WKDA GmbH: Difference between revisions
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{{SloppyAI|Bulleted lists that contain a paragraph of text, starting in bold|Excessive use of '''bold''' and ''italics'')|Not enough references|Wordiness}} | {{SloppyAI|Bulleted lists that contain a paragraph of text, starting in bold|Excessive use of '''bold''' and ''italics'')|Not enough references|Wordiness}} | ||
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{{DISPLAYTITLE:WKDA GmbH - wirkaufendeinauto.de}} | {{DISPLAYTITLE:WKDA GmbH - wirkaufendeinauto.de}} | ||
{{CompanyCargo | {{CompanyCargo | ||
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==Incidents== | ==Incidents== | ||
===Mismatch between advertisement claims and actual user experience (April 2025)=== | ===Mismatch between advertisement claims and actual user experience (April 2025)=== | ||
[[File: | [[File:WKDA GmbH receive your final selling_price.png|alt=screenshot website heading "directly receive final selling price" and initial form appearance|thumb|Screenshot from the landing page as of April 2025-04-16. Translation: "'''Sell your car quickly''' • Without stress and at a great price - Receive your final selling price immediately and book your drop-off appointment online" featuring the initial form inputs before expansion]] | ||
[[File: | [[File:WKDA GmbH 93 percent.jpg|alt=screenshot compilation of multiple follow-up forms|thumb|Screenshot compilation of what leads up to the "request final price" button, as of April 2025-04-16, excluding intermediate steps like email confirmation.]] | ||
WKDA’s advertising campaign promotes a highly simplified online process: | WKDA’s advertising campaign promotes a highly simplified online process: | ||
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[[File: | [[File:WKDA GmbH 93% done - your offer awaits.png|alt=screenshot of the final step promising "your offer awaits"|thumb|Final step and the button "Bewertung ansehen" (“View valuation”)]] | ||
[[File: | [[File:WKDA GmbH email confirmation dialog instead of promised valuation.png|alt=screenshot of confirmation dialog promising the final selling price (which won't come after confirmation)|thumb|Dialog that pops up after clicking "Bewertung ansehen" (“View valuation”). Translation of the heading: "Confirm email and receive final selling price"]] | ||
Despite the implication of immediacy, users report the actual process as follows: | Despite the implication of immediacy, users report the actual process as follows: | ||
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===Unsubscribe process issues (April 2025)=== | ===Unsubscribe process issues (April 2025)=== | ||
Attempts to unsubscribe have revealed usability problems: | Attempts to unsubscribe have revealed usability problems: | ||
[[File: | [[File:WKDA GmbH 403 forbidden on unsubscribe link in login confirmation mail.png|alt=screenshot unsubscribe 403 error|thumb|Link to unsubscribe from login confirmation mail yields a "403 Forbidden" error]] | ||
*Initial confirmation emails contain no visible unsubscribe link, despite FAQ claims that every message includes a “'''hier abmelden'''” (“unsubscribe here”) option. The FAQ page (https://www.wirkaufendeinauto.de/faq/e-mail-abmelden/) describes an unsubscribe process involving footer links, but these are absent in the first email received. | *Initial confirmation emails contain no visible unsubscribe link, despite FAQ claims that every message includes a “'''hier abmelden'''” (“unsubscribe here”) option. The FAQ page (https://www.wirkaufendeinauto.de/faq/e-mail-abmelden/) describes an unsubscribe process involving footer links, but these are absent in the first email received. | ||