Happiest Baby

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Happiest Baby

Basic information
Founded	2001
Type	Private
Industry	Electronics
Official website	https://happiestbaby.com/

Happiest Baby is a smart-technology company based in Los Angeles, CA, founded in 2001 by Dr. Harvey Karp and Nina Montée-Karp. Its stated mission is to use technology to "[help] parents… [raise] happy, healthy children."

Notable products:

• Released the SNOO Smart Baby Sleeper in 2016.

Summary of anti-consumer practices

Controversy	Year	Background Info	Aftermath	Related Article	Related Video(s)
Features "Paywalled"	2025	The SNOO Smart Baby Sleeper is a product with a price tag of 1695.00 USD. The purchasing page was not updated to have a "subscription plan" until June 11, 2024. The wording was changed on July 15, 2024 to add a limit to the free premium subscription of nine months.	Unknown	https://www.theverge.com/2024/7/20/24202166/snoo-premium-subscription-happiest-baby

References

2. The Snoo’s best features are now behind a premium subscription | The Verge