Netflix: Difference between revisions

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Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix] ([http://web.archive.org/web/20260211165421/https://help.netflix.com/en/node/126831 Archived])</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=http://web.archive.org/web/20251114022848/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=14 Nov 2025}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.

Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" />

Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]] |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref><ref name=":0" />

Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube |archive-url=https://preservetube.com/watch?v=QhvDXmFEeUI |archive-date=23 Feb 2026}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About |archive-url=http://web.archive.org/web/20260219040735/https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |archive-date=19 Feb 2026}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.

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===Netflix delisting 23 game titles===

On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.

On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24 |archive-url=http://web.archive.org/web/20251218114342/https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |archive-date=18 Dec 2025}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.

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The feature can also be considered disrespectful to the filmmakers who worked on the productions as their names are no longer shown at the end because end credits are cut off by the feature.<ref name=":5">{{Cite web |last=Cain |first=Sian |date=2025-11-12 |title=My petty gripe: autoplay trailers – give me more than 10 seconds before trying to make me watch The Diplomat |url=https://www.theguardian.com/lifeandstyle/2025/nov/12/my-petty-gripe-autoplay-trailers-give-me-more-than-10-seconds-before-trying-to-make-me-watch-the-diplomat |access-date=2025-11-21 |website=The Guardian}}</ref>

Users have also complained that they are subjected to the same trailers over and over again with no way to decline:<ref name=":5" /><blockquote>Netflix wants me to watch The Diplomat so badly, I can’t even have 10 seconds for a little cry after finishing Adolescence without being forced to dive for the remote to stop Netflix autoplaying the trailer for The Diplomat. […]

Users have also complained that they are subjected to the same trailers over and over again with no way to decline:<ref name=":5" /><blockquote>''Netflix wants me to watch The Diplomat so badly, I can’t even have 10 seconds for a little cry after finishing Adolescence without being forced to dive for the remote to stop Netflix autoplaying the trailer for The Diplomat. […]

It’s not just Adolescence. It actually doesn’t seem to matter what I choose to watch; Netflix offers The Diplomat. Robert Eggers’ The Northman? Try The Diplomat, Netflix tells me 10 seconds into the credits. Dune: Part Two? You’ll love The Diplomat. The Brutalist? KPop Demon Hun– just kidding.</blockquote>The feature is on by default, but [https://help.netflix.com/en/node/121518 can be disabled in Netflix Settings].

It’s not just Adolescence. It actually doesn’t seem to matter what I choose to watch; Netflix offers The Diplomat. Robert Eggers’ The Northman? Try The Diplomat, Netflix tells me 10 seconds into the credits. Dune: Part Two? You’ll love The Diplomat. The Brutalist? KPop Demon Hun– just kidding.''</blockquote>The feature is on by default, but [https://help.netflix.com/en/node/121518 can be disabled in Netflix Settings].

==Positive incidents==

===Refunds for Italian consumers due to unjustified price hikes (2026)===

On April 1st, 2026, a court in Rome, Italy, stated that Netflix's price hikes from 2017, 2019, 2021 and 2024 were unlawful and not justified with valid reasons. The lawsuit was brought by a consumer-advocate movement named ''Movimento Consumatori'', claiming the price modifications were violating the [[Consumer Code]], an Italian legislation aimed to protect Italian consumer rights.

The Rome court mandated Netflix to inform their Italian consumers about the right to get a refund in the next 90 days.

Consumers subscribed to the premium tier have the right to get a refund of approximately 500 euros, and standard tier subscribers have the right to get a refund of approximately 250 euros. Basic tier subscribers also have the right to get a refund.

Along with this, Netflix was also mandated to modify their subscription prices in Italy, with the order to modify premium tier price from €19.99 to €11.99 and the standard tier price from €13.99 to €9.99.

A Netflix spokeperson appealed, claiming they "take consumer rights very seriously" and they believe their terms and conditions "have always been in line with Italian law and practice".<ref>{{Cite web |last=Harding |first=Scharon |date=3 Apr 2026 |title=Netflix must refund customers for years of price hikes, Italian court rules |url=https://arstechnica.com/gadgets/2026/04/netflix-ordered-to-refund-subscribers-up-to-e500-for-unlawful-price-hikes/ |url-status=live |archive-url=https://web.archive.org/web/20260403174600/https://arstechnica.com/gadgets/2026/04/netflix-ordered-to-refund-subscribers-up-to-e500-for-unlawful-price-hikes/ |archive-date=2026-04-03 |access-date=7 Apr 2026 |website=Ars Technica}}</ref>

==See also==

*[[HBO Max]]

*[[Hulu]]

*[[Crunchyroll]]

==References==

[[Category:Netflix]]

@@ Line 27: / Line 27: @@
 Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix] ([http://web.archive.org/web/20260211165421/https://help.netflix.com/en/node/126831 Archived])</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=http://web.archive.org/web/20251114022848/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=14 Nov 2025}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.
-Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" />
+Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]] |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref><ref name=":0" />
 Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube |archive-url=https://preservetube.com/watch?v=QhvDXmFEeUI |archive-date=23 Feb 2026}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About |archive-url=http://web.archive.org/web/20260219040735/https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |archive-date=19 Feb 2026}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.
@@ Line 48: / Line 48: @@
 ===Netflix delisting 23 game titles===
-On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.
+On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24 |archive-url=http://web.archive.org/web/20251218114342/https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |archive-date=18 Dec 2025}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.
 {{Main|Netflix delisting 23 game titles}}
@@ Line 59: / Line 59: @@
 The feature can also be considered disrespectful to the filmmakers who worked on the productions as their names are no longer shown at the end because end credits are cut off by the feature.<ref name=":5">{{Cite web |last=Cain |first=Sian |date=2025-11-12 |title=My petty gripe: autoplay trailers – give me more than 10 seconds before trying to make me watch The Diplomat |url=https://www.theguardian.com/lifeandstyle/2025/nov/12/my-petty-gripe-autoplay-trailers-give-me-more-than-10-seconds-before-trying-to-make-me-watch-the-diplomat |access-date=2025-11-21 |website=The Guardian}}</ref>
-Users have also complained that they are subjected to the same trailers over and over again with no way to decline:<ref name=":5" /><blockquote>Netflix wants me to watch The Diplomat so badly, I can’t even have 10 seconds for a little cry after finishing Adolescence without being forced to dive for the remote to stop Netflix autoplaying the trailer for The Diplomat. […]
+Users have also complained that they are subjected to the same trailers over and over again with no way to decline:<ref name=":5" /><blockquote>''Netflix wants me to watch The Diplomat so badly, I can’t even have 10 seconds for a little cry after finishing Adolescence without being forced to dive for the remote to stop Netflix autoplaying the trailer for The Diplomat. […]
-It’s not just Adolescence. It actually doesn’t seem to matter what I choose to watch; Netflix offers The Diplomat. Robert Eggers’ The Northman? Try The Diplomat, Netflix tells me 10 seconds into the credits. Dune: Part Two? You’ll love The Diplomat. The Brutalist? KPop Demon Hun– just kidding.</blockquote>The feature is on by default, but [https://help.netflix.com/en/node/121518 can be disabled in Netflix Settings].
+It’s not just Adolescence. It actually doesn’t seem to matter what I choose to watch; Netflix offers The Diplomat. Robert Eggers’ The Northman? Try The Diplomat, Netflix tells me 10 seconds into the credits. Dune: Part Two? You’ll love The Diplomat. The Brutalist? KPop Demon Hun– just kidding.''</blockquote>The feature is on by default, but [https://help.netflix.com/en/node/121518 can be disabled in Netflix Settings].
+==Positive incidents==
+===Refunds for Italian consumers due to unjustified price hikes (2026)===
+On April 1st, 2026, a court in Rome, Italy, stated that Netflix's price hikes from 2017, 2019, 2021 and 2024 were unlawful and not justified with valid reasons. The lawsuit was brought by a consumer-advocate movement named ''Movimento Consumatori'', claiming the price modifications were violating the [[Consumer Code]], an Italian legislation aimed to protect Italian consumer rights.
+The Rome court mandated Netflix to inform their Italian consumers about the right to get a refund in the next 90 days.
+Consumers subscribed to the premium tier have the right to get a refund of approximately 500 euros, and standard tier subscribers have the right to get a refund of approximately 250 euros. Basic tier subscribers also have the right to get a refund.
+Along with this, Netflix was also mandated to modify their subscription prices in Italy, with the order to modify premium tier price from €19.99 to €11.99 and the standard tier price from €13.99 to €9.99.
+A Netflix spokeperson appealed, claiming they "take consumer rights very seriously" and they believe their terms and conditions "have always been in line with Italian law and practice".<ref>{{Cite web |last=Harding |first=Scharon |date=3 Apr 2026 |title=Netflix must refund customers for years of price hikes, Italian court rules |url=https://arstechnica.com/gadgets/2026/04/netflix-ordered-to-refund-subscribers-up-to-e500-for-unlawful-price-hikes/ |url-status=live |archive-url=https://web.archive.org/web/20260403174600/https://arstechnica.com/gadgets/2026/04/netflix-ordered-to-refund-subscribers-up-to-e500-for-unlawful-price-hikes/ |archive-date=2026-04-03 |access-date=7 Apr 2026 |website=Ars Technica}}</ref>
+==See also==
+*[[HBO Max]]
+*[[Hulu]]
+*[[Crunchyroll]]
 ==References==
 <references />
 [[Category:Netflix]]