Urban Air Adventure Park

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Urban Air Adventure Park

Basic information
Founded
Legal Structure	Private
Industry	Children, Entertainment, Outdoors
Also known as
Official website	https://www.urbanair.com

Urban Air Adventure Park is a children-focused indoor sports entertainment company under Unleashed Brands. It offers attractions such as ziplining, trampolines, and GoKarts. Their membership model primarily targets families, often requiring 12-month contractual commitments.

However, concerns arise regarding privacy policies, billing practices, and the unrestricted use of children’s images and voices without additional consent or compensation. Given that minors cannot legally consent to these terms, the ethical implications are severe.

At least two Urban Air locations were also found in violation of Child Labor Laws.

Consumer impact summary

Privacy violations and billing concerns

• Lack of Clear Billing Practices: The required 12-month commitment is not prominently disclosed during sign-up.
• Unfair Membership Alterations: Adding an additional child resets the commitment period for all family members, extending financial obligations.
• Unrestricted Use of Children’s Images: Parents unknowingly grant Urban Air full rights to their child’s likeness, allowing modification and repurposing without further approval.
• Unrestricted Use of Children’s Voices: Urban Air’s agreement enables alteration of voice recordings, meaning a child's voice could be used in commercial or political contexts without parental oversight

Privacy concerns

Urban Air Adventure Park does not adequately disclose or provide safeguards for the following membership terms, which overwhelmingly affect children as the primary subjects:

1. Mandatory 12-Month Memberships: Most memberships require a full year of payments, with only extremely limited cancellation options.
2. Automatic Membership Extensions: If parents add an additional child, all previous members are forced into a fresh 12-month contract, increasing financial commitment unexpectedly.
3. Total Loss of Image Rights: Parents sign away all rights to their child's photographs, permitting modification, repurposing, and global distribution without compensation or review. This agreement does not specifically exclude use of images in countries hostile the United States or in areas determined to be controlled by group designated federally as terrorists.
4. Total Loss of Voice Rights: Any recorded voice can be altered, modified, and used for promotional purposes indefinitely —raising concerns about manipulated contexts.

Urban Air’s membership agreement requires parents to consent to photo usage of their children, but parents lose all control over how these images are modified, distributed, or repurposed worldwide, forever.

Use of children's voice recording

Urban Air’s Membership Agreement also permits unrestricted audio recording of children inside the facility. Parents forfeit control over how their child’s voice may be modified, placed in different contexts, or reused indefinitely.

Serious ethical concerns

Excerpt from Urban Air’s Membership Agreement:

#Use of Personal Information, Image, Likeness, and/or Voice.  Urban Air will take, and you agree to the taking and Urban Air’s storage and use of, an image of each member under this Membership Agreement for purposes of member identification for the Urban Air membership program. Urban Air will retain such image in its computerized membership system. Urban Air also may photograph, record on audio or video, or otherwise record your presence or use of any Urban Air Adventure Park. In exchange for your use of any Urban Air Adventure Park, you understand, acknowledge, and agree that you may be photographed, recorded on audio or video, or otherwise recorded while at any Urban Air Adventure Park and hereby agree and consent for all purposes to the sale, reproduction, or use in any manner of any such photograph, audio, video, or other recording or depiction of your likeness and/or voice whatsoever by us, any Urban Air Adventure Park, and any nominee or designee of us or them, including without limitation any agency, client, periodical or other publication, in all forms of media, whether now or hereafter devised, throughout the world and in perpetuity, and in all manners, including without limitation advertising, trade, display, editorial, art, and exhibition. You further understand and agree that any such photograph, audio, video, or other recording or depiction of your likeness and/or voice may be modified, altered, cropped, and combined with other content such as images, video, audio, text, and graphics, and hereby waive any right that you may have to inspect or approve any finished image, video, or audio containing a depiction of your likeness or voice. You further agree that Urban Air and/or any Urban Air Adventure Park you may visit or owner thereof may use any information gathered in this form or through your use of any Urban Air Adventure Park, provided the information does not personally identify you or provide facts that could lead to your identification, for any purpose, including without limitation research, product and program improvements, and statistical purposes. You agree to hold harmless and indemnify Urban Air and any Urban Air Adventure Park you may visit or owner thereof from and against any and all liability, damage, loss, and/or claims of any kind or nature whatsoever, including, without limitation, any and all claims and demands relating to libel, invasion of privacy, and violation of publicity rights.

• Photos may be used for advertising without compensation or parental approval.
• Images can be altered—including age modifications, added individuals, or politically charged content.
• No parental review or opt-out mechanism exists, meaning parents cannot prevent misuse or misrepresentation.
• A child's likeness could be used for marketing unrelated to Urban Air, including international advertising in countries with differing legal protections.

Ethical and privacy concerns

• Children's voices may be repurposed in misleading promotional materials.
• Audio could be modified to imply political affiliations, sponsorships, or endorsements.
• Parents have no ability to review or retract consent, meaning a child’s voice could be used long after they stop attending Urban Air.

Membership agreement

Billing and cancellation policy

Most Urban Air memberships require a minimum of 12 months of payments and cannot be canceled except in the following strictly defined scenarios:

• Death or permanent disability (requires medical documentation).
• Relocation beyond 25 miles from an Urban Air facility (requires written proof).

Urban Air does not validate the identity of individuals signing up, relying only on self-reported names and payment details, raising concerns about potential enrollment errors or fraudulent sign-ups.

After the initial 12-month term, membership renewals can only be canceled with written notice.

Contract alterations and adding members

Urban Air’s membership policy forces families into long-term commitments by extending obligations if new members (such as siblings) are added to an existing contract. For example, if a parent signs up one child in a 12-month membership and 3 months later decides to add a sibling of said child, the membership term for both children fully resets.

Incidents

Child labor violations (2023)

The US Department of Labor collected $43,505 in civil penalties from an Urban Air location in Jacksonville, Florida for child labor law violations, which allowed 14 and 15 year-old employees to work past 7 p.m., hours later than legally permissible, on weeknights.

Similar violations were also found at a location in Birmingham, Alabama and $28,000 in civil penalties were issued.