Keurig: Difference between revisions
Created page with "{{Incomplete}} {{InfoboxCompany | Name = {{PAGENAME}} | Type = Subsidiary | Founded = 1998 | Industry = Coffee maker | Official Website = https://www.keurig.com/ | Logo = Keurig.svg }} '''Keurig''' is a coffee maker brand founded in 1998 by Chris Stevens<ref name="ND">{{Cite web|url=https://law.nd.edu/news-events/news/keurig-co-founder-talks-about-intellectual-property-and-entrepreneurship/|title=Keurig Co-Founder Talks about Intellectual Property an..." |
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==Consumer-impact summary== | ==Consumer-impact summary== | ||
====Freedom==== | ====Freedom==== | ||
Users are allowed to submit right to know, data deletion, and opt-out requests to Keurig. Keurig can also de-identify user data and hold it indefinitely.<ref name="PP">{{Cite web|url=https://www.keurig.com/content/privacy-policy|title=Privacy Policy|date=2024-10-03|access-date=2025-03-27|work=Keurig Dr Pepper|archive-url=https://web.archive.org/web/20250320104830/https://www.keurig.com/content/privacy-policy|archive-date=2025-03-20|url-status=live}}</ref> | |||
====Privacy==== | ====Privacy==== | ||
According to the privacy policy for [https://apps.apple.com/us/app/keurig/id1200578231 Keurig] and [https://apps.apple.com/us/app/remote-brew-for-bean-to-cup/id1528764034 Remote Brew for Bean to Cup] applications, Keurig Dr Pepper collects user data such as location, device and device usage information, service usage, and data received from third parties about the user.<ref name="PP" /> Keurig also has the right to share user data with analytic and advertising partners.<ref name="PP" /> | |||
====Business model==== | ====Business model==== | ||
Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.<ref name="Verge">{{Cite web|url=https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|title=Keurig’s attempt to ‘DRM’ its coffee cups totally backfired|first=Josh|last=Dzieza|work=TheVerge|date=2015-02-05|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250306161920/https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|archive-date=2025-03-06|url-status=live}}</ref> | Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.<ref name="Verge">{{Cite web|url=https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|title=Keurig’s attempt to ‘DRM’ its coffee cups totally backfired|first=Josh|last=Dzieza|work=TheVerge|date=2015-02-05|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250306161920/https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|archive-date=2025-03-06|url-status=live}}</ref> | ||
====Market control==== | ====Market control==== | ||
Keurig produces one of the most popular coffee brewers in North America, as in 2024, shipments for brewers in the United States totaled 10.4 million (+7.3% year-over-year).<ref>{{Cite web|url=https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|title=Keurig Dr Pepper Reports Q4 and Full Year 2024 Results and Provides 2025 Outlook|date=2025-02-25|work=Keurig Dr Pepper|access-date=2025-03-27|archive-url=https://web.archive.org/web/20250328004622/https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|archive-date=2025-03-28|url-status=live}}</ref> It has been reported Keurig's userbase is about 40 million in 2024.<ref>{{Cite web|url=https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|title=Inside Keurig’s evolution from single-serve novelty to coffee powerhouse|date=2024-02-12|first=Christopher|last=Doering|work=Food Dive|access-date=2025-03-27|archive-url=https://web.archive.org/web/20240304124851/https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|archive-date=2024-03-04|url-status=live}}</ref> | |||
==Incidents== | ==Incidents== | ||
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==Products== | ==Products== | ||
*Keurig 525<ref>{{Cite web|url=https://www.reddit.com/r/Coffee/comments/j6rsrb/keurig_drm_in_2020/|title=Keurig DRM in 2020|author=u/LargeValuesOfTwo|date=2020-10-07|access-date=2025-03-21|work=Reddit|archive-url=https://archive.ph/6l0PB|archive-date=2025-03-21|url-status=live}}</ref> | *Keurig 525<ref>{{Cite web|url=https://www.reddit.com/r/Coffee/comments/j6rsrb/keurig_drm_in_2020/|title=Keurig DRM in 2020|author=u/LargeValuesOfTwo|date=2020-10-07|access-date=2025-03-21|work=Reddit|archive-url=https://archive.ph/6l0PB|archive-date=2025-03-21|url-status=live}}</ref> | ||
==References== | ==References== | ||