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'''Consent-or-pay''', or '''consent-or-okay''', is a business tactic in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website must either: | '''Consent-or-pay''', or '''consent-or-okay''', is a business tactic in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website must either: | ||
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===Criticisms from policymakers=== | ===Criticisms from policymakers=== | ||
In 2024, the European Data Protection Board (EDPB) published a non-binding opinion on "Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms." The board denotes that the consent-or-pay model does not constitute as valid consent and that appropriate alternative measures to the model should provide users with an "equivalent alternative". Additionally, they say that if a company wishes to use a payment model, then the opposing equal alternative should not involve processing personal data. Any choice in which users feel compelled to consent does not qualify as valid consent.<ref name=":0">{{Cite web |date=17 Apr 2024 |title=EDPB: 'Consent or Pay' models should offer real choice |url=https://www.edpb.europa.eu/news/news/2024/edpb-consent-or-pay-models-should-offer-real-choice_en |access-date=1 Sep 2025 | In 2024, the European Data Protection Board (EDPB) published a non-binding opinion on "Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms." The board denotes that the consent-or-pay model does not constitute as valid consent and that appropriate alternative measures to the model should provide users with an "equivalent alternative". Additionally, they say that if a company wishes to use a payment model, then the opposing equal alternative should not involve processing personal data. Any choice in which users feel compelled to consent does not qualify as valid consent.<ref name=":0">{{Cite web |date=17 Apr 2024 |title=EDPB: 'Consent or Pay' models should offer real choice |url=https://www.edpb.europa.eu/news/news/2024/edpb-consent-or-pay-models-should-offer-real-choice_en |url-status=dead |archive-url=https://web.archive.org/web/20250711204531/https://www.edpb.europa.eu/news/news/2024/edpb-consent-or-pay-models-should-offer-real-choice_en |archive-date=11 Jul 2025 |access-date=1 Sep 2025 |website=European Data Protection Board}}</ref> | ||
Anu Talus, Chair of the EDPB, said:<blockquote>"Online platforms should give users a real choice when employing 'consent or pay' models. The models we have today usually require individuals to either give away all their data or to pay. As a result most users consent to the processing in order to use a service, and they do not understand the full implications of their choices."<ref name=":0" /></blockquote> | Anu Talus, Chair of the EDPB, said:<blockquote>"Online platforms should give users a real choice when employing 'consent or pay' models. The models we have today usually require individuals to either give away all their data or to pay. As a result most users consent to the processing in order to use a service, and they do not understand the full implications of their choices."<ref name=":0" /></blockquote> | ||