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{{InfoboxCompany
{{CompanyCargo
| Name = {{PAGENAME}}
|Description=American oral hygiene company manufacturing toothpaste, toothbrushes, mouthwashes, and floss.
| Type = Public
|Founded=1806
| Founded = 1806
|Industry=Dental
| Industry = Dental care
|Logo=Colgate.svg
| Official Website = https://colgate.com
|ParentCompany=
| Logo = Colgate.svg
|Type=Public
|Website=https://colgate.com
}}
}}
[[wikipedia:Colgate-Palmolive|Colgate]] is a dental health company founded in 1806<ref>{{Cite web|url=https://www.colgate.com/en-us/mission/history-and-purpose|title=Our Mission|work=Colgate|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250318020415/https://www.colgate.com/en-us/mission/history-and-purpose|archive-date=2025-03-18|url-status=live}}</ref> and primarily sells traditional toothbrushes, toothpaste, mouthwash, and whitening strips. With the hum line of toothbrushes, they are sold at a cheaper price in return for more expensive toothbrush heads.


==Consumer-impact summary==
'''{{Wplink|Colgate-Palmolive|Colgate}}''' is a dental health company founded in 1806<ref>{{Cite web |author= |title=Our Mission |url=https://www.colgate.com/en-us/mission/history-and-purpose |website=Colgate |date= |access-date=25 Mar 2025 |url-status=live |archive-url=https://web.archive.org/web/20250318020415/https://www.colgate.com/en-us/mission/history-and-purpose |archive-date=18 Mar 2025}}</ref> and primarily sells traditional toothbrushes, toothpaste, mouthwash, and whitening strips. With the Hum line of toothbrushes, they are sold at a cheaper price in return for more expensive toothbrush heads.
====Freedom====
 
Users can submit data requests and delete their account through the Colgate Connect application.
==Consumer impact summary==
====Privacy====
*'''User freedom:''' Users can submit data requests and delete their account through the Colgate Connect application.
According to the Colgate privacy policy, the data of users is shared with affiliates such as Kolibree with this data including First and last name, Postal address, Telephone number, Email address, Profile picture, and Social media account ID.<ref>{{Cite web|url=https://shop.colgate.com/app-privacy|title=Privacy Policy|work=Colgate|access-date=2025-04-08|date=2023-01-01|archive-url=https://web.archive.org/web/20250125214534/https://shop.colgate.com/app-privacy|archive-date=2025-01-25|url-status=live}}</ref> This data is held for "as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law" and can be deleted by emailing Colgate and Kolibree individually.
*'''User privacy:''' According to the Colgate privacy policy, the data of users is shared with affiliates, such as Kolibree, with this data including first and last name, postal address, telephone number, e-mail address, profile picture, and social media account ID.<ref>{{Cite web |author= |title=Privacy Policy |url=https://shop.colgate.com/app-privacy |website=Colgate |date=1 Jan 2023 |access-date=19 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20250125214534/https://shop.colgate.com/app-privacy |archive-date=25 Jan 2025}}</ref> This data is held for "as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law" and can be deleted by e-mailing Colgate and Kolibree individually.
====Market control====
*'''Market control:''' In 2020, over 139.37 million people used Colgate toothpaste.<ref>{{Cite web |last=Seraina |first=Andrea |title=Revealing toothpaste statistics: usage, market dynamics, and consumer trends |url=https://www.alpinewhite.com/en/article/toothpaste-statistics/ |website=Alpine White |date=3 Apr 2024 |access-date=8 Apr 2025 |url-status=live |archive-url=https://web.archive.org/web/20240915143814/https://www.alpinewhite.com/en/article/toothpaste-statistics/ |archive-date=15 Sep 2024}}</ref>
In 2020, over 139.37 million people used Colgate toothpaste.<ref>{{Cite web|url=https://www.alpinewhite.com/en/article/toothpaste-statistics/|title=Revealing toothpaste statistics: usage, market dynamics, and consumer trends|first=Andrea|last=Seraina|date=2024-04-03|work=Alphine White|access-date=2025-04-08|archive-url=https://web.archive.org/web/20240915143814/https://www.alpinewhite.com/en/article/toothpaste-statistics/|archive-date=2024-09-15|url-status=live}}</ref>
*'''Dispute resolutions:''' Colgate's Terms of Use §16, among other legal matters, contains waivers for both class-action and trial by jury. There are no opt-out rights; the user must cancel all accounts and cease using the product.<ref>{{Cite web |author= |title=Website Terms of Use |url=https://www.colgatepalmolive.com/en-us/legal-privacy-policy/terms-of-use#Governing_Law |website=Colgate |date=Aug 2025 |access-date=19 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20250909074503/https://www.colgatepalmolive.com/en-us/legal-privacy-policy/terms-of-use#Governing_Law |archive-date=9 Sep 2025}}</ref>


==Incidents==
==Incidents==
===Removal of app features (2024)===
===Removal of app features (''2024'')===
In October 2024, users of the "Colgate Connect" (previously "hum") application received pop-up notifications regarding the deprecation of previously existing features, such as "GoPirate!" and "mind your speed".<ref>{{Cite web|url=https://x.com/ChickenLover_YT/status/1846675967369986129|title=That moment when your toothbrush app removes over half of its brushing activities for no clear reason. This includes: *Mind Your Speed *Test Your Angles *GoPirate whats happening @Colgate?|author=@ChickenLover_YT|work=Twitter|date=2024-10-16|access-date=2025-03-25|archive-url=https://archive.ph/JFJRB|archive-date=2025-03-25|url-status=dead}}</ref> In December, more features were removed such as "test your angles" and "whitening reminders".<ref name="appstore">{{Cite web|url=https://apps.apple.com/us/app/colgate-connect/id1505852279|title=Colgate Connect on the App Store|work=Apple|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250311165224/https://apps.apple.com/us/app/colgate-connect/id1505852279|archive-date=2025-03-11|url-status=live}}</ref> Around this time, the "hum" brand of toothbrushes were quietly discontinued, with existing users not being aware of where to get new brush heads.<ref>{{Cite web|url=https://www.reddit.com/r/Teethcare/comments/1exr297/is_colgate_hum_being_discontinuedphased_out/|title=Is Colgate Hum being discontinued/phased out?|author=u/MiniJoules|work=Reddit|date=2024-08-21|access-date=2025-03-25|archive-url=https://archive.ph/6V4Ha|archive-date=2025-03-17|url-status=live}}</ref> Most of the app features did not rely on a constant connection to servers, which made the removal of the app's features more confusing to its users.<ref>{{Cite web|url=https://play.google.com/store/apps/details?id=com.colgate.hum|title=Colgate Connect - Apps on Google Play|work=Google Play|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250311165146/https://play.google.com/store/apps/details?id=com.colgate.hum|archive-date=2025-03-11|url-status=live}}</ref> Additionally, Colgate released a statement indicating that they had "no plans to listen to the users."
In October 2024, users of the "Colgate Connect" (previously "hum") application received pop-up notifications regarding the deprecation of previously existing features, such as "GoPirate!" and "mind your speed".<ref>{{Cite web |author=ChickenLover_YT |date=16 Oct 2024 |title=ChickenLover_YT on X |url=https://nitter.us.catsarch.com/ChickenLover_YT/status/1846675967369986129 |url-status=live |archive-url=https://megalodon.jp/2026-0322-0346-19/https://nitter.us.catsarch.com:443/ChickenLover_YT/status/1846675967369986129 |archive-date=21 Mar 2026 |access-date=19 Mar 2026 |website=[[X]] |quote=That moment when your toothbrush app removes over half of its brushing activities for no clear reason. This includes: *Mind Your Speed *Test Your Angles *GoPirate whats happening @Colgate?}}</ref> In December, more features were removed such as "test your angles" and "whitening reminders".<ref name="appstore">{{Cite web |author= |title=Colgate Connect on the App Store |url=https://apps.apple.com/us/app/colgate-connect/id1505852279 |website=[[Apple]] |date= |access-date=19 Mar 2026 |url-status=live |archive-url=https://web.archive.org/web/20250311165224/https://apps.apple.com/us/app/colgate-connect/id1505852279 |archive-date=11 Mar 2025}}</ref> Around this time, the "hum" brand of toothbrushes were quietly discontinued, with existing users not being aware of where to get new brush heads.<ref>{{Cite web |author=MiniJoules |title=Is Colgate Hum being discontinued/phased out? |url=https://old.reddit.com/r/Teethcare/comments/1exr297/is_colgate_hum_being_discontinuedphased_out/ |website=[[Reddit]] |date=21 Aug 2024 |access-date=19 Mar 2026 |url-status=live |archive-url=http://web.archive.org/web/20260222214154/https://old.reddit.com/r/Teethcare/comments/1exr297/is_colgate_hum_being_discontinuedphased_out/ |archive-date=22 Feb 2026}}</ref> Most of the app features did not rely on a constant connection to servers, which made the removal of the app's features all the more confusing to its users.<ref>{{Cite web |author= |title=Colgate Connect - Apps on Google Play |url=https://play.google.com/store/apps/details?id=com.colgate.hum |website=[[Google]] |date= |access-date=25 Mar 2025 |url-status=live |archive-url=https://web.archive.org/web/20250311165146/https://play.google.com/store/apps/details?id=com.colgate.hum |archive-date=11 Mar 2025}}</ref>


<gallery>
On April 29, 2026, a pop-up message appeared in the app stating the app will be discontinued on December 11 while stating existing brushes will continue to function without the app.<ref>{{Cite web|url=https://shop.colgate.com/pages/colgate-connect-retirement|title=Colgate Connect Retirement|work=Colgate|access-date=2026-04-29}}</ref> It is also noted in their FAQ post that user data after the shutdown would "either be deleted or anonymized such that any information retained will not be identifiable".
File:Colgate Connect Screenshot 3.jpg|App from 2021
 
File:Colgate Connect Screenshot 1.jpg|Popup for GoPirate! deprecation
<gallery mode="packed" heights="182px">
File:Colgate Connect Screenshot 4.jpg|With GoPirate!
File:Colgate Connect screenshot 3.jpg|App from 2021
File:Colgate Connect Screenshot 2.jpg|Aftermath of GoPirate! removal
File:Colgate Connect screenshot 1.jpg|Popup for GoPirate! deprecation
File:Colgate Connect Screenshot 5.jpg|App update notes
File:Colgate Connect screenshot 4.jpg|With GoPirate!
File:Colgate Connect Screenshot 6.jpg|Popup for Journal deprecation
File:Colgate Connect screenshot 2.jpg|Aftermath of GoPirate! removal
File:Colgate Connect screenshot 5.jpg|App update notes
File:Colgate Connect screenshot 6.jpg|Popup for Journal deprecation
File:Colgate Connect shutdown screenshot.png|Popup for app discontinuation
</gallery>
</gallery>


==Products==
==Products==
*Hum (2020)<ref>{{Cite web|url=https://www.wired.com/review/colgate-hum-smart-toothbrush/|title=Review: Colgate Hum|first=Medea|last=Giordano|work=Wired|date=2020-08-25|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250226085740/https://www.wired.com/review/colgate-hum-smart-toothbrush/|archive-date=2025-02-26|url-status=live}}</ref>
*Hum (2020)<ref>{{Cite web |last=Giordano |first=Medea |title=Review: Colgate Hum |url=https://www.wired.com/review/colgate-hum-smart-toothbrush/ |website=Wired |date=25 Aug 2020 |access-date=25 Mar 2025 |url-status=live |archive-url=https://web.archive.org/web/20250226085740/https://www.wired.com/review/colgate-hum-smart-toothbrush/ |archive-date=26 Feb 2025}}</ref>
*Hum Kids (2021)<ref>{{Cite web|url=https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|title=hum Kids Smart Battery Powered Electric Toothbrush - Colgate|work=Colgate|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250317012053/https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|archive-date=2025-03-17|url-status=live}}</ref>
*Hum Kids (2021)<ref>{{Cite web |author= |title=hum Kids Smart Battery Powered Electric Toothbrush |url=https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush |website=Colgate |date= |access-date=25 Mar 2025 |url-status=deviated |archive-url=https://web.archive.org/web/20240624135813/https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush <!-- Seems to be the last "good" IA link that doesn't endlessly reload. -Sojourna --> |archive-date=24 Jun 2024}}</ref>
 
==See also==
{{Ph-C-SA}}


==References==
==References==
{{reflist}}
{{Reflist}}


[[Category:{{PAGENAME}}]]
[[Category:{{PAGENAME}}]]
[[Category:Companies]]
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