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| Founded = 2014 | |Industry=Mattresses | ||
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|Type=Private | |||
| Logo = Eight Sleep logo.png | |Website=https://eightsleep.com/ | ||
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'''Eight Sleep''' is an American company that develops smart mattresses and mattress covers with temperature control, sleep tracking, and health monitoring capabilities. Founded in 2014 and headquartered in New York City, the company has raised over $260 million in venture funding and has generated over $500 million in cumulative Pod revenue to date.<ref>{{cite web |url=https://news.crunchbase.com/venture/ai-powered-startup-eight-sleep-fitness-funding/ |title=Eight Sleep Lands $100M In Fresh Funding To Help You Get A Better Night's Rest |website=Crunchbase News |date=2025-08-19 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251130111303/https://news.crunchbase.com/venture/ai-powered-startup-eight-sleep-fitness-funding/ |archive-date=30 Nov 2025}}</ref> | |||
'''Eight Sleep''' is an American company that develops smart mattresses and mattress covers with temperature control, sleep tracking, and health monitoring capabilities. Founded in 2014 and headquartered in New York City, the company has raised over $260 million in venture funding and has generated over $500 million in cumulative Pod revenue to date.<ref>{{cite web |url=https://news.crunchbase.com/venture/ai-powered-startup-eight-sleep-fitness-funding/ |title=Eight Sleep Lands $100M In Fresh Funding To Help You Get A Better Night's Rest |website=Crunchbase News |date=2025-08-19 |access-date=2025-09-12}}</ref> | |||
==Consumer impact summary== | ==Consumer impact summary== | ||
*'''Retroactive subscription requirement:''' Around 2023, Eight Sleep implemented a mandatory subscription model, placing previously free features behind a paywall ranging from $199 to $299 annually.<ref>{{cite web |url=https://powermoves.blog/health/eight-sleep-review/ |title=Eight Sleep Pod 5 Cover Review: Insights After Four Years as a User |website=Power Moves |date=2025-09-08 |access-date=2025-09-12}}</ref> | *'''Retroactive subscription requirement:''' Around 2023, Eight Sleep implemented a mandatory subscription model, placing previously free features behind a paywall ranging from $199 to $299 annually.<ref>{{cite web |url=https://powermoves.blog/health/eight-sleep-review/ |title=Eight Sleep Pod 5 Cover Review: Insights After Four Years as a User |website=Power Moves |date=2025-09-08 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251226054240/https://powermoves.blog/health/eight-sleep-review/ |archive-date=26 Dec 2025}}</ref> | ||
*'''Security vulnerabilities:''' Security researchers discovered SSH backdoors and exposed AWS keys in February 2025 that could allow unauthorized access to customers' home networks.<ref>{{cite web |url=https://trufflesecurity.com/blog/removing-jeff-bezos-from-my-bed |title=Removing Jeff Bezos From My Bed |website=Truffle Security Co. |date=2025-02-21 |access-date=2025-09-12}}</ref> | *'''Security vulnerabilities:''' Security researchers discovered SSH backdoors and exposed AWS keys in February 2025 that could allow unauthorized access to customers' home networks.<ref>{{cite web |url=https://trufflesecurity.com/blog/removing-jeff-bezos-from-my-bed |title=Removing Jeff Bezos From My Bed |website=Truffle Security Co. |date=2025-02-21 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251114111323/https://trufflesecurity.com/blog/removing-jeff-bezos-from-my-bed |archive-date=14 Nov 2025}}</ref> | ||
*'''False discount allegations:''' A class action lawsuit filed in 2025 alleges the company engaged in deceptive pricing practices.<ref>{{cite web |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/eight-sleep-sued-for-alleged-false-discounts-on-luxury-bedding-products/ | | *'''False discount allegations:''' A class action lawsuit filed in 2025 alleges the company engaged in deceptive pricing practices.<ref name=":0">{{cite web |date=2025-05-09 |title=Eight Sleep sued for alleged false discounts on luxury bedding products |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/eight-sleep-sued-for-alleged-false-discounts-on-luxury-bedding-products/ |url-status=live |archive-url=http://web.archive.org/web/20260223042206/https://topclassactions.com/lawsuit-settlements/lawsuit-news/eight-sleep-sued-for-alleged-false-discounts-on-luxury-bedding-products/ |archive-date=2026-02-23 |access-date=2025-09-12 |website=Top Class Actions}}</ref> | ||
*'''Consumer complaints:''' The Better Business Bureau profile shows numerous complaints filed against the company, with issues including product failures after warranty expiration and poor customer service.<ref>{{cite web |url=https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228 |title=Eight - BBB Business Profile |website=Better Business Bureau |access-date=2025-09-12}}</ref> | *'''Consumer complaints:''' The Better Business Bureau profile shows numerous complaints filed against the company, with issues including product failures after warranty expiration and poor customer service.<ref>{{cite web |url=https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228 |title=Eight - BBB Business Profile |website=Better Business Bureau |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20240120002830/https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228 |archive-date=20 Jan 2024}}</ref> | ||
==Incidents== | ==Incidents== | ||
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===Mandatory subscription model implementation=== | ===Mandatory subscription model implementation=== | ||
Around 2023, Eight Sleep began requiring paid subscriptions to access features that were previously included with the purchase of their products.<ref>{{cite web |url=https://www.eightsleep.com/blog/understanding-the-eight-sleep-membership/ |title=Understanding the Eight Sleep Membership |website=Eight Sleep |access-date=2025-09-12}}</ref> The company introduced three subscription tiers: | Around 2023, Eight Sleep began requiring paid subscriptions to access features that were previously included with the purchase of their products.<ref>{{cite web |url=https://www.eightsleep.com/blog/understanding-the-eight-sleep-membership/ |title=Understanding the Eight Sleep Membership |website=Eight Sleep |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20260115210937/https://www.eightsleep.com/blog/understanding-the-eight-sleep-membership/? |archive-date=15 Jan 2026}}</ref> The company introduced three subscription tiers: | ||
====Subscription requirements==== | ====Subscription requirements==== | ||
*'''Autopilot Standard''' ($199/year or $17/month): Required for first year of ownership for all new customers<ref>{{cite web |url=https://www.eightsleep.com/app-terms-conditions/ |title=Eight Sleep App Terms and Conditions |website=Eight Sleep |access-date=2025-09-12}}</ref> | *'''Autopilot Standard''' ($199/year or $17/month): Required for first year of ownership for all new customers<ref>{{cite web |url=https://www.eightsleep.com/app-terms-conditions/ |title=Eight Sleep App Terms and Conditions |website=Eight Sleep |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251012101726/https://www.eightsleep.com/app-terms-conditions/ |archive-date=12 Oct 2025}}</ref> | ||
*'''Autopilot Enhanced''' ($299/year or $25/month): Includes extended 5-year warranty | *'''Autopilot Enhanced''' ($299/year or $25/month): Includes extended 5-year warranty | ||
*'''Autopilot Elite''' ($399/year or $33/month): Premium features and support | *'''Autopilot Elite''' ($399/year or $33/month): Premium features and support | ||
====Features moved behind paywall==== | ====Features moved behind paywall==== | ||
According to user reports and product documentation, the following features that were previously free now require an active subscription:<ref>{{cite web |url=https://yawnder.com/can-you-use-eight-sleep-without-subscription/ |title=Eight Sleep: Exclusive Insights on Using It Without Subscription |website=Yawnder |date=2024-07-16 |access-date=2025-09-12}}</ref> | According to user reports and product documentation, the following features that were previously free now require an active subscription:<ref>{{cite web |url=https://yawnder.com/can-you-use-eight-sleep-without-subscription/ |title=Eight Sleep: Exclusive Insights on Using It Without Subscription |website=Yawnder |date=2024-07-16 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20250715071638/https://yawnder.com/can-you-use-eight-sleep-without-subscription/ |archive-date=15 Jul 2025}}</ref> | ||
*Autopilot (automatic temperature adjustments based on sleep patterns) | *Autopilot (automatic temperature adjustments based on sleep patterns) | ||
*Scheduled temperature changes | *Scheduled temperature changes | ||
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*Software updates and new features | *Software updates and new features | ||
Without a subscription, users can only manually adjust temperature through the mobile app.<ref>{{cite web |url=https://powermoves.blog/health/eight-sleep-faq/ |title=Eight Sleep FAQs: 2025 Pod 5 Buyer's Guide |website=Power Moves |date=2025-07-21 |access-date=2025-09-12}}</ref> | Without a subscription, users can only manually adjust temperature through the mobile app.<ref>{{cite web |url=https://powermoves.blog/health/eight-sleep-faq/ |title=Eight Sleep FAQs: 2025 Pod 5 Buyer's Guide |website=Power Moves |date=2025-07-21 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251206032338/https://powermoves.blog/health/eight-sleep-faq/ |archive-date=6 Dec 2025}}</ref> | ||
====Consumer response==== | ====Consumer response==== | ||
The subscription requirement has generated significant criticism from consumers. Common complaints documented on Reddit and review sites include:<ref>{{cite web |url=https://mattressdigest.com/can-you-use-eight-sleep-without-subscription/ |title=Can You Use Eight Sleep Without Subscription? |website=Mattress Digest |date=2024-10-14 |access-date=2025-09-12}}</ref> | The subscription requirement has generated significant criticism from consumers. Common complaints documented on Reddit and review sites include:<ref>{{cite web |url=https://mattressdigest.com/can-you-use-eight-sleep-without-subscription/ |title=Can You Use Eight Sleep Without Subscription? |website=Mattress Digest |date=2024-10-14 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20250906161152/https://mattressdigest.com/can-you-use-eight-sleep-without-subscription/ |archive-date=6 Sep 2025}}</ref> | ||
*Frustration that features advertised as included are now subscription-only | *Frustration that features advertised as included are now subscription-only | ||
*The high cost of subscriptions on top of the initial purchase price ($2,000-$6,000) | *The high cost of subscriptions on top of the initial purchase price ($2,000-$6,000) | ||
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====Industry comparison==== | ====Industry comparison==== | ||
Eight Sleep's subscription model contrasts with competitors in the smart mattress market. Competitor Sleepme (makers of Chilipad and Dock Pro) explicitly markets their products as subscription-free alternatives.<ref>{{cite web |url=https://sleep.me/chilipad-vs-eight-sleep |title=Chilipad vs. Eight Sleep Pod - Bed Cooling Systems |website=Sleep.me |access-date=2025-09-12}}</ref> | Eight Sleep's subscription model contrasts with competitors in the smart mattress market. Competitor Sleepme (makers of Chilipad and Dock Pro) explicitly markets their products as subscription-free alternatives.<ref>{{cite web |url=https://sleep.me/chilipad-vs-eight-sleep |title=Chilipad vs. Eight Sleep Pod - Bed Cooling Systems |website=Sleep.me |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251221133944/https://sleep.me/chilipad-vs-eight-sleep |archive-date=21 Dec 2025}}</ref> | ||
===Security vulnerabilities discovery=== | ===Security vulnerabilities discovery=== | ||
In February 2025, security researcher Dylan Ayrey of Truffle Security published findings revealing multiple security vulnerabilities in Eight Sleep smart beds.<ref>{{cite web |url=https://trufflesecurity.com/blog/removing-jeff-bezos-from-my-bed |title=Removing Jeff Bezos From My Bed |website=Truffle Security Co. |date=2025-02-21 |access-date=2025-09-12}}</ref> | In February 2025, security researcher Dylan Ayrey of Truffle Security published findings revealing multiple security vulnerabilities in Eight Sleep smart beds.<ref>{{cite web |url=https://trufflesecurity.com/blog/removing-jeff-bezos-from-my-bed |title=Removing Jeff Bezos From My Bed |website=Truffle Security Co. |date=2025-02-21 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251114111323/https://trufflesecurity.com/blog/removing-jeff-bezos-from-my-bed |archive-date=14 Nov 2025}}</ref> | ||
====Key findings==== | ====Key findings==== | ||
*'''SSH Backdoor:''' The firmware contains code allowing remote SSH access to customer devices through remote-connectivity-api.8slp.net, with public keys associated with [email protected], suggesting all engineering staff potentially have root access to customer devices.<ref>{{cite web |url=https://www.hackster.io/news/dylan-ayrey-has-a-sleepless-night-thanks-to-an-ssh-backdoor-in-eight-sleep-smart-mattress-covers-d01055e4e1c6 |title=Dylan Ayrey Has a Sleepless Night Thanks to an SSH Backdoor in Eight Sleep Smart Mattress Covers |website=Hackster.io |date=2025-02-24 |access-date=2025-09-12}}</ref> | *'''SSH Backdoor:''' The firmware contains code allowing remote SSH access to customer devices through remote-connectivity-api.8slp.net, with public keys associated with [email protected], suggesting all engineering staff potentially have root access to customer devices.<ref>{{cite web |url=https://www.hackster.io/news/dylan-ayrey-has-a-sleepless-night-thanks-to-an-ssh-backdoor-in-eight-sleep-smart-mattress-covers-d01055e4e1c6 |title=Dylan Ayrey Has a Sleepless Night Thanks to an SSH Backdoor in Eight Sleep Smart Mattress Covers |website=Hackster.io |date=2025-02-24 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20250716085657/https://www.hackster.io/news/dylan-ayrey-has-a-sleepless-night-thanks-to-an-ssh-backdoor-in-eight-sleep-smart-mattress-covers-d01055e4e1c6 |archive-date=16 Jul 2025}}</ref> | ||
*'''AWS Key Exposure:''' A valid Amazon Web Services key was discovered hardcoded in the firmware, accessible to anyone who downloaded it. While the key was revoked after disclosure, researchers noted it could have been used to access customer data or rack up significant AWS charges for the company.<ref>{{cite web |url=https://cybernews.com/security/smart-bed-eight-sleep-contains-backdoor/ |title=$2,000 Eight Sleep bed contains hidden backdoors |website=Cybernews |date=2025-02-27 |access-date=2025-09-12}}</ref> | *'''AWS Key Exposure:''' A valid Amazon Web Services key was discovered hardcoded in the firmware, accessible to anyone who downloaded it. While the key was revoked after disclosure, researchers noted it could have been used to access customer data or rack up significant AWS charges for the company.<ref>{{cite web |url=https://cybernews.com/security/smart-bed-eight-sleep-contains-backdoor/ |title=$2,000 Eight Sleep bed contains hidden backdoors |website=Cybernews |date=2025-02-27 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251018083653/https://cybernews.com/security/smart-bed-eight-sleep-contains-backdoor/ |archive-date=18 Oct 2025}}</ref> | ||
*'''Network Security Risks:''' The vulnerabilities could allow attackers to use the bed as a gateway device for lateral network attacks, potentially accessing other devices on the customer's home network.<ref>{{cite web |url=https://cybersecuritynews.com/vulnerability-in-internet-connected-smart-beds/ |title=Vulnerability in Internet-Connected Smart Beds Let Attackers Access Other Devices in Network |website=Cybersecurity News |date=2025-02-24 |access-date=2025-09-12}}</ref> | *'''Network Security Risks:''' The vulnerabilities could allow attackers to use the bed as a gateway device for lateral network attacks, potentially accessing other devices on the customer's home network.<ref>{{cite web |url=https://cybersecuritynews.com/vulnerability-in-internet-connected-smart-beds/ |title=Vulnerability in Internet-Connected Smart Beds Let Attackers Access Other Devices in Network |website=Cybersecurity News |date=2025-02-24 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20250224143826/https://cybersecuritynews.com/vulnerability-in-internet-connected-smart-beds/ |archive-date=24 Feb 2025}}</ref> | ||
====Technical implications==== | ====Technical implications==== | ||
According to the security researchers, the SSH backdoor enables:<ref>{{cite web |url=https://www.tomshardware.com/tech-industry/cyber-security/security-researcher-finds-vulnerability-in-internet-connected-bed-could-allow-access-to-all-devices-on-network |title=Security researcher finds vulnerability in internet-connected bed, could allow access to all devices on network |website=Tom's Hardware |date=2025-02-23 |access-date=2025-09-12}}</ref> | According to the security researchers, the SSH backdoor enables:<ref>{{cite web |url=https://www.tomshardware.com/tech-industry/cyber-security/security-researcher-finds-vulnerability-in-internet-connected-bed-could-allow-access-to-all-devices-on-network |title=Security researcher finds vulnerability in internet-connected bed, could allow access to all devices on network |website=Tom's Hardware |date=2025-02-23 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251112070911/https://www.tomshardware.com/tech-industry/cyber-security/security-researcher-finds-vulnerability-in-internet-connected-bed-could-allow-access-to-all-devices-on-network |archive-date=12 Nov 2025}}</ref> | ||
*Remote code execution on customer devices | *Remote code execution on customer devices | ||
*Monitoring of sleep patterns and bed occupancy | *Monitoring of sleep patterns and bed occupancy | ||
| Line 72: | Line 68: | ||
*Potential pivot point to access other networked devices | *Potential pivot point to access other networked devices | ||
The researchers compared the access level to Uber's controversial "God Mode," noting that any Eight Sleep engineer could theoretically monitor when customers are sleeping, detect multiple occupants, or determine when beds are unoccupied.<ref>{{cite web |url=https://www.techradar.com/pro/company-that-reportedly-supplied-doge-and-elon-musk-with-sleeping-solutions-found-to-have-huge-vulnerability-in-its-beds |title=Backdoor access and exposed key: Eight Sleep beds seemingly suffer some serious security liabilities |website=TechRadar |date=2025-03-01 |access-date=2025-09-12}}</ref> | The researchers compared the access level to Uber's controversial "God Mode," noting that any Eight Sleep engineer could theoretically monitor when customers are sleeping, detect multiple occupants, or determine when beds are unoccupied.<ref>{{cite web |url=https://www.techradar.com/pro/company-that-reportedly-supplied-doge-and-elon-musk-with-sleeping-solutions-found-to-have-huge-vulnerability-in-its-beds |title=Backdoor access and exposed key: Eight Sleep beds seemingly suffer some serious security liabilities |website=TechRadar |date=2025-03-01 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20250503171614/https://www.techradar.com/pro/company-that-reportedly-supplied-doge-and-elon-musk-with-sleeping-solutions-found-to-have-huge-vulnerability-in-its-beds |archive-date=3 May 2025}}</ref> | ||
====Company response==== | ====Company response==== | ||
Eight Sleep provided a statement to Hackster.io on February 24, 2025, claiming that the researcher's findings "do not reflect a legitimate security vulnerability but rather speculation without real-world implications." The company stated that "Eight Sleep devices are impenetrable to unauthorized individuals" but did not deny the presence of the SSH backdoor that would allow access by Eight Sleep's own engineers. The company added: "That said, we appreciate the work that security researchers do to ensure that companies continue to follow the best-in-class protocols for consumer safety."<ref>{{cite web |url=https://www.hackster.io/news/dylan-ayrey-has-a-sleepless-night-thanks-to-an-ssh-backdoor-in-eight-sleep-smart-mattress-covers-d01055e4e1c6 |title=Dylan Ayrey Has a Sleepless Night Thanks to an SSH Backdoor in Eight Sleep Smart Mattress Covers |website=Hackster.io |date=2025-02-24 |access-date=2025-09-12}}</ref> | Eight Sleep provided a statement to Hackster.io on February 24, 2025, claiming that the researcher's findings "do not reflect a legitimate security vulnerability but rather speculation without real-world implications." The company stated that "Eight Sleep devices are impenetrable to unauthorized individuals" but did not deny the presence of the SSH backdoor that would allow access by Eight Sleep's own engineers. The company added: "That said, we appreciate the work that security researchers do to ensure that companies continue to follow the best-in-class protocols for consumer safety."<ref>{{cite web |url=https://www.hackster.io/news/dylan-ayrey-has-a-sleepless-night-thanks-to-an-ssh-backdoor-in-eight-sleep-smart-mattress-covers-d01055e4e1c6 |title=Dylan Ayrey Has a Sleepless Night Thanks to an SSH Backdoor in Eight Sleep Smart Mattress Covers |website=Hackster.io |date=2025-02-24 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20250716085657/https://www.hackster.io/news/dylan-ayrey-has-a-sleepless-night-thanks-to-an-ssh-backdoor-in-eight-sleep-smart-mattress-covers-d01055e4e1c6 |archive-date=16 Jul 2025}}</ref> | ||
The company did not indicate whether it planned to remove the SSH backdoor in future firmware updates, unlike competitor Sleep Number, which had removed similar backdoors after they were discovered in 2024.<ref>{{cite web |url=https://www.kaspersky.com/blog/how-to-hack-a-smart-mattress/53232/ |title=How to hack an Eight Sleep smart mattress "Pod" |website=Kaspersky |date=2025-03-26 |access-date=2025-09-12}}</ref> | The company did not indicate whether it planned to remove the SSH backdoor in future firmware updates, unlike competitor Sleep Number, which had removed similar backdoors after they were discovered in 2024.<ref>{{cite web |url=https://www.kaspersky.com/blog/how-to-hack-a-smart-mattress/53232/ |title=How to hack an Eight Sleep smart mattress "Pod" |website=Kaspersky |date=2025-03-26 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251213073933/https://www.kaspersky.com/blog/how-to-hack-a-smart-mattress/53232/ |archive-date=13 Dec 2025}}</ref> | ||
===False discount pricing lawsuit=== | ===False discount pricing lawsuit=== | ||
In 2025, consumers Tushar Chopra and Brian Delshad filed a class action lawsuit against Eight Sleep Inc. in California federal court, alleging the company engaged in deceptive pricing practices.<ref | In 2025, consumers Tushar Chopra and Brian Delshad filed a class action lawsuit against Eight Sleep Inc. in California federal court, alleging the company engaged in deceptive pricing practices.<ref name=":0" /> | ||
====Allegations==== | ====Allegations==== | ||
| Line 92: | Line 88: | ||
The plaintiffs seek to represent a California class of consumers who purchased Eight Sleep products at represented discounts from inflated reference prices. They are suing for violations of California's unfair competition law, false advertising law, and consumer legal remedies act, as well as fraud. | The plaintiffs seek to represent a California class of consumers who purchased Eight Sleep products at represented discounts from inflated reference prices. They are suing for violations of California's unfair competition law, false advertising law, and consumer legal remedies act, as well as fraud. | ||
=== | ===Amazon Web Services Outage Bricking Beds=== | ||
In October 2025, an AWS outage caused Eight Sleep beds to become bricked, preventing customers from adjusting | In October 2025, an [[Amazon]] Web Services (AWS) outage caused Eight Sleep beds to become bricked, preventing customers from adjusting settings. Some were stuck on a high heat setting or awkward recliner settings, making the beds potentially unusable until services were restored. Power cycling the bed might have made it usable again.<ref>{{Cite web |last=Gault |first=Matthew |date=2025-10-22 |title=The AWS Outage Bricked People’s $2,700 Smartbeds |url=https://www.404media.co/the-aws-outage-bricked-peoples-2-700-smartbeds/ |url-status=live |archive-url=https://web.archive.org/web/20260222215925/https://www.404media.co/the-aws-outage-bricked-peoples-2-700-smartbeds/ |archive-date=22 Feb 2026|access-date=2025-10-23 |website=404 Media}}</ref> | ||
==Company profile== | ==Company profile== | ||
===Funding and valuation=== | ===Funding and valuation=== | ||
Eight Sleep has raised over $260 million across multiple funding rounds:<ref>{{cite web |url=https://tracxn.com/d/companies/eight-sleep/__ES61NxOdtnaTPJG1gRZ86OKdaWqyKWGA6Vfecz3FolE/funding-and-investors |title=Eight Sleep - 2025 Funding Rounds & List of Investors |website=Tracxn |date=2025-08-19 |access-date=2025-09-12}}</ref> | Eight Sleep has raised over $260 million across multiple funding rounds:<ref>{{cite web |url=https://tracxn.com/d/companies/eight-sleep/__ES61NxOdtnaTPJG1gRZ86OKdaWqyKWGA6Vfecz3FolE/funding-and-investors |title=Eight Sleep - 2025 Funding Rounds & List of Investors |website=Tracxn |date=2025-08-19 |access-date=2025-09-12 |archive-url=https://web.archive.org/web/20260223042418/https://tracxn.com/d/companies/eight-sleep/__ES61NxOdtnaTPJG1gRZ86OKdaWqyKWGA6Vfecz3FolE/funding-and-investors#investors |archive-date=23 Feb 2026}}</ref> | ||
*Series D (August 2025): $100 million led by HSG | *Series D (August 2025): $100 million led by HSG | ||
*Series C (August 2021): $86 million led by Valor Equity Partners | *Series C (August 2021): $86 million led by Valor Equity Partners | ||
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*Valuation: Approximately $1 billion (doubled since 2021) | *Valuation: Approximately $1 billion (doubled since 2021) | ||
Notable investors include Founders Fund, Y Combinator, SoftBank, Khosla Ventures, and athletes including Formula 1 drivers Charles Leclerc and McLaren CEO Zak Brown.<ref>{{cite web |url=https://techcrunch.com/2025/08/19/eight-sleep-grabs-100m-to-bring-ai-into-your-bed/ |title=Eight Sleep raises $100M to expand its AI-powered sleep tech |website=TechCrunch |date=2025-08-19 |access-date=2025-09-12}}</ref> | Notable investors include Founders Fund, Y Combinator, SoftBank, Khosla Ventures, and athletes including Formula 1 drivers Charles Leclerc and McLaren CEO Zak Brown.<ref>{{cite web |url=https://techcrunch.com/2025/08/19/eight-sleep-grabs-100m-to-bring-ai-into-your-bed/ |title=Eight Sleep raises $100M to expand its AI-powered sleep tech |website=TechCrunch |date=2025-08-19 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251129083443/https://techcrunch.com/2025/08/19/eight-sleep-grabs-100m-to-bring-ai-into-your-bed/ |archive-date=29 Nov 2025}}</ref> | ||
===Product line and pricing=== | ===Product line and pricing=== | ||
As of September 2025, Eight Sleep's main product is the Pod 5, launched in May 2025:<ref>{{cite web |url=https://www.tomsguide.com/mattresses/eight-sleep-launches-pod-5-ultra |title=Eight Sleep launches new Pod 5 Ultra — a world-first fully immersive sleep system |website=Tom's Guide |date=2025-05-14 |access-date=2025-09-12}}</ref> | As of September 2025, Eight Sleep's main product is the Pod 5, launched in May 2025:<ref>{{cite web |url=https://www.tomsguide.com/mattresses/eight-sleep-launches-pod-5-ultra |title=Eight Sleep launches new Pod 5 Ultra — a world-first fully immersive sleep system |website=Tom's Guide |date=2025-05-14 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251114195609/https://www.tomsguide.com/mattresses/eight-sleep-launches-pod-5-ultra |archive-date=14 Nov 2025}}</ref> | ||
*Pod 5 Core (cover and hub): $2,849-$3,199 | *Pod 5 Core (cover and hub): $2,849-$3,199 | ||
*Pod 5 Plus (adds blanket): $4,099-$4,599 | *Pod 5 Plus (adds blanket): $4,099-$4,599 | ||
| Line 117: | Line 113: | ||
===Better Business Bureau=== | ===Better Business Bureau=== | ||
Eight Sleep has received numerous complaints through the Better Business Bureau as of September 2025. The company is not BBB accredited. Common complaint themes include:<ref>{{cite web |url=https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228/complaints |title=Eight - BBB Complaints |website=Better Business Bureau |access-date=2025-09-12}}</ref> | Eight Sleep has received numerous complaints through the Better Business Bureau as of September 2025. The company is not BBB accredited. Common complaint themes include:<ref>{{cite web |url=https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228/complaints |title=Eight - BBB Complaints |website=Better Business Bureau |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20240120002830/https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228 |archive-date=20 Jan 2024}}</ref> | ||
*Products failing shortly after warranty expiration | *Products failing shortly after warranty expiration | ||
*Difficulty obtaining warranty service | *Difficulty obtaining warranty service | ||
| Line 124: | Line 120: | ||
===Product reliability concerns=== | ===Product reliability concerns=== | ||
Multiple consumer reports document recurring issues with product durability:<ref>{{cite web |url=https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228/customer-reviews |title=Eight - BBB Reviews |website=Better Business Bureau |access-date=2025-09-12}}</ref> | Multiple consumer reports document recurring issues with product durability:<ref>{{cite web |url=https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228/customer-reviews |title=Eight - BBB Reviews |website=Better Business Bureau |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20240120002830/https://www.bbb.org/us/ny/new-york/profile/mattress/eight-0121-166228 |archive-date=20 Jan 2024}}</ref> | ||
*Water leaks in the Pod cover system | *Water leaks in the Pod cover system | ||
*Hub failures after 2-3 years of use | *Hub failures after 2-3 years of use | ||
| Line 130: | Line 126: | ||
*Temperature control malfunctions | *Temperature control malfunctions | ||
The company's standard warranty is 2 years, which some consumers have criticized as insufficient for a product costing $2,000-$6,000. Extended warranties are available only through higher-tier subscriptions.<ref>{{cite web |url=https://powermoves.blog/health/eight-sleep-faq/ |title=Eight Sleep FAQs: 2025 Pod 5 Buyer's Guide |website=Power Moves |date=2025-07-21 |access-date=2025-09-12}}</ref> | The company's standard warranty is 2 years, which some consumers have criticized as insufficient for a product costing $2,000-$6,000. Extended warranties are available only through higher-tier subscriptions.<ref>{{cite web |url=https://powermoves.blog/health/eight-sleep-faq/ |title=Eight Sleep FAQs: 2025 Pod 5 Buyer's Guide |website=Power Moves |date=2025-07-21 |access-date=2025-09-12 |archive-url=http://web.archive.org/web/20251206032338/https://powermoves.blog/health/eight-sleep-faq/ |archive-date=6 Dec 2025}}</ref> | ||
==See also== | ==See also== | ||
Latest revision as of 20:43, 23 February 2026
Eight Sleep
| Basic information | |
|---|---|
| Founded | 2014 |
| Legal Structure | Private |
| Industry | Mattresses |
| Also known as | |
| Official website | https://eightsleep.com/ |
Eight Sleep is an American company that develops smart mattresses and mattress covers with temperature control, sleep tracking, and health monitoring capabilities. Founded in 2014 and headquartered in New York City, the company has raised over $260 million in venture funding and has generated over $500 million in cumulative Pod revenue to date.[1]
Consumer impact summary
[edit | edit source]- Retroactive subscription requirement: Around 2023, Eight Sleep implemented a mandatory subscription model, placing previously free features behind a paywall ranging from $199 to $299 annually.[2]
- Security vulnerabilities: Security researchers discovered SSH backdoors and exposed AWS keys in February 2025 that could allow unauthorized access to customers' home networks.[3]
- False discount allegations: A class action lawsuit filed in 2025 alleges the company engaged in deceptive pricing practices.[4]
- Consumer complaints: The Better Business Bureau profile shows numerous complaints filed against the company, with issues including product failures after warranty expiration and poor customer service.[5]
Incidents
[edit | edit source]Mandatory subscription model implementation
[edit | edit source]Around 2023, Eight Sleep began requiring paid subscriptions to access features that were previously included with the purchase of their products.[6] The company introduced three subscription tiers:
Subscription requirements
[edit | edit source]- Autopilot Standard ($199/year or $17/month): Required for first year of ownership for all new customers[7]
- Autopilot Enhanced ($299/year or $25/month): Includes extended 5-year warranty
- Autopilot Elite ($399/year or $33/month): Premium features and support
Features moved behind paywall
[edit | edit source]According to user reports and product documentation, the following features that were previously free now require an active subscription:[8]
- Autopilot (automatic temperature adjustments based on sleep patterns)
- Scheduled temperature changes
- Sleep stage tracking and metrics
- Heart rate and respiratory rate monitoring
- Health reports and sleep insights
- Vibration and thermal alarms
- Software updates and new features
Without a subscription, users can only manually adjust temperature through the mobile app.[9]
Consumer response
[edit | edit source]The subscription requirement has generated significant criticism from consumers. Common complaints documented on Reddit and review sites include:[10]
- Frustration that features advertised as included are now subscription-only
- The high cost of subscriptions on top of the initial purchase price ($2,000-$6,000)
- Inability to use basic features without maintaining internet connectivity
- Concerns about the product becoming unusable if the company discontinues service
Industry comparison
[edit | edit source]Eight Sleep's subscription model contrasts with competitors in the smart mattress market. Competitor Sleepme (makers of Chilipad and Dock Pro) explicitly markets their products as subscription-free alternatives.[11]
Security vulnerabilities discovery
[edit | edit source]In February 2025, security researcher Dylan Ayrey of Truffle Security published findings revealing multiple security vulnerabilities in Eight Sleep smart beds.[12]
Key findings
[edit | edit source]- SSH Backdoor: The firmware contains code allowing remote SSH access to customer devices through remote-connectivity-api.8slp.net, with public keys associated with [email protected], suggesting all engineering staff potentially have root access to customer devices.[13]
- AWS Key Exposure: A valid Amazon Web Services key was discovered hardcoded in the firmware, accessible to anyone who downloaded it. While the key was revoked after disclosure, researchers noted it could have been used to access customer data or rack up significant AWS charges for the company.[14]
- Network Security Risks: The vulnerabilities could allow attackers to use the bed as a gateway device for lateral network attacks, potentially accessing other devices on the customer's home network.[15]
Technical implications
[edit | edit source]According to the security researchers, the SSH backdoor enables:[16]
- Remote code execution on customer devices
- Monitoring of sleep patterns and bed occupancy
- Access to biometric data collected by the device
- Potential pivot point to access other networked devices
The researchers compared the access level to Uber's controversial "God Mode," noting that any Eight Sleep engineer could theoretically monitor when customers are sleeping, detect multiple occupants, or determine when beds are unoccupied.[17]
Company response
[edit | edit source]Eight Sleep provided a statement to Hackster.io on February 24, 2025, claiming that the researcher's findings "do not reflect a legitimate security vulnerability but rather speculation without real-world implications." The company stated that "Eight Sleep devices are impenetrable to unauthorized individuals" but did not deny the presence of the SSH backdoor that would allow access by Eight Sleep's own engineers. The company added: "That said, we appreciate the work that security researchers do to ensure that companies continue to follow the best-in-class protocols for consumer safety."[18]
The company did not indicate whether it planned to remove the SSH backdoor in future firmware updates, unlike competitor Sleep Number, which had removed similar backdoors after they were discovered in 2024.[19]
False discount pricing lawsuit
[edit | edit source]In 2025, consumers Tushar Chopra and Brian Delshad filed a class action lawsuit against Eight Sleep Inc. in California federal court, alleging the company engaged in deceptive pricing practices.[4]
Allegations
[edit | edit source]The lawsuit alleges that:
- Eight Sleep displays false reference prices on its website to create the illusion of discounts
- Products are listed with "continuous discounts" ranging from $50 to $200
- The reference prices used for comparison were never actual selling prices
- The scheme has affected hundreds of thousands of customers nationwide
The plaintiffs seek to represent a California class of consumers who purchased Eight Sleep products at represented discounts from inflated reference prices. They are suing for violations of California's unfair competition law, false advertising law, and consumer legal remedies act, as well as fraud.
Amazon Web Services Outage Bricking Beds
[edit | edit source]In October 2025, an Amazon Web Services (AWS) outage caused Eight Sleep beds to become bricked, preventing customers from adjusting settings. Some were stuck on a high heat setting or awkward recliner settings, making the beds potentially unusable until services were restored. Power cycling the bed might have made it usable again.[20]
Company profile
[edit | edit source]Funding and valuation
[edit | edit source]Eight Sleep has raised over $260 million across multiple funding rounds:[21]
- Series D (August 2025): $100 million led by HSG
- Series C (August 2021): $86 million led by Valor Equity Partners
- Total funding: $260+ million
- Valuation: Approximately $1 billion (doubled since 2021)
Notable investors include Founders Fund, Y Combinator, SoftBank, Khosla Ventures, and athletes including Formula 1 drivers Charles Leclerc and McLaren CEO Zak Brown.[22]
Product line and pricing
[edit | edit source]As of September 2025, Eight Sleep's main product is the Pod 5, launched in May 2025:[23]
- Pod 5 Core (cover and hub): $2,849-$3,199
- Pod 5 Plus (adds blanket): $4,099-$4,599
- Pod 5 Ultra (adds adjustable base): $5,849-$6,099
All models require a first-year subscription starting at $199 annually.
Consumer complaints and reviews
[edit | edit source]Better Business Bureau
[edit | edit source]Eight Sleep has received numerous complaints through the Better Business Bureau as of September 2025. The company is not BBB accredited. Common complaint themes include:[24]
- Products failing shortly after warranty expiration
- Difficulty obtaining warranty service
- Poor customer service response times
- Issues with subscription billing and cancellation
Product reliability concerns
[edit | edit source]Multiple consumer reports document recurring issues with product durability:[25]
- Water leaks in the Pod cover system
- Hub failures after 2-3 years of use
- WiFi connectivity problems
- Temperature control malfunctions
The company's standard warranty is 2 years, which some consumers have criticized as insufficient for a product costing $2,000-$6,000. Extended warranties are available only through higher-tier subscriptions.[26]
See also
[edit | edit source]References
[edit | edit source]- ↑ "Eight Sleep Lands $100M In Fresh Funding To Help You Get A Better Night's Rest". Crunchbase News. 2025-08-19. Archived from the original on 30 Nov 2025. Retrieved 2025-09-12.
- ↑ "Eight Sleep Pod 5 Cover Review: Insights After Four Years as a User". Power Moves. 2025-09-08. Archived from the original on 26 Dec 2025. Retrieved 2025-09-12.
- ↑ "Removing Jeff Bezos From My Bed". Truffle Security Co. 2025-02-21. Archived from the original on 14 Nov 2025. Retrieved 2025-09-12.
- ↑ 4.0 4.1 "Eight Sleep sued for alleged false discounts on luxury bedding products". Top Class Actions. 2025-05-09. Archived from the original on 2026-02-23. Retrieved 2025-09-12.
- ↑ "Eight - BBB Business Profile". Better Business Bureau. Archived from the original on 20 Jan 2024. Retrieved 2025-09-12.
- ↑ "Understanding the Eight Sleep Membership". Eight Sleep. Archived from the original on 15 Jan 2026. Retrieved 2025-09-12.
- ↑ "Eight Sleep App Terms and Conditions". Eight Sleep. Archived from the original on 12 Oct 2025. Retrieved 2025-09-12.
- ↑ "Eight Sleep: Exclusive Insights on Using It Without Subscription". Yawnder. 2024-07-16. Archived from the original on 15 Jul 2025. Retrieved 2025-09-12.
- ↑ "Eight Sleep FAQs: 2025 Pod 5 Buyer's Guide". Power Moves. 2025-07-21. Archived from the original on 6 Dec 2025. Retrieved 2025-09-12.
- ↑ "Can You Use Eight Sleep Without Subscription?". Mattress Digest. 2024-10-14. Archived from the original on 6 Sep 2025. Retrieved 2025-09-12.
- ↑ "Chilipad vs. Eight Sleep Pod - Bed Cooling Systems". Sleep.me. Archived from the original on 21 Dec 2025. Retrieved 2025-09-12.
- ↑ "Removing Jeff Bezos From My Bed". Truffle Security Co. 2025-02-21. Archived from the original on 14 Nov 2025. Retrieved 2025-09-12.
- ↑ "Dylan Ayrey Has a Sleepless Night Thanks to an SSH Backdoor in Eight Sleep Smart Mattress Covers". Hackster.io. 2025-02-24. Archived from the original on 16 Jul 2025. Retrieved 2025-09-12.
- ↑ "$2,000 Eight Sleep bed contains hidden backdoors". Cybernews. 2025-02-27. Archived from the original on 18 Oct 2025. Retrieved 2025-09-12.
- ↑ "Vulnerability in Internet-Connected Smart Beds Let Attackers Access Other Devices in Network". Cybersecurity News. 2025-02-24. Archived from the original on 24 Feb 2025. Retrieved 2025-09-12.
- ↑ "Security researcher finds vulnerability in internet-connected bed, could allow access to all devices on network". Tom's Hardware. 2025-02-23. Archived from the original on 12 Nov 2025. Retrieved 2025-09-12.
- ↑ "Backdoor access and exposed key: Eight Sleep beds seemingly suffer some serious security liabilities". TechRadar. 2025-03-01. Archived from the original on 3 May 2025. Retrieved 2025-09-12.
- ↑ "Dylan Ayrey Has a Sleepless Night Thanks to an SSH Backdoor in Eight Sleep Smart Mattress Covers". Hackster.io. 2025-02-24. Archived from the original on 16 Jul 2025. Retrieved 2025-09-12.
- ↑ "How to hack an Eight Sleep smart mattress "Pod"". Kaspersky. 2025-03-26. Archived from the original on 13 Dec 2025. Retrieved 2025-09-12.
- ↑ Gault, Matthew (2025-10-22). "The AWS Outage Bricked People's $2,700 Smartbeds". 404 Media. Archived from the original on 22 Feb 2026. Retrieved 2025-10-23.
- ↑ "Eight Sleep - 2025 Funding Rounds & List of Investors". Tracxn. 2025-08-19. Archived from the original on 23 Feb 2026. Retrieved 2025-09-12.
- ↑ "Eight Sleep raises $100M to expand its AI-powered sleep tech". TechCrunch. 2025-08-19. Archived from the original on 29 Nov 2025. Retrieved 2025-09-12.
- ↑ "Eight Sleep launches new Pod 5 Ultra — a world-first fully immersive sleep system". Tom's Guide. 2025-05-14. Archived from the original on 14 Nov 2025. Retrieved 2025-09-12.
- ↑ "Eight - BBB Complaints". Better Business Bureau. Archived from the original on 20 Jan 2024. Retrieved 2025-09-12.
- ↑ "Eight - BBB Reviews". Better Business Bureau. Archived from the original on 20 Jan 2024. Retrieved 2025-09-12.
- ↑ "Eight Sleep FAQs: 2025 Pod 5 Buyer's Guide". Power Moves. 2025-07-21. Archived from the original on 6 Dec 2025. Retrieved 2025-09-12.