date=28 Jul 2025}}</ref> An average cancellation might take around 15 minutes.<ref name=":0">{{Cite web |last=Khan |first=Bella |date=2 Feb 2026 |title=How To Cancel Your Whoop Subscription (2026) |url=https://www.joinchargeback.com/cancels/how-to-cancel-whoop |url-status=dead |archive-url=https://web.archive.org/web/20251224075804/https://www.joinchargeback.com/cancels/how-to-cancel-whoop |archive-date=24 Dec 2025 |access-date=11 March 2026 |website=Chargeback}}</ref> This raises ethical concerns around not implementing the [[Federal Trade Commission|FTC]]'s [[click-to-cancel]] rule, which asks services to make cancellation as easy as it is to sign up.<ref>{{Cite web |date=2024 |title=The FTC’s “Click to Cancel” Rule |url=https://www.ftc.gov/system/files/ftc_gov/pdf/NegOptions-1page-Oct2024-v2.pdf |url-status=live |archive-url=http://web.archive.org/web/20251122050657/https://www.ftc.gov/system/files/ftc_gov/pdf/NegOptions-1page-Oct2024-v2.pdf |archive-date=22 Nov 2025 |website=Federal Trade Commission}}</ref>


Starting from the Membership menu, the customer is required to find "Cancel your Membership" button at the bottom (Step 1). Then within a page that presents retention offers, click "Take survey to cancel" and avoid those retention offers. To complete the cancellation, a survey must be taken on why they want to cancel their subscription.<ref name=":0" />
Starting from the Membership menu, the customer is required to find "Cancel your Membership" button at the bottom (Step 1). Then within a page that presents retention offers, click "Take survey to cancel" and avoid those retention offers. To complete the cancellation, a survey must be taken on why they want to cancel their subscription.<ref name=":0" />