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'''{{Wplink|Whoop_(company)|Whoop, Inc.}}''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch |archive-url=http://web.archive.org/web/20260112201714/https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |archive-date=12 Jan 2026}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215. |archive-url=https://web.archive.org/web/20260224100650/https://www.whoop.com/us/en/whoop-terms-of-use/ |archive-date=24 Feb 2026}}</ref> Its principal product is a health tracking wristband that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN |archive-url=http://web.archive.org/web/20260207154914/https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |archive-date=7 Feb 2026}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent |archive-url=http://web.archive.org/web/20251006230411/https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |archive-date=6 Oct 2025}}</ref> Its original name was Bobo Analytics, but it got renamed to Whoop on | '''{{Wplink|Whoop_(company)|Whoop, Inc.}}''' (stylized as '''WHOOP''') is an American wearable technology company headquartered in Boston, Massachusetts.<ref>{{Cite web |last=Heater |first=Brian |date=2021-08-31 |title=Whoop raises another $200M for its athlete-focused fitness wearable |url=https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |url-status=live |access-date=2021-10-14 |website=TechCrunch |archive-url=http://web.archive.org/web/20260112201714/https://techcrunch.com/2021/08/31/whoop-raises-another-200m-for-its-athlete-focused-fitness-wearable/ |archive-date=12 Jan 2026}}</ref><ref>{{Cite web |date=2025-10-09 |title=Whoop Terms of Use |url=https://www.whoop.com/de/en/whoop-terms-of-use/ |url-status=live |access-date=2026-02-13 |website=Whoop |at=24. CONTACT Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215. |archive-url=https://web.archive.org/web/20260224100650/https://www.whoop.com/us/en/whoop-terms-of-use/ |archive-date=24 Feb 2026}}</ref> Its principal product is a health tracking wristband that measures strain, recovery, and sleep.<ref>{{Cite web |last=Rovell |first=Darren |date=2017-03-06 |title=MLB approves device to measure biometrics of players |url=https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |url-status=live |access-date=2021-10-14 |website=ESPN |archive-url=http://web.archive.org/web/20260207154914/https://www.espn.com/mlb/story/_/id/18835843/mlb-approves-field-biometric-monitoring-device |archive-date=7 Feb 2026}}</ref><ref>{{Cite web |last=Willgress |first=Lydia |date=2021-04-14 |title=We put Whoop's fitness tracker strap and membership experience to the test |url=https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |url-status=dead |access-date=2021-10-14 |website=The Indepentdent |archive-url=http://web.archive.org/web/20251006230411/https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/whoop-strap-review-band-tracker-b1830575.html |archive-date=6 Oct 2025}}</ref> Its original name was Bobo Analytics, but it got renamed to Whoop on 13 December 2013.<ref>{{Cite web |title=Business Entity Summary |url=https://corp.sec.state.ma.us/CorpWeb/CorpSearch/CorpSummary.aspx?sysvalue=qBnXZu2sDxbjBkt1qGEREH_.rj8BST3IGctV1B9bzos- |url-status=live |website=corp.sec.state.ma.us |archive-url=https://ghostarchive.org/archive/VkEgO |archive-date=25 Jun 2026}}</ref> The device is best known for its use by athletes, and requires a subscription in order to process the data it gathers from the user's body.<ref>{{Cite web |last=Martinelli |first=Michelle |date=2016-07-29 |title=Wearable apps help Olympic athletes train at their best |url=https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |url-status=live |archive-url=http://web.archive.org/web/20240703142549/https://eu.usatoday.com/story/sports/olympics/rio-2016/2016/07/29/wearable-apps-whoop-olympic-athletes-train/87698488/ |archive-date=3 Jul 2024 |access-date=2021-10-14 |website=USA Today}}</ref><ref>{{Cite web |last=Lindemann |first=Hannah |date=2021-03-31 |title=Whoop Strap im Test |url=https://www.runnersworld.de/laufuhren/whoop/ |url-status=live |archive-url=http://web.archive.org/web/20251007143255/https://www.runnersworld.de/laufuhren/whoop/ |archive-date=7 Oct 2025 |access-date=2026-02-13 |website=Runner's World}}</ref><ref>{{Cite web |last=Hüber |first=Frank |date=2021-04-20 |title=Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung |url=https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |url-status=live |archive-url=http://web.archive.org/web/20250117224052/https://www.computerbase.de/artikel/wearables/whoop-strap-3-0-fitness-test.76173/ |archive-date=17 Jan 2025 |access-date=2026-02-13 |website=Computerbase}}</ref><ref>{{Cite web |last=Carlsen |first=Janina |date=2025-05-14 |title=Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker |url=https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |url-status=live |archive-url=http://web.archive.org/web/20251208133831/https://www.computerbild.de/artikel/cb-Tests-Wearables-Whoop-5.0-Praxis-Test-Fitnesstracker-39679161.html |archive-date=8 Dec 2025 |access-date=2026-02-13 |website=Computerbild}}</ref><ref>{{Cite web |date=2026-02-13 |title=Memberships made for you |url=https://www.whoop.com/de/en/membership/ |url-status=live |archive-url=http://web.archive.org/web/20250907171446/https://www.whoop.com/de/en/membership/ |archive-date=7 Sep 2025 |access-date=2026-02-13 |website=Whoop}}</ref> Whoop, Inc. also sells wearable biceps bands and various other items such as colorful straps.<ref>{{Cite web |date=2026-02-13 |title=4.0 Bands |url=https://shop.whoop.com/de/en/collections/band/ |url-status=live |access-date=2026-02-13 |website=Whoop}}</ref> | ||
==Consumer impact summary== | ==Consumer impact summary== | ||
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====Lengthy cancellation process==== | ====Lengthy cancellation process==== | ||
As of March | As of 11 March 2026, the process to cancel a Whoop subscription involves navigating ~11 different pages.<ref name="tips-with-alam">{{Cite web |author=Tips With Alam |date=5 May 2026 |title=How To Cancel Whoop Membership in 2026 |url=https://www.youtube.com/watch?v=DBiEMw6_FWg |url-status=live |website=youtube.com |archive-url=https://preservetube.com/watch?v=DBiEMw6_FWg |archive-date=25 Jun 2026}}</ref><ref>{{Cite web |author=noooor |date=2025-12-01 |title=How do I cancel a membership? |url=https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370 |url-status=live |archive-url=https://web.archive.org/web/20260213152531/https://www.community.whoop.com/t/how-do-i-cancel-a-membership/12370|archive-date=2026-02-13|access-date=2026-02-13}}</ref><ref>{{Cite web |date=2026-10-06 |title=Canceling Your Membership |url=https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |url-status=live |access-date=2026-02-13 |website=Whoop |archive-url=http://web.archive.org/web/20250728215100/https://support.whoop.com/s/article/Canceling-Your-Membership?language=en_US |archive-date=28 Jul 2025}}</ref> An average cancellation might take around 15 minutes.<ref name=":0">{{Cite web |last=Khan |first=Bella |date=2 Feb 2026 |title=How To Cancel Your Whoop Subscription (2026) |url=https://www.joinchargeback.com/cancels/how-to-cancel-whoop |url-status=dead |archive-url=https://web.archive.org/web/20251224075804/https://www.joinchargeback.com/cancels/how-to-cancel-whoop |archive-date=24 Dec 2025 |access-date=11 March 2026 |website=Chargeback}}</ref> This raises ethical concerns around not implementing the [[Federal Trade Commission|FTC]]'s [[click-to-cancel]] rule, which asks services to make cancellation as easy as it is to sign up.<ref>{{Cite web |date=2024 |title=The FTC’s “Click to Cancel” Rule |url=https://www.ftc.gov/system/files/ftc_gov/pdf/NegOptions-1page-Oct2024-v2.pdf |url-status=live |archive-url=http://web.archive.org/web/20251122050657/https://www.ftc.gov/system/files/ftc_gov/pdf/NegOptions-1page-Oct2024-v2.pdf |archive-date=22 Nov 2025 |website=Federal Trade Commission}}</ref> | ||
Starting from the Membership menu, the customer is required to find "Cancel your Membership" button at the bottom (Step 1). Then within a page that presents retention offers, click "Take survey to cancel" and avoid those retention offers. To complete the cancellation, a survey must be taken on why they want to cancel their subscription.<ref name=":0" /> | Starting from the Membership menu, the customer is required to find "Cancel your Membership" button at the bottom (Step 1). Then within a page that presents retention offers, click "Take survey to cancel" and avoid those retention offers. To complete the cancellation, a survey must be taken on why they want to cancel their subscription.<ref name=":0" /> | ||
The "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized and red. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text. | The "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized and red. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.<ref name="tips-with-alam" /> | ||
Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text. | Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.<ref name="tips-with-alam" /> | ||
<gallery> | <gallery mode="nolines" widths="300" heights="240"> | ||
File:Whoop subscription cancellation process 1.png|Step 1 of the Whoop subscription cancellation process. | File:Whoop subscription cancellation process 1.png|Step 1 of the Whoop subscription cancellation process. | ||
File:Whoop subscription cancellation process 2.png|Step 2 of the Whoop subscription cancellation process. | File:Whoop subscription cancellation process 2.png|Step 2 of the Whoop subscription cancellation process. | ||
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#The device is the most accurate | #The device is the most accurate | ||
#Other | #Other | ||
<gallery> | <gallery widths="240" heights="240"> | ||
File:Whoop subscription cancellation process 9 & 10.png|Step 10 & 11 of the Whoop subscription cancellation process | File:Whoop subscription cancellation process 9 & 10.png|Step 10 & 11 of the Whoop subscription cancellation process | ||
File:Whoop subscription cancellation process 11.png|Step 11 of the Whoop subscription cancellation process | File:Whoop subscription cancellation process 11.png|Step 11 of the Whoop subscription cancellation process | ||