Automatic content recognition: Difference between revisions
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'''Automatic Content Recognition (ACR)''' is a feature in certain kinds of devices manufacturers use to collect consumer data, visuals and audio, at periodic intervals, which grants the manufacturing companies access to the private data | '''Automatic Content Recognition (ACR)''' is a feature in certain kinds of devices manufacturers use to collect consumer data, visuals and audio, at periodic intervals, which grants the manufacturing companies access to the private data automatically.<ref name="IA-cloud">{{Cite web |title=ACRCloud Docs |url=https://www.acrcloud.com/docs/introduction/automatic-content-recognition/ |url-status=dead |archive-url=https://web.archive.org/web/20170228090804/https://www.acrcloud.com/docs/introduction/automatic-content-recognition/ |archive-date=2017-02-28}}</ref> | ||
==How it works== | |||
ACR allows the manufacturing companies of Smart TVs access to information like: | |||
#Content being viewed | #Content being viewed | ||
#Connected devices | #Connected devices | ||
#Time and date of the viewing | #Time and date of the viewing | ||
#Duration of the content | #Duration of the content | ||
#Specific sensors it has access to | |||
ACR is an opt-in feature buried beneath the EULA, turned on by default.<ref name=":0">{{Cite web |last1=Cericola |first1=Rachel |last2=Chase |first2=Jon |last3=Neikirk |first3=Lee |date=2025-06-25 |title=Yes, Your TV Is Probably Spying on You. Your Fridge, Too. Here’s What They Know. |url=https://www.nytimes.com/wirecutter/reviews/advice-smart-devices-data-tracking/ |access-date=2025-08-12 |work=New York Times}}</ref> | |||
==Why it is a problem== | |||
===Privacy=== | |||
The harvested data is used to push targeted content to the consumer such as polls and advertisements,<ref name="IA-cloud" />and it is also often sold without knowledge. '''Automatic Content Recognition (ACR)''' has become a four billion dollar industry, projected to double in value by 2030 to 10 billion USD.<ref>{{Cite web |title=Automatic Content Recognition Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030) |url=https://www.mordorintelligence.com/industry-reports/automatic-content-recognition-market |access-date=2025-08-12 |work=Mordor Intelligence}}</ref> | |||
Due to the nature of a majority of smart devices, the kind of data being stored is usually sensitive. Devices that are always on, for example [[Amazon Echo changes terms of voice usage|Amazon Echo]], [[Apple]] HomePods, and [[Google]] Nest models, are constantly in a state of monitoring. Though they claim they only begin monitoring after they hear a keyword, which can be misfired. The corresponding apps to control the devices prompt a lot of personal information, such as email, address, location, contacts and sometimes photos.<ref name=":0" /> | |||
A study revealed that outdoor security cameras collect 50% more data than smart home apps.<ref>{{Cite web |date=2024-08-27 |title=Is privacy an illusion under a security camera’s watch? |url=https://surfshark.com/research/chart/security-camera-apps-privacy |url-status=live |archive-url=https://web.archive.org/web/20250813002246/https://surfshark.com/research/chart/security-camera-apps-privacy |archive-date=13 Aug 2025 |access-date=2025-08-12 |website=surfshark.com}}</ref> | |||
==== <big>Data Collected by Outdoor Security Cameras:</big> ==== | |||
#Email addresses | |||
#Phone numbers | |||
#Payment information | |||
#Location | |||
==== <big>Data Collected by Indoor Security Cameras:</big> ==== | |||
#Email addresses | |||
#Phone Numbers | |||
#User IDs | |||
#Device IDs | |||
#Purchase history | |||
#Audio | |||
These lists aren't exhaustive. | |||
The gathered data then has the possibility of being intercepted at three different points: | |||
#The device which hosts the app | |||
#During the data transmission of the device and cloud | |||
#In the cloud | |||
==Examples== | |||
Siri class action lawsuit listening to users even when the device was not in use | |||
Adobes limited royalty free licence to train AI on user content for generation and content recognition purposes | |||
Smart TV companies using '''ACR''' to determine what ads to serve and sell to other brokers | |||
==References== | |||
{{reflist}} | |||
[[Category:Common terms]] |