Netflix: Difference between revisions
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{{InfoboxCompany | {{InfoboxCompany | ||
| Name = Netflix, Inc. | | Name = Netflix, Inc. | ||
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Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" /> | Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" /> | ||
Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴☠️🏴☠️🏴☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy. | |||
===DRM Restrictions=== | ===DRM Restrictions=== | ||
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===Selling identifiable user data<!-- Pull from: https://en.wikipedia.org/wiki/Netflix_Prize -->=== | ===Selling identifiable user data<!-- Pull from: https://en.wikipedia.org/wiki/Netflix_Prize -->=== | ||
From 2006 through 2010, ''Netflix'' held competitions to improve its recommendation system via '''The Netflix Prize''<nowiki/>'.<ref name=":3">{{Cite web |last=Netflix |title=The Netflix Prize |url=https://web.archive.org/web/20090924184639/http://www.netflixprize.com/community/viewtopic.php?id=1537 |url-status=dead |archive-url=http://www.netflixprize.com//community/viewtopic.php?id=1537 |archive-date=Sep 24, 2009 |access-date=May 19, 2025 |website=Netflix}}</ref> These competitions had prizes that were valued at $50k or higher.<ref name=":3" /> This has brought several privacy concerns from its userbase, and led to at least 2 lawsuits<ref>{{Cite news |last=Demerjian |first=Dave |date=Mar 15, 2007 |title=Rise of the Netflix Hackers |url=https://archive.wired.com/science/discoveries/news/2007/03/72963 |url-status=dead |archive-url=https://web.archive.org/web/20150928235912/http://archive.wired.com/science/discoveries/news/2007/03/72963 |archive-date=Sep 28, 2015 |access-date=May 15, 2025 |work=WIRED}}</ref><!-- This is from wikipedia, I need some help figuring out how to properly cite from this archive | |||
From 2006 through 2010, ''Netflix'' held competitions to improve its recommendation system via ' | |||
Narayanan, Arvind; Shmatikov, Vitaly (2006). "How To Break Anonymity of the Netflix Prize Dataset". arXiv:cs/0610105. --> concerning these competitions<ref>{{Cite news |last=Singel |first=Ryan |date=Dec 17, 2009 |title=Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims |url=https://www.wired.com/threatlevel/2009/12/netflix-privacy-lawsuit/ |url-status=dead |archive-url=https://web.archive.org/web/20160227060413/http://www.wired.com/2009/12/netflix-privacy-lawsuit/ |archive-date=Feb 27, 2016 |access-date=May 19, 2015 |work=WIRED}}</ref><ref>{{Cite web |date=Jun 6, 2023 |title=DOE et al v. NETFLIX, INC. et al, No. 1:2022cv01281 - Document 155 (S.D. Ind. 2023) |url=https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |access-date=May 19, 2025 |website=Justia}}</ref> which were found to be capable of leaking identifiable information, and especially could have been worsened had their sequel series successfully launched, as data such as renters' ages, gender, ZIP codes, genre ratings and previously chosen movies were provided to these research teams. | Narayanan, Arvind; Shmatikov, Vitaly (2006). "How To Break Anonymity of the Netflix Prize Dataset". arXiv:cs/0610105. --> concerning these competitions<ref>{{Cite news |last=Singel |first=Ryan |date=Dec 17, 2009 |title=Netflix Spilled Your Brokeback Mountain Secret, Lawsuit Claims |url=https://www.wired.com/threatlevel/2009/12/netflix-privacy-lawsuit/ |url-status=dead |archive-url=https://web.archive.org/web/20160227060413/http://www.wired.com/2009/12/netflix-privacy-lawsuit/ |archive-date=Feb 27, 2016 |access-date=May 19, 2015 |work=WIRED}}</ref><ref>{{Cite web |date=Jun 6, 2023 |title=DOE et al v. NETFLIX, INC. et al, No. 1:2022cv01281 - Document 155 (S.D. Ind. 2023) |url=https://law.justia.com/cases/federal/district-courts/indiana/insdce/1:2022cv01281/201228/155/ |access-date=May 19, 2025 |website=Justia}}</ref> which were found to be capable of leaking identifiable information, and especially could have been worsened had their sequel series successfully launched, as data such as renters' ages, gender, ZIP codes, genre ratings and previously chosen movies were provided to these research teams. | ||
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===Illegal retention of user data=== | ===Illegal retention of user data=== | ||
In 2011, Netflix settled a lawsuit regarding the retention of user data that was at least 2 years old.<ref>{{Cite web |last=Stangel |first=Luke |date=Mar 25, 2013 |title=Netflix settles $9 million privacy lawsuit |url=https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |access-date=May 19, 2025 |website=Silicon Valley Business Journal}}</ref>{{Citation needed}}<!-- Needs another source that is NOT paywalled so that this section can be expanded upon. --> | In 2011, Netflix settled a lawsuit regarding the retention of user data that was at least 2 years old.<ref>{{Cite web |last=Stangel |first=Luke |date=Mar 25, 2013 |title=Netflix settles $9 million privacy lawsuit |url=https://www.bizjournals.com/sanjose/news/2013/03/25/netflix-settles-9-million-privacy.html |access-date=May 19, 2025 |website=Silicon Valley Business Journal}}</ref>{{Citation needed}}<!-- Needs another source that is NOT paywalled so that this section can be expanded upon. --> | ||
===GDPR violation=== | |||
On November 26, 2024, the Dutch Data Protection Authority imposed an administrative fine of €4.75 million to Netflix for not properly informing customers about processing their data between the years 2018 and 2020. The lack of transparency and unclear information given by Netflix was in direct violation of several articles of the [[GDPR]].<ref>Dutch Data Protection Authority. (2024). Decision to impose an administrative fine for violation of the GDPR (Dutch DPA). Dutch Data Protection Authority. https://autoriteitpersoonsgegevens.nl/en/system/files?file=2024-12/Decision%20fine%20Netflix.pdf</ref> | |||
===Netflix delisting 23 game titles=== | |||
On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games. | |||
{{Main|Netflix delisting 23 game titles}} | |||
==References== | ==References== | ||
<references /> | <references /> | ||
[[Category:Netflix]] | [[Category:Netflix]] | ||