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== '''<big>Quick Introduction & Background</big>''' ==
{{InfoboxCompany
Smartwool is an American clothing company that specializes in outdoor clothing made from Merino wool.
| Name = Smartwool
| Type = Subsidiary
| Founded = 1994
| Industry = Clothing
| Official Website = https://smartwool.com
| Logo = Smartwool logo.svg
}}


On March 29th, 2004, Smartwool emailed customers in their database and automatically applied [[Forced Arbitration|forced arbitration]] to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline. Smartwool provided a process to opt out that involves sending a physical letter via priorty mail as the only way.
'''[[Wikipedia:Smartwool|Smartwool]]''' is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
[[File:Smartwool Email.png|thumb|Smartwool email advising consumers of changes to arbitration agreement and process for sending USPS Priority Mail or hand delivery within 30 days.]]
==Consumer impact summary==
Smartwool has attempted to insert forced arbitration in the terms of use of their products making pursuing legal action against them as a customer next to impossible.
==Incidents==
===Forced arbitration with Smartwool socks (2024)===
{{Hatnote|Read more here: [[Forced arbitration with Smartwool socks]]}}
On March 29, 2024, Smartwool emailed customers in their database and automatically applied [[Forced Arbitration|forced arbitration]] to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website but with an opt-out process that involves sending a physical letter via priority mail or hand delivering a letter to their headquarters.
[[Category:Smartwool]]

Latest revision as of 20:52, 5 March 2025

Smartwool
Basic information
Founded 1994
Type Subsidiary
Industry Clothing
Official website https://smartwool.com


Smartwool is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.

Consumer impact summary[edit | edit source]

Smartwool has attempted to insert forced arbitration in the terms of use of their products making pursuing legal action against them as a customer next to impossible.

Incidents[edit | edit source]

Forced arbitration with Smartwool socks (2024)[edit | edit source]

On March 29, 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline via email or their website but with an opt-out process that involves sending a physical letter via priority mail or hand delivering a letter to their headquarters.