Advertising overload: Difference between revisions

'''Advertising overload''' refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>

Operating systems have been experiencing advertising overload, most notably the large market lead [[Windows]]. [[Activision Blizzard|King]]'s Candy Crush frequently comes pre-installed on [[Windows]] 10 operating systems,<ref>{{Cite web |last=Moscaritolo |first=Angela |date=15 May 2025 |title=Windows 10 Will Come With Candy Crush Saga Pre-Installed |url=https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |url-status=live |access-date=15 Mar 2025 |website=[[PCMag]]}}</ref> without consumer consent, and this game is additionally loaded with ads.<ref>[https://www.clashofgaming.com/en/problems-with-ads-in-candy-crush-saga-solutions-and-tips Problems with ads in Candy Crush Saga - Solutions and tips]</ref> Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.<ref>{{Cite web |date=25 Feb 2020 |title=Unwanted ads in solitaire collection |url=https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]]}}</ref><ref>{{Cite web |date=29 Aug 2024 |title=How to stop ads on Microsoft Solitaire collection? |url=https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |url-status=live |access-date=15 Mar 2025 |website=[[Games Learning Society]]}}</ref> Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.<ref>{{Cite web |last=Hoffman |first=Chris |date=28 Feb 2021 |title=How to Disable All of Windows 10's Built-in Advertising |url=https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |url-status=live |access-date=15 Mar 2025 |website=[[How-To Geek]]}}</ref><ref>{{Cite web |last=De Leon |first=Nicholas |date=21 Oct 2024 |title=How to Get Rid of the Ads and Other Shortcomings in Windows 11 |url=https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |url-status=live |access-date=15 Mar 2025 |website=[[Consumer Reports]]}}</ref><ref>{{Cite web |date=1 Apr 2023 |title=Every time I login to my PC a screen advertising Game Pass appears. How do I stop this? |url=https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]]}}</ref> Windows 10 additionally has pop-ups that frequently prompt legacy users to purchase Windows 11-supported hardware.<ref>{{Cite web |last=Irwin |first=Kate |date=21 Nov 2024 |title=Microsoft Pushes Copilot+ PCs on Windows 10 Users With Pop-Up Ads |url=https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |url-status=live |access-date=15 Mar 2024 |website=[[PCMag]]}}</ref> While it is possible to disable this pop-up via registry editing in Win 10 Pro edition,<ref>{{Cite news |last=Stagg |first=Dave |date=Feb 14, 2022 |title=How to disable the Windows 11 Upgrade prompt |url=https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |access-date=Mar 15, 2025 |work=Endpoint Focus}}</ref> the registries that are changed with this method are the ones which handle receiving any update, including security updates.

In the late 2010s, there was a polarizing shift within the streaming service industry. New  streaming services like IMDB TV and [[Roku]] Television came onto the scene offering free streaming, with the caveat of ads.<ref>{{Cite web |date=15 Mar 2025 |title=Free ad-supported streaming television |url=https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television |url-status=live |website=[[Wikipedia]]}}</ref> This inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users were forced to watch ads.<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix]</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]]}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=[[9meters]]}}</ref> These premium providers, such as [[Netflix, Inc.|Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them -->  

===Traditional gaming<!-- Something to read later on: https://ijbssnet.com/journals/Vol_13_No_1_March_2022/9.pdf -->===

===Social media===

Social media has become a fundamental part of the advertising world, thanks to the ease with which targeted audiences can be reached based on their interests. There are various types of advertising that users encounter when using all major social media platforms.  

Native ads are designed to blend seamlessly into the rest of the feed, mimicking its appearance. They are generally more engaging and lead to stronger brand identification among consumers.<ref>{{Cite web |date=20 Apr 2015 |title=Ad Effectiveness Study: Native Ads Vs Banner Ads |url=https://www.sharethrough.com/blog/ad-effectiveness-study-native-ads-vs-banner-ads |url-status=live |access-date=15 Mar 2025 |website=[[Sharethrough]]}}</ref> Native ads are distinguishable from organic content by the label “sponsored,” often written in very small text. As highlighted by Dr. Bartosz W. Wojdynski’s research,<ref>{{Cite web |last=Wojdynski |first=Bartosz W. |date=Jul 2016 |title=The Deceptiveness of Sponsored News Articles: How Readers Recognize and Perceive Native Advertising |url=https://www.researchgate.net/publication/305718389_The_Deceptiveness_of_Sponsored_News_Articles_How_Readers_Recognize_and_Perceive_Native_Advertising |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref> native ads can easily be misleading. In fact, 68% of participants in his study failed to distinguish them from organic content. Therefore, it is crucial that these ads do not come across as deceptive. The [[Federal Trade Commission|FTC]] follows these three principles:<ref>{{Cite web |title=Native Advertising: A Guide for Businesses |url=https://www.ftc.gov/business-guidance/resources/native-advertising-guide-businesses |url-status=live |access-date=15 Mar 2025 |website=[[FTC]]}}</ref><blockquote>

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Video ads are among the most common forms of advertising on social media. They can appear either as standalone content or be inserted at the beginning, end, or middle of another video. Shorter, skippable, and non-intrusively placed ads perform better, as they respect user autonomy. Targeted ads are more likely to capture interest. As with other ad formats, transparency is crucial here as well, ensuring that the ad is not perceived as intrusive.<ref>{{Cite web |last=Krishnan |first=S. Shunmuga |last2=Sitaraman |first2=Ramesh K. |title=Understanding the Effectiveness of Video Ads:

Influencer marketing is a type of advertising in which brands team up with social media personalities, also known as influencers, to promote a product or service.  

 

Most of these influencers have built a credible standing among a large and engaged following. Brands use brand deals to leverage the influencers' credibility and relatibility and reach audiences in ways that feel far more authentic than traditional advertising.

Users are more influenced by social media personalities who share their values and lifestyles. Consequently, authenticity, trustworthiness, and relevance are the key drivers of consumer behavior. Thus, when influencers share real-life experiences of using a product or service, their recommendations are more likely to resonate with followers and result in higher levels of engagement and purchase intent.<ref name=":5">{{Cite web |last=Chopra |first=Anjali |date=Jun 2020 |title=Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial |url=https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

'''Congruence'''—the match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref>

'''Over-commercialization'''—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" />