Pepsi Number Fever: Difference between revisions

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|Description=Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths.

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Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths.

[[File:Pepsi Number Fever logo.png|thumb|right|Logo]]

Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths. [https://en.wikipedia.org/wiki/Pepsi_Number_Fever] [https://lostmediawiki.com/Pepsi_Number_Fever_349_(lost_footage_of_winning_number_announcement;_1992)?__cf_chl_f_tk=BP9gxZSd3bsBjNfD0CaNb8LjjwmWW._CnVlS2B3SZ60-1782980178-1.0.1.1-eCedYcWO_Z9u6Yy5tEKeVZBiohm_3OdKHZRI8559JG0]

==Background==

Pepsi , 7up and Mountain Dew bottles would have cups with each one having a 3 digit number from 001 - 999. Then , the winning number would appear at TV and if the person had the same number in the cup he would win 1 million pesos , which in dollars is 40,000 $. [https://www.foodrepublic.com/2124397/pepsi-number-fever-contest-349-scandal/]

==Pepsi Number Fever "349" Incident==

The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [https://www.nytimes.com/1993/08/18/business/company-news-an-unlucky-number-pepsi-caps-the-damages-on-a-promotion-gone-flat.html] [https://books.google.gr/books?id=dYptAAAAMAAJ&redir_esc=y] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[https://web.archive.org/web/20190307210556/http://sc.judiciary.gov.ph/jurisprudence/2007/june2007/150394.htm]

However many irani people refused this offer , as they formed an Consumer Group called '''The 349 Allience.''' The protests were normal , for a while until in February 23 1993 , a school teacher and a 5 year old boy were killed by a homemade bomb. [https://www.baltimoresun.com/news/bs-xpm-1993-07-27-1993208127-story.html]

Then In May 1993 , three PepsiCo employees were killed in Davao by a grenade throw in an warehouse [https://www.phnompenhpost.com/national/botched-cap-promotion-haunts-pepsi]

==PepsiCo's response==

Then in 2020 , during COVID-19 pandemic , Bloomberg published an article about the incident and Pepsico Stated the following:

<blockquote>''These events took place almost 30 years ago, and none of the executives familiar with this program are at PepsiCo anymore. And given that the Philippines is just emerging from one of the world’s longest Covid lockdowns, we have been unable to access stored records on this matter. We deeply regret any pain and suffering our mistake caused the people of the Philippines.</blockquote>

==Lawsuit==

@@ Line 8: / Line 8: @@
 |Description=Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths.
 }}
-Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths.
+[[File:Pepsi Number Fever logo.png|thumb|right|Logo]]
+Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths. [https://en.wikipedia.org/wiki/Pepsi_Number_Fever] [https://lostmediawiki.com/Pepsi_Number_Fever_349_(lost_footage_of_winning_number_announcement;_1992)?__cf_chl_f_tk=BP9gxZSd3bsBjNfD0CaNb8LjjwmWW._CnVlS2B3SZ60-1782980178-1.0.1.1-eCedYcWO_Z9u6Yy5tEKeVZBiohm_3OdKHZRI8559JG0]
 ==Background==
+Pepsi , 7up and Mountain Dew bottles would have cups with each one having a 3 digit number from 001 - 999. Then , the winning number would appear at TV and if the person had the same number in the cup he would win 1 million pesos , which in dollars is 40,000 $. [https://www.foodrepublic.com/2124397/pepsi-number-fever-contest-349-scandal/]
 ==Pepsi Number Fever "349" Incident==
+The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [https://www.nytimes.com/1993/08/18/business/company-news-an-unlucky-number-pepsi-caps-the-damages-on-a-promotion-gone-flat.html] [https://books.google.gr/books?id=dYptAAAAMAAJ&redir_esc=y] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[https://web.archive.org/web/20190307210556/http://sc.judiciary.gov.ph/jurisprudence/2007/june2007/150394.htm]
+However many irani people refused this offer , as they formed an Consumer Group called '''The 349 Allience.''' The protests were normal , for a while until in February 23 1993 , a school teacher and a 5 year old boy were killed by a homemade bomb. [https://www.baltimoresun.com/news/bs-xpm-1993-07-27-1993208127-story.html]
+Then  In May 1993 , three PepsiCo employees were killed in Davao by a grenade throw in an warehouse [https://www.phnompenhpost.com/national/botched-cap-promotion-haunts-pepsi]
 ==PepsiCo's response==
+Then in 2020 , during COVID-19 pandemic , Bloomberg published an article about the incident and Pepsico Stated the following:
+<blockquote>''These events took place almost 30 years ago, and none of the executives familiar with this program are at PepsiCo anymore. And given that the Philippines is just emerging from one of the world’s longest Covid lockdowns, we have been unable to access stored records on this matter. We deeply regret any pain and suffering our mistake caused the people of the Philippines.</blockquote>
 ==Lawsuit==