Drakeula (talk | contribs)
Opt in is more protective
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'''Opt-outs''' are a way for companies to make it harder for consumers to control their data.  With opt-out, the consumer has to notice that they have a choice, understand the choice, and do some action to protect themselves from a potentially negative consequences.  For comparison, '''opt-in''' provides better protection.  It means that the consumer does not suffer the potentially negative consequence, unless they are specifically persuaded to take an action.   
'''Opt-outs''' are a way for companies to make it harder for consumers to control their data.  With opt-out, the consumer has to notice that they have a choice, understand the choice, and do some action to protect themselves from a potentially negative consequences.  For comparison, '''opt-in''' provides better protection.  It means that the consumer does not suffer the potentially negative consequence, unless they are specifically persuaded to take an action.