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==Alternative practices== | ==Alternative practices== | ||
Some organizations have developed alternative advertising models. The Guardian implemented a "contextual advertising" model that serves ads based on the content of the page a user is viewing (e.g., food ingredients on a recipe page). The company described it as "a perfect advertising product for a privacy conscious brand." In 2023, they reported a 35% increase in clicks with this model.<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref> | Some organizations have developed alternative advertising models. The Guardian implemented a "contextual advertising" model that serves ads based on the content of the page a user is viewing (e.g., food ingredients on a recipe page). The company described it as "a perfect advertising product for a privacy conscious brand." In 2023, they reported a 35% increase in ad clicks with this model.<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref> | ||
==References== | ==References== | ||