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== '''<big>Quick Introduction & Background</big>''' ==
{{StubNotice}}
Smartwool is an American clothing company that specializes in outdoor clothing made from Merino wool.
{{CompanyCargo
| Founded = 1994
| Industry = Clothing
| Website = https://smartwool.com
| Logo = Smartwool logo.svg
}}


On March 29th, 2004, Smartwool emailed customers in their database and automatically applied [[Forced Arbitration|forced arbitration]] to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline. Smartwool provided a process to opt out that involves sending a physical letter via priorty mail as the only way.
'''{{Wplink|Smartwool}}''' is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
[[File:Smartwool Email.png|thumb|Smartwool email advising consumers of changes to arbitration agreement and process for sending USPS Priority Mail or hand delivery within 30 days.]]
 
==Consumer impact summary==
Smartwool has attempted to insert [[forced arbitration]] in the [[terms of use]] of their products, making pursuing legal action against them as a customer next to impossible.
==Incidents==
===Forced arbitration with Smartwool socks (2024)===
{{Main|Smartwool adds forced arbitration to EULA}}
 
On 29 March 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website. The only opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.
 
==References==
{{Reflist}}
 
[[Category:{{PAGENAME}}]]
[[Category:Clothing companies]]
[[Category:Companies using forced arbitration clauses]]