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====Pricing and market position====
====Pricing and market position====
As of 2025, Axis' SD cards are sold at approximately five times the price of comparable third-party SD cards<ref>Pricing 256GB Axis SD Card, https://archive.ph/nS3l4
As of 2025, Axis' SD cards are sold at approximately five times the price of comparable third-party SD cards<ref>[https://web.archive.org/web/20250125114540/https://camcentral.net/product/axis-surveillance-card-256gb/ Pricing 256GB Axis SD Card], Pricing 256GB Samsung SD Card</ref> despite being based on standard SanDisk hardware. The company's transition to requiring these proprietary cards across their product lines creates a closed ecosystem where consumers must purchase storage solutions exclusively from Axis at premium prices.
 
Pricing 256GB Samsung SD Card, https://archive.ph/CM2z8</ref> despite being based on standard SanDisk hardware. The company's transition to requiring these proprietary cards across their product lines creates a closed ecosystem where consumers must purchase storage solutions exclusively from Axis at premium prices.


====Platform lock-in====
====Platform lock-in====