Enshittification: Difference between revisions

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'''Enshittification''', also known as '''crapification''' and '''platform decay''' is a pattern in which two-sided online products ~~and~~ services decline in quality over time. Initially, companies create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.

'''Enshittification''', also known as '''crapification''' and '''platform decay''' is a pattern in which two-sided online products, usually subscription services, decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.

The term was first coined by tech blogger Cory Doctorow in November 2022 and has since gained widespread recognition.

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===Search engines===

Google...

Google started as an ad-free search engine, but over time more paid insertions have been included on the top of the search without a clear and visible distinction between ads and actual legitimate results. In 2024, Google started rolling out AI Overview, but the roll-out was rushed. The AI Overview showed inaccurate, potentially dangerous overviews, such as encouraging eating rocks, suggesting putting glue on top of pizza as a solution to cheese sliding off, encouraging smoking during pregnancy, encouraging suicide and suggesting users to jump off the golden gate bridge.<ref>{{Cite news |last=Goodwin |first=Danny |date=24 May 2024 |title=Google AI Overviews under fire for giving dangerous and wrong answers |url=https://searchengineland.com/google-ai-overview-fails-442575 |url-status=live |archive-url=https://web.archive.org/web/20250623180113/https://searchengineland.com/google-ai-overview-fails-442575 |archive-date=23 Jun 2025 |access-date=21 Jul 2025 |work=Search Engine Land}}</ref> Google has responded to those issues and temporarily disabled the AI overview. While those incidents have been fixed and the AI Overview has been made available again, the AI overview still shows inaccurate results, often citing satire comments as factual sources, or making stuff up. The AI overview has also been criticized for reducing traffic towards genuine sites, where instead of visiting sites to get the information, the information is displayed on top, where people don't have to visit sites to get the information they were looking for, and is also a cause of privacy concerns.<ref>{{Cite news |last=Perez |first=Sarah |date=15 Jul 2025 |title=Google Discover adds AI summaries, threatening publishers with further traffic declines |url=https://techcrunch.com/2025/07/15/google-discover-adds-ai-summaries-threatening-publishers-with-further-traffic-declines/ |url-status=live |archive-url=https://web.archive.org/web/20250718124612/https://techcrunch.com/2025/07/15/google-discover-adds-ai-summaries-threatening-publishers-with-further-traffic-declines/ |archive-date=18 Jul 2025 |access-date=21 Jul 2025 |work=TechCrunch}}</ref><ref>{{Cite news |last=Bellan |first=Rebecca |date=10 Jun 2025 |title=Google’s AI search features are killing traffic to publishers |url=https://techcrunch.com/2025/06/10/googles-ai-overviews-are-killing-traffic-for-publishers/ |url-status=live |archive-url=https://web.archive.org/web/20250714040741/https://techcrunch.com/2025/06/10/googles-ai-overviews-are-killing-traffic-for-publishers/ |archive-date=14 Jul 2025 |access-date=21 Jul 2025 |work=TechCrunch}}</ref>

===Social media===

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-'''Enshittification''', also known as '''crapification''' and '''platform decay''' is a pattern in which two-sided online products and services decline in quality over time. Initially, companies create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.
+'''Enshittification''', also known as '''crapification''' and '''platform decay''' is a pattern in which two-sided online products, usually subscription services, decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders.
 The term was first coined by tech blogger Cory Doctorow in November 2022 and has since gained widespread recognition.
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 ===Search engines===
-Google...
+Google started as an ad-free search engine, but over time more paid insertions have been included on the top of the search without a clear and visible distinction between ads and actual legitimate results. In 2024, Google started rolling out AI Overview, but the roll-out was rushed. The AI Overview showed inaccurate, potentially dangerous overviews, such as encouraging eating rocks, suggesting putting glue on top of pizza as a solution to cheese sliding off, encouraging smoking during pregnancy, encouraging suicide and suggesting users to jump off the golden gate bridge.<ref>{{Cite news |last=Goodwin |first=Danny |date=24 May 2024 |title=Google AI Overviews under fire for giving dangerous and wrong answers |url=https://searchengineland.com/google-ai-overview-fails-442575 |url-status=live |archive-url=https://web.archive.org/web/20250623180113/https://searchengineland.com/google-ai-overview-fails-442575 |archive-date=23 Jun 2025 |access-date=21 Jul 2025 |work=Search Engine Land}}</ref> Google has responded to those issues and temporarily disabled the AI overview. While those incidents have been fixed and the AI Overview has been made available again, the AI overview still shows inaccurate results, often citing satire comments as factual sources, or making stuff up. The AI overview has also been criticized for reducing traffic towards genuine sites, where instead of visiting sites to get the information, the information is displayed on top, where people don't have to visit sites to get the information they were looking for, and is also a cause of privacy concerns.<ref>{{Cite news |last=Perez |first=Sarah |date=15 Jul 2025 |title=Google Discover adds AI summaries, threatening publishers with further traffic declines |url=https://techcrunch.com/2025/07/15/google-discover-adds-ai-summaries-threatening-publishers-with-further-traffic-declines/ |url-status=live |archive-url=https://web.archive.org/web/20250718124612/https://techcrunch.com/2025/07/15/google-discover-adds-ai-summaries-threatening-publishers-with-further-traffic-declines/ |archive-date=18 Jul 2025 |access-date=21 Jul 2025 |work=TechCrunch}}</ref><ref>{{Cite news |last=Bellan |first=Rebecca |date=10 Jun 2025 |title=Google’s AI search features are killing traffic to publishers |url=https://techcrunch.com/2025/06/10/googles-ai-overviews-are-killing-traffic-for-publishers/ |url-status=live |archive-url=https://web.archive.org/web/20250714040741/https://techcrunch.com/2025/06/10/googles-ai-overviews-are-killing-traffic-for-publishers/ |archive-date=14 Jul 2025 |access-date=21 Jul 2025 |work=TechCrunch}}</ref>
 ===Social media===