Advertising overload: Difference between revisions
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===Streaming services=== | ===Streaming services=== | ||
In the late 2010s, there was a polarizing shift within the streaming service industry | In the late 2010s, there was a polarizing shift within the streaming service industry. New streaming services like IMDB TV and [[Roku]] Television came onto the scene offering free streaming, with the caveat of ads.<ref>{{Cite web |date=15 Mar 2025 |title=Free ad-supported streaming television |url=https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television |url-status=live |website=[[Wikipedia]]}}</ref> This inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users were forced to watch ads.<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix]</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]]}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=[[9meters]]}}</ref> These premium providers, such as [[Netflix, Inc.|Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them --> | ||
These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" /> | These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" /> | ||
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https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ --> | https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ --> | ||
===Traditional | ===Traditional gaming<!-- Something to read later on: https://ijbssnet.com/journals/Vol_13_No_1_March_2022/9.pdf -->=== | ||
While not on par with its Mobile gaming counterpart<!-- Referencing a later section like this is mildly confusing, this should be rephrased or article rearranged. -->, traditional video games have also been experiencing this heavy increase in advertising. This has especially been seen and documented from titles such as [[Call of Duty]] and [[Fortnite]]. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase the products that are being promoted that day.<ref>{{Cite news |last=u/Character-Acrobatic |date=Jun 16, 2024 |title=Stop advertising inside the game |url=https://www.reddit.com/r/ModernWarfareIII/comments/1dgvt12/stop_advertising_inside_the_game/ |access-date=Mar 15, 2025 |work=Reddit}}</ref><ref>{{Cite news |last=Makuch |first=Eddie |date=Nov 3, 2023 |title=Call Of Duty: Modern Warfare 3 Has A Full-Screen Ad That Some People Don't Like |url=https://www.gamespot.com/articles/call-of-duty-modern-warfare-3-has-a-full-screen-ad-that-some-people-dont-like/1100-6518890/ |access-date=Mar 15, 2025 |work=Gamespot}}</ref> Additionally, killcams in Call of Duty have seen ads as well.<ref>{{Cite news |last=Aguilar |first=Jorge A. |date=Feb 25, 2025 |title=Call of Duty Brings Advertisements to Player Killcams |url=https://www.howtogeek.com/call-of-duty-advertisements-player-killcams/ |access-date=Mar 15, 2025 |work=How to Geek}}</ref> <!-- For the advertising pile whenever we get a dedicated COD page: | While not on par with its Mobile gaming counterpart<!-- Referencing a later section like this is mildly confusing, this should be rephrased or article rearranged. -->, traditional video games have also been experiencing this heavy increase in advertising. This has especially been seen and documented from titles such as [[Call of Duty]] and [[Fortnite]]. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase the products that are being promoted that day.<ref>{{Cite news |last=u/Character-Acrobatic |date=Jun 16, 2024 |title=Stop advertising inside the game |url=https://www.reddit.com/r/ModernWarfareIII/comments/1dgvt12/stop_advertising_inside_the_game/ |access-date=Mar 15, 2025 |work=Reddit}}</ref><ref>{{Cite news |last=Makuch |first=Eddie |date=Nov 3, 2023 |title=Call Of Duty: Modern Warfare 3 Has A Full-Screen Ad That Some People Don't Like |url=https://www.gamespot.com/articles/call-of-duty-modern-warfare-3-has-a-full-screen-ad-that-some-people-dont-like/1100-6518890/ |access-date=Mar 15, 2025 |work=Gamespot}}</ref> Additionally, killcams in Call of Duty have seen ads as well.<ref>{{Cite news |last=Aguilar |first=Jorge A. |date=Feb 25, 2025 |title=Call of Duty Brings Advertisements to Player Killcams |url=https://www.howtogeek.com/call-of-duty-advertisements-player-killcams/ |access-date=Mar 15, 2025 |work=How to Geek}}</ref> <!-- For the advertising pile whenever we get a dedicated COD page: | ||
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Major software distribution platforms, such as the Google Play store or the iOS App Store, often allow this behavior<ref name=":4" /> to persist from app developers, even featuring these ad-heavy games. | Major software distribution platforms, such as the Google Play store or the iOS App Store, often allow this behavior<ref name=":4" /> to persist from app developers, even featuring these ad-heavy games. | ||
===Social | ===Social media=== | ||
Social media has become a fundamental part of the advertising world, thanks to the ease with which targeted audiences can be reached based on their interests. There are various types of advertising that users encounter when using all major social media platforms. | Social media has become a fundamental part of the advertising world, thanks to the ease with which targeted audiences can be reached based on their interests. There are various types of advertising that users encounter when using all major social media platforms. | ||
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Users are more influenced by social media personalities who share their values and lifestyles. Consequently, authenticity, trustworthiness, and relevance are the key drivers of consumer behavior. Thus, when influencers share real-life experiences of using a product or service, their recommendations are more likely to resonate with followers and result in higher levels of engagement and purchase intent.<ref name=":5">{{Cite web |last=Chopra |first=Anjali |date=Jun 2020 |title=Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial |url=https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref> | Users are more influenced by social media personalities who share their values and lifestyles. Consequently, authenticity, trustworthiness, and relevance are the key drivers of consumer behavior. Thus, when influencers share real-life experiences of using a product or service, their recommendations are more likely to resonate with followers and result in higher levels of engagement and purchase intent.<ref name=":5">{{Cite web |last=Chopra |first=Anjali |date=Jun 2020 |title=Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial |url=https://www.researchgate.net/publication/342181914_Influencer_Marketing_An_Exploratory_Study_to_Identify_Antecedents_of_Consumer_Behavior_of_Millennial |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref> | ||
'''Congruence''' | '''Congruence'''—the match between the persona of the influencer, the product they are promoting, and the interests of the audience—is crucial. When the fit among these elements is strong it makes the campaign appear more genuine, and therefore more credible. Strong congruence will improve the credibility of an influencer, and create a stronger emotional relationship with the audience.<ref name=":6">{{Cite web |last=Belanche |first=Daniel |last2=Ibáñez Sánchez |first2=Sergio |last3=Casaló Ariño |first3=Luis Vicente |last4=Flavián |first4=Marta |date=Apr 2021 |title=Understanding influencer marketing: The role of congruence between influencers, products and consumers |url=https://www.researchgate.net/publication/352120476_Understanding_influencer_marketing_The_role_of_congruence_between_influencers_products_and_consumers |url-status=live |access-date=15 Mar 2025 |website=[[ResearchGate]]}}</ref> | ||
'''Over-commercialization'''—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" /> | '''Over-commercialization'''—when influencers promote too many products or aren't transparent—can erode their audience's trust. Clear disclosures, such as #ad or #sponsored, help to maintain transparency and adherence with advertising regulations. Unfortunately, such disclosures are often hidden among numerous hashtags or omitted altogether.<ref name=":5" /><ref name=":6" /> | ||