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IFTTT discontinued Legacy plan: Difference between revisions

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'''[[IFTTT]]''' initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.
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'''[[Wikipedia:IFTTT|IFTTT]]''' initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. However, after about three years, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.
==Backround==
In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises:
<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref>


== Promises Made by IFTTT ==
"Set your price for Pro and we will honor it as long as your plan is active."<ref name="archive2">[https://web.archive.org/web/20201030004652/https://ifttt.com/subscriptions/pro IFTTT: Subscriptions Pro – Web Archive, October 30, 2020]</ref></blockquote>
In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises:<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref>
The monthly subscription price during this promotion was as low as $1.99.<ref name="archive2" />


"Set your price for Pro and we will honor it as long as your plan is active."<ref name="archive2">[https://web.archive.org/web/20201030004652/https://ifttt.com/subscriptions/pro IFTTT: Subscriptions Pro – Web Archive, October 30, 2020]</ref></blockquote>The monthly subscription price during this promotion was as low as $1.99.<ref name="archive2" />
==Discontinuing the Legacy plan==
 
== Discontinuing the Legacy Plan ==
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the ''"lifetime"'' pricing guarantee.<ref name="helpcenter">[https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan Important Update to the Legacy Pro Plan – IFTTT Help Center]</ref>
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the ''"lifetime"'' pricing guarantee.<ref name="helpcenter">[https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan Important Update to the Legacy Pro Plan – IFTTT Help Center]</ref>


=== Communication to Users ===
===Communication to users===
Users received notifications via email and on IFTTT's website about the changes. The email stated:
[[File:Screenshot 2025-01-15 114443.png|right|thumb|Email sent to users about the Legacy Pro plan migration.]]
* "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."<ref name="helpcenter" />


[[File:Screenshot 2025-01-15 114443.png|left|thumb|Email sent to users about the Legacy Pro plan migration.]]
Users received notifications by email and on IFTTT's website about the changes. The email stated:
*"On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."<ref name="helpcenter" />


== Customer Reaction ==
==Customer reaction==
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a ''"lifetime"'' subscription claim in the tech industry.
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a ''"lifetime"'' subscription claim in the tech industry.


== See Also ==
==See also==
* [[Subscription models]]
*[[Subscription models]]
* [[Consumer rights]]
*[[Consumer rights]]
* [[Lifetime guarantees in software services]]
*[[Lifetime guarantees in software services]]


== References ==
==References==
<references />
<references />


[[Category:Companies]]
[[Category:Discontinued subscription services]]
[[Category:Consumer rights]]
[[Category:Incidents]]
[[Category:Subscription models]]
[[Category:IFTTT]]
[[Category:Online Services Companies]]

Latest revision as of 20:39, 22 February 2025

IFTTT initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.

Backround[edit | edit source]

In 2020, IFTTT launched the "Set Your Price" campaign for its Pro subscription. The campaign included the following promises:

"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."[1] "Set your price for Pro and we will honor it as long as your plan is active."[2]

The monthly subscription price during this promotion was as low as $1.99.[2]

Discontinuing the Legacy plan[edit | edit source]

In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.[3]

Communication to users[edit | edit source]

Email sent to users about the Legacy Pro plan migration.

Users received notifications by email and on IFTTT's website about the changes. The email stated:

  • "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."[3]

Customer reaction[edit | edit source]

The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a "lifetime" subscription claim in the tech industry.

See also[edit | edit source]

References[edit | edit source]