Advertising overload: Difference between revisions
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===Streaming services=== | ===Streaming services=== | ||
In the late 2010s, there was a polarizing shift within the streaming service industry, wherein new free streaming services such as IMDB TV and [[Roku]] Television would be offered, with the caveat of ads.<ref>{{Cite web |date=15 Mar 2025 |title=Free ad-supported streaming television |url=https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television |url-status=live |website=[[Wikipedia]]}}</ref> This had then inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users would then be forced to watch ads.<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix]</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]]}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=[[9meters]]}}</ref> These premium providers, such as [[Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them --> | In the late 2010s, there was a polarizing shift within the streaming service industry, wherein new free streaming services such as IMDB TV and [[Roku]] Television would be offered, with the caveat of ads.<ref>{{Cite web |date=15 Mar 2025 |title=Free ad-supported streaming television |url=https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television |url-status=live |website=[[Wikipedia]]}}</ref> This had then inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users would then be forced to watch ads.<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix]</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]]}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=[[9meters]]}}</ref> These premium providers, such as [[Netflix, Inc.|Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them --> | ||
These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" /> | These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" /> | ||
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https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ --> | https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ --> | ||
===Traditional Gaming <!-- Something to read later on: https://ijbssnet.com/journals/Vol_13_No_1_March_2022/9.pdf -->=== | ===Traditional Gaming<!-- Something to read later on: https://ijbssnet.com/journals/Vol_13_No_1_March_2022/9.pdf -->=== | ||
While not on par with its Mobile gaming counterpart, traditional video games have also been experiencing this heavy increase in advertising. This has especially been seen and documented from titles such as [[Call of Duty]] and [[Fortnite]]. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase the products that are being promoted that day.<ref>{{Cite news |last=u/Character-Acrobatic |date=Jun 16, 2024 |title=Stop advertising inside the game |url=https://www.reddit.com/r/ModernWarfareIII/comments/1dgvt12/stop_advertising_inside_the_game/ |access-date=Mar 15, 2025 |work=Reddit}}</ref><ref>{{Cite news |last=Makuch |first=Eddie |date=Nov 3, 2023 |title=Call Of Duty: Modern Warfare 3 Has A Full-Screen Ad That Some People Don't Like |url=https://www.gamespot.com/articles/call-of-duty-modern-warfare-3-has-a-full-screen-ad-that-some-people-dont-like/1100-6518890/ |access-date=Mar 15, 2025 |work=Gamespot}}</ref> Additionally, killcams in Call of Duty have seen ads as well.<ref>{{Cite news |last=Aguilar |first=Jorge A. |date=Feb 25, 2025 |title=Call of Duty Brings Advertisements to Player Killcams |url=https://www.howtogeek.com/call-of-duty-advertisements-player-killcams/ |access-date=Mar 15, 2025 |work=How to Geek}}</ref> <!-- For the advertising pile whenever we get a dedicated COD page: | While not on par with its Mobile gaming counterpart<!-- Referencing a later section like this is mildly confusing, this should be rephrased or article rearranged. -->, traditional video games have also been experiencing this heavy increase in advertising. This has especially been seen and documented from titles such as [[Call of Duty]] and [[Fortnite]]. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase the products that are being promoted that day.<ref>{{Cite news |last=u/Character-Acrobatic |date=Jun 16, 2024 |title=Stop advertising inside the game |url=https://www.reddit.com/r/ModernWarfareIII/comments/1dgvt12/stop_advertising_inside_the_game/ |access-date=Mar 15, 2025 |work=Reddit}}</ref><ref>{{Cite news |last=Makuch |first=Eddie |date=Nov 3, 2023 |title=Call Of Duty: Modern Warfare 3 Has A Full-Screen Ad That Some People Don't Like |url=https://www.gamespot.com/articles/call-of-duty-modern-warfare-3-has-a-full-screen-ad-that-some-people-dont-like/1100-6518890/ |access-date=Mar 15, 2025 |work=Gamespot}}</ref> Additionally, killcams in Call of Duty have seen ads as well.<ref>{{Cite news |last=Aguilar |first=Jorge A. |date=Feb 25, 2025 |title=Call of Duty Brings Advertisements to Player Killcams |url=https://www.howtogeek.com/call-of-duty-advertisements-player-killcams/ |access-date=Mar 15, 2025 |work=How to Geek}}</ref> <!-- For the advertising pile whenever we get a dedicated COD page: | ||
https://www.reddit.com/r/ModernWarfareIII/comments/1b1uu4y/this_is_literally_just_an_ad_for_the_new_show_why/ | https://www.reddit.com/r/ModernWarfareIII/comments/1b1uu4y/this_is_literally_just_an_ad_for_the_new_show_why/ | ||
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[[Activision Blizzard]] has a dedicated advertising division for companies to advertise their products inside their games.<ref>https://www.activisionblizzardmedia.com/</ref> [[Epic Games, Inc.|Epic Games]] has done a similar thing.<ref>{{Cite web |first=Joey |date=24 Jul 2024 |title=Fortnite Ads |url=https://gomediashark.com/fortnite-ads/ |url-status=live |access-date=15 Mar 2025 |website=[[Media Shark]]}}</ref><ref>{{Cite web |last=Lattin |first=Pesach |date=27 Jan 2023 |title=Fortnite In-Game Advertising. How does it Work? |url=https://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/ |url-status=live |access-date=15 Mar 2025 |website=[[aDOtat]]}}</ref><ref>{{Cite news |last=Byrd |first=Matthew |date=Dec 2, 2020 |title=How Fortnite Became Gaming’s Great Shameless Marketing Tool |url=https://www.denofgeek.com/games/fortnite-marketing-tool-epic-games-events-star-wars-marvel/ |access-date=Mar 15, 2025 |work=Den of Geek}}</ref> It is expected that legitimate ads may be progressively more pervasive within the media that users pay for.<ref>{{Cite web |first=Olivia |date=11 Oct 2023 |title=In-Game Advertising: How it Works and Why it Works |url=https://abiosgaming.com/press/in-game-adverting-fortnite/ |url-status=live |access-date=15 Mar 2025 |website=[[Abios]]}}</ref><ref>{{Cite web |date=15 Mar 2025 |title=In-game advertising |url=https://en.wikipedia.org/wiki/In-game_advertising |url-status=live |website=[[Wikipedia]]}}</ref> Advertising agencies in general are also trying to integrate billboard ads for legitimate products inside games, such as Trackmania.<ref>{{Cite web |last=Vargas |first=Anthony |date=2 Mar 2022 |title=NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu |url=https://www.adexchanger.com/gaming/nbcu-adds-in-game-ads-to-its-sales-roster-through-partnership-with-anzu/ |url-status=live |access-date=15 Mar 2025 |website=[[Ad Exchanger]]}}</ref> | |||
[[File:Anzu-NBCU-partership-1024x490.jpg|thumb|In-game ads in Trackmania]] | [[File:Anzu-NBCU-partership-1024x490.jpg|thumb|In-game ads in Trackmania]] | ||
Some platforms have gone so far as to send users notifications explicitly promoting these new products available for purchase within the game.<ref>{{Cite web |last=Khan |first=Huzaifa |date=24 Nov 2023 |title=Ubisoft Cites “Technical Error” For Recent In-Game Pop-Up Fiasco |url=https://exputer.com/news/games/ubisoft-technical-error-in-game-ad/ |url-status=live |access-date=15 Mar 2025 |website=[[Exputer]]}}</ref> Most have kept these notifications in-game,<ref>{{Cite web |title=How to get rid of GTA Online ads on loading screens |url=https://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/ |url-status=live |access-date=15 Mar 2025 |website=[[Reddit]]}}</ref><!-- There isn't a whole lot of documentation on everything advertised in GTAO, but when I used to play it, I remembered it often trying to encourage me to buy Shark Cards. --> but some have been reported to leave notification pop-ups directly on users' devices.<ref>{{Cite web |date=4 Mar 2023 |title=Why am I constantly having game app ads popping up even when I'm not playing games? |url=https://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en |url-status=live |access-date=15 Mar 2025 |website=[[Google Play Help]]}}</ref><ref>{{Cite web |date=12 Oct 2023 |title=Game ads keep popping up every 15-30 seconds! |url=https://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds |url-status=live |access-date=15 Mar 2025 |website=[[Amazon Forum]]}}</ref> It is entirely plausible that these marketplace advertisements will increase in popularity from publishers as time goes on. <gallery> | |||
File:Example of in-game ads.jpg|Cod MW3 - Ad in-game marketing the premium version | File:Example of in-game ads.jpg|Cod MW3 - Ad in-game marketing the premium version | ||
File:Tmobile Ad in fortnite.webp|Fortnite - Ad marketing T-Mobile | File:Tmobile Ad in fortnite.webp|Fortnite - Ad marketing T-Mobile | ||
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Influencer marketing on YouTube is a highly common practice that manifests in several forms. The most frequent format is '''sponsored videos''', where influencers create content entirely focused on a specific product or service. Another widely used format is '''product placements''', where influencers casually integrate a product into their regular videos. However, these can sometimes be the most frustrating for viewers, particularly when the sponsored product has little to no connection to the video’s topic and is marketed in a misleading manner. For example, VPN services promoted by influencers are often claimed to guarantee complete privacy and no data collection while browsing the web, which can feel deceptive if not properly substantiated. Lastly, '''shoutouts and affiliate links''' represent a subtle yet effective method for influencers to promote products. In this case, the influencer briefly mentions a product or service and encourages viewers to explore it further, often including a link in the description or a discount code. | Influencer marketing on YouTube is a highly common practice that manifests in several forms. The most frequent format is '''sponsored videos''', where influencers create content entirely focused on a specific product or service. Another widely used format is '''product placements''', where influencers casually integrate a product into their regular videos. However, these can sometimes be the most frustrating for viewers, particularly when the sponsored product has little to no connection to the video’s topic and is marketed in a misleading manner. For example, VPN services promoted by influencers are often claimed to guarantee complete privacy and no data collection while browsing the web, which can feel deceptive if not properly substantiated. Lastly, '''shoutouts and affiliate links''' represent a subtle yet effective method for influencers to promote products. In this case, the influencer briefly mentions a product or service and encourages viewers to explore it further, often including a link in the description or a discount code. | ||
=== Fortnite === | ===Fortnite=== | ||
Here are some of the notable ways Fortnite has advertised products inside the game: | Here are some of the notable ways Fortnite has advertised products inside the game: | ||
* Music Collaborations: | *Music Collaborations: | ||
** Marshmello concert (attended by 10.7 million players) | **Marshmello concert (attended by 10.7 million players) | ||
** Weezer-themed island with a jukebox playing Weezer tracks | **Weezer-themed island with a jukebox playing Weezer tracks | ||
* Sports and Entertainment Collaborations: | *Sports and Entertainment Collaborations: | ||
** Soccer skins and interactive pitches (World Cup 2018) | **Soccer skins and interactive pitches (World Cup 2018) | ||
** NFL skins (Fall 2018) | **NFL skins (Fall 2018) | ||
** Avengers crossover (Infinity Stones and Thanos) | **Avengers crossover (Infinity Stones and Thanos) | ||
** John Wick mode (bounty hunters) | **John Wick mode (bounty hunters) | ||
* Fashion and Lifestyle Collaborations: | *Fashion and Lifestyle Collaborations: | ||
** Jordan sneakers (Downtown Drop mode) | **Jordan sneakers (Downtown Drop mode) | ||
** Nike collaboration with community creators (Tollmolia and Notnellaf) | **Nike collaboration with community creators (Tollmolia and Notnellaf) | ||
* Other Advertisements: | *Other Advertisements: | ||
** Dynamic ads and static ads (displayed on the gaming screen) <!-- STILL need a screenshot of this one! --> | **Dynamic ads and static ads (displayed on the gaming screen)<!-- STILL need a screenshot of this one! --> | ||
** Gamevertising (integrating brands within popular maps) | **Gamevertising (integrating brands within popular maps) | ||
These advertisements and collaborations have been a key part of Fortnite for over 7 years so far. | These advertisements and collaborations have been a key part of Fortnite for over 7 years so far. | ||