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IFTTT discontinued Legacy plan: Difference between revisions

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'''[[IFTTT]]''' initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.


IFTTT rolled back on a subscription plan that they previously heavily advertised as being a "lifetime" subscription plan.
==Backround==
In 2020, IFTTT launched the ''"Set Your Price"'' campaign for its Pro subscription. The campaign included the following promises:
<blockquote>"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."<ref name="archive1">[https://web.archive.org/web/20201025203841/https://ifttt.com/explore/set_your_price_extended IFTTT: Set Your Price for Pro – Web Archive, October 25, 2020]</ref>


You could pay whatever price you wanted starting at a $2 minimum for all the features they offered.
"Set your price for Pro and we will honor it as long as your plan is active."<ref name="archive2">[https://web.archive.org/web/20201030004652/https://ifttt.com/subscriptions/pro IFTTT: Subscriptions Pro – Web Archive, October 30, 2020]</ref></blockquote>
The monthly subscription price during this promotion was as low as $1.99.<ref name="archive2" />


After about three years, IFTTT rolled back on that "lifetime" subscription and instead doubled the price for users.
==Discontinuing the Legacy plan==
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the ''"lifetime"'' pricing guarantee.<ref name="helpcenter">[https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan Important Update to the Legacy Pro Plan – IFTTT Help Center]</ref>


https://help.ifttt.com/hc/en-us/articles/16014462721435-Important-Update-to-the-Legacy-Pro-Plan
===Communication to users===
[[File:Screenshot 2025-01-15 114443.png|right|thumb|Email sent to users about the Legacy Pro plan migration.]]


Users received notifications by email and on IFTTT's website about the changes. The email stated:
*"On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."<ref name="helpcenter" />


[[Category:Companies]]
==Customer reaction==
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a ''"lifetime"'' subscription claim in the tech industry.
 
==See also==
*[[Subscription models]]
*[[Consumer rights]]
*[[Lifetime guarantees in software services]]
 
==References==
<references />
 
[[Category:Discontinued subscription services]]
[[Category:Incidents]]
[[Category:IFTTT]]

Latest revision as of 20:39, 22 February 2025

IFTTT initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. After about three years, however, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.

Backround[edit | edit source]

In 2020, IFTTT launched the "Set Your Price" campaign for its Pro subscription. The campaign included the following promises:

"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."[1] "Set your price for Pro and we will honor it as long as your plan is active."[2]

The monthly subscription price during this promotion was as low as $1.99.[2]

Discontinuing the Legacy plan[edit | edit source]

In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.[3]

Communication to users[edit | edit source]

Email sent to users about the Legacy Pro plan migration.

Users received notifications by email and on IFTTT's website about the changes. The email stated:

  • "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."[3]

Customer reaction[edit | edit source]

The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a "lifetime" subscription claim in the tech industry.

See also[edit | edit source]

References[edit | edit source]